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This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. 💡 If you’re new to this concept, first read our essential guide to content curation.
For instance, most small to medium-sized businesses won’t have the funds to keep a top-tier marketing agency on retainer. That way, you’ll have someone focusing on creating content to rank higher on search engines, someone else to work on acquiring new customers, and another marketer to work on growing your money. Not at all.
Explain a Concept. Some concepts are too abstract or complex to explain effectively in writing, especially if your audience isn’t strictly experts in your topic. The service may be a creative agency or a blog content specialist. One tactic is to introduce other media, such as photos or digital illustrations.
Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. It doesn’t give much freedom to contentcreators. . Video converts more users. But that doesn’t mean just posting any video on any page and expecting a return.
Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: Investment is growing because it’s following consumption. You’re not just an anonymous contentcreator trying to drive your business. How to Come up With a Concept for a Series of Videos. You’re a real person.
Explain a Concept. Some concepts are too abstract or complex to explain effectively in writing, especially if your audience isn’t strictly experts in your topic. The service may be a creative agency or a blog content specialist. One tactic is to introduce other media, such as photos or digital illustrations.
So, in no particular order… Content Writer A freelance content writer creates engaging, relevant, and informative digital content in the form of blog posts, social media posts, website articles, or ebooks. In fact, Demand Metric reports that 90% of all organizations use content in their marketing efforts.
He gives clear examples for content that converts and content that falls flat. Creating Fat Content explains exactly how to write great content all while boosting traffic. Empower Your Writing : Skills for Today’s ContentCreator — By Farnoosh Brock Contentcreators come in all forms these days.
Some content marketing books are more focused on the mindset it takes to be a great marketer, while others focus on tips and tactics that boost your marketing efforts. Both elements are equally important when it comes to creating a successful content marketing strategy. In his second book, Content Inc.
Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: It might not be as easy as it was several years ago to break onto the vlogging scene, but video is more important than ever to build a successful online marketing strategy. How to Come up With a Concept for a Series of Videos.
Explaining ROI starts with making sure executives understand the definition of content marketing and how it will get your brand to achieve goals. Metaphors are always a great way to relate new or misunderstood concepts. Here’s an apt one to use: Content marketing is a vehicle, and content marketing strategy is the engine.
Tips for Success : Familiarize yourself with industry-specific terminology, cultivate strong research skills, and demonstrate your ability to simplify complex concepts through your writing samples. Many technical writers work remotely for software companies, engineering firms, and technology startups.
First, let’s review the concept of SEO. When you use SEO, you focus on improving the content, structure, and technical aspects of a website so search engines like Google or Bing can find it easily and rank it highly. The term “SEO” itself was first used by the Webstep Marketing Agency in 1997. What Is SEO?
If you’re a newcomer to the SEO space or have only focused on blogging and keyword research – you may be a bit lost on the concept of backlinks. Typically, sites with high domain authority are along the lines of industry thought leaders, enterprise-level companies, universities, nonprofits, and government agencies.
Complicating the issue is that content marketing success requires ideas and insights from experts from dozens of other fields, including: creativity, design, HTML, productivity, project management, writing, and dozens more. HANDPICKED RELATED CONTENT: 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros.
Thought Leadership Content makes you an authority in your industry or niche. This type of content may include how-to guides, predictions on where your industry is headed, or a breakdown of an in-depth concept that only people in your industry understand. Ready to up your content marketing game? A content strategist.
Content Production: Writing the actual content, creating visuals or multimedia elements, and producing the material according to the chosen format. This stage may involve writing, designing, recording, editing, or collaborating with a team of contentcreators. She now says that with AI, she can produce 10x more content.
Hiring a website copywriter agency unlocks access to a slate of great writers who can help you achieve your brand’s content marketing objectives. While you can hire a staff writer or an independent freelancer, choosing an agency that specializes in website copywriting services has distinct benefits.
Google: Quality Over Source, AI Content Not Penalized Marketing teams started the year cautiously testing gen AI’s capabilities, waiting to hear how Google would treat AI-generated content. On February 8, 2023, Google announced it would prioritize the quality of content over how it’s produced.
In 2021, I sold my writing agency and completely got out of it before GPT-3 was released, culminating with the arrival of ChatGPT in the fall of 2022. It can perform complex tasks, design innovative solutions, and create emotionally engaging content. Copywriters are starting to lose their jobs. What will humans want?
A massive uptick in efficiency for both budding bloggers and seasoned contentcreators alike. These platforms are like creative co-pilots who never tire out — ready 24/7 to spitball fresh concepts or refine your drafts until they shine. How can AI turn your ideas into content gold? The impact?
Whether it's because they're maybe getting disability from the government agency, it's recorded with their insurance, or maybe they filled it out on a survey form at some point. And the high level kind of thing that I always say is, if you can't see that image, what do you, as the contentcreator, need me to get from it?
Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up). More than 70 people responded to my request for examples of bad content, but almost all demurred to offer real-life examples. Sadly, I’m guilty of writing (weak) content at times,” she says. Click To Tweet.
At least five listeners of ours input the same question into ChatGPT, “what is the future for contentcreators and AI?” Content Planning & Ideation for Agencies. Tons of contentcreators will be out of work or have reimagined careers. ” You know what happened? David Schloss: 2.5x
Whether you’re a contentcreator, making videos for your YouTube channel, or a business owner trying to create compelling promotional material, you need access to a reliable video editing service. Thankfully, you won’t have to struggle because there are many awesome companies offering such services for an affordable price.
Consistently publish content on a variety of those topics. Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. link] covers practical tips for content marketing, analytics, and web design. Get multiple voices writing on your blog. What does this all mean?
The outline, then, could look a little something like this: For the rest of these steps, I’m going to work through a basic outline template that has helped me in both in-house and agency roles. Will your content be more visually oriented? Will your content be crafted with a distinctively delightful tone?
Extended metaphors are often used in poetry and literature where the author wants to convey more passion and commitment to a concept. Smarter companies think of tone of voice guidelines as bumpers on a bowling lane: They gently guide your communication in the right direction and help contentcreators avoid a gutter ball.
Thanks to AI-powered design interfaces, marketers can become powerful contentcreators for small business owners and agencies with little formal design experience. A travel agency could use conversational AI, like Intercom, to interact with website visitors. Such personalization extends beyond product recommendations.
Especially if you’re working on a large volume of content. By using platforms that specialize in connecting contentcreators with subject matter experts (SMEs). That’s precisely the approach we use a lot at our agency because it’s easy, fast, and scalable. And to understand why it’s useful for them to know.)
Understanding Website Authority (Metrics Compared) Website authority is a concept in SEO that refers to a site’s overall strength and likelihood to rank high in search engine results pages ( SERPs ). These pages act as linkable assets, providing bloggers, journalists, and other contentcreators with reliable data to reference and cite.
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