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Copywriters: Thrive Writing TikTok Video Scripts

Copywriter Collective

Brands, creators, and agencies are scrambling to master TikToks unique tone and format, and with that comes a growing demand for TikTok scriptwriters. Brands have caught on that success on the platform is driven not by high production quality but by relatable, human, story-driven content. See how brands and creators remix them.

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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

Yet some brands are working with top comics creators and publishers such as Marvel Comics. OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. Why risk the reputation of your brand with poor quality work for some marginal savings?

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Is It a Book? 5 Ways to Test Your Nonfiction Book Idea

Jane Friedman

Wan is the head of brand strategy and partner at the storied marketing agency Goodby, Silverstein, and Partners. Here are some other ways to differentiate your book from others like it: Voice & perspective Original/counterintuitive way to look at something A new piece of research A fresh form, i.e., adding photos to prose, etc.

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19 Ways to Win, Attract, and Retain High-Paying Clients

Freelance Magic

Or their poetry-dripping prose. 4: Agencies. Agencies often get a bad rep for being too demanding, low-paying, and a hellhole to work with. I’d argue those who say that probably didn’t find the right agencies. Many high-paying companies hire big-name agencies. Maybe it’s their decades of experience. The best part?

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How To Outsource Link Building (For Agencies & Teams)

Fat Joe

Here, an external agency does all the work for you, freeing you up to focus on your core operations. . This post explores why you should outsource link building, what to look for in a link-building agency, and how to track results. Here’s what you need to know: Why Should Agencies and Teams Outsource Their Link Building?

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How to Make Your Content More Readable

Content Marketing Institute

Some studies show even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose. Federal agencies must now use “plain language” to communicate more clearly with citizens. Our organization also worked with government agencies that have similar objectives.

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

Develop separate processes as needed to cover distinct categories of leads; for example, Vishal used categories like digital marketers, life-sciences consultants, pharma directors, agency leaders, innovations directors, and brand managers. If I didn’t believe in my brand, I wouldn’t be able to do what I’ve done.