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Having spent 16 years as an agency copywriter/creativedirector, 13 as a freelancer, and 10 as a copywriting professor, many of my personal experiences turn up in the career of the boomer character, Ted Canby. Freelancers feel the threat less than agency staffers, but it still exists — and, to some extent, it’s justified.
Alternatively, work with an agency that can complete the task for you. It’s believed Kelly Johnson first used the phrase in the 1960s when it was originally applied to design concepts. He was a job hunter who hit upon the idea of bidding on the names of five creativedirectors. Use Images. Keep It Simple Stupid (KISS).
Answer In my current role, I’m agency side. We spoke to John Skinner , CreativeDirector at Candour, to learn a common interview question he asks senior SEOs. They’re full of curious SEOs who are actually testing concepts. I could also be running SEO content audits for client websites. How Would You Help Them?
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