Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

APRIL 7, 2021

This narrative is incredibly compelling and appeals to marketers of all kinds, regardless of whether you work for an agency or a company. In these pages, you’ll find advice from Seth Godin, marketing entrepreneur and author of 19 best-selling books. Faster, Smarter, Louder: Master Attention in a Noisy Digital Market.

Marketing 128

Marketing Persuasion Digital Marketing Agency 128

Freelance Magic

NOVEMBER 25, 2022

Finance is a complex topic for the masses and sectors like banking and insurance are always looking for writers who can break down difficult concepts. Digital Marketing. Since 2018 , digital marketing has taken over traditional advertising. Or, you can write for agencies or blogs that provide tips on marketing.

Freelance 162

Freelance Finance Writing Medical 162

BKA Content

OCTOBER 4, 2023

Apart from hiring an experienced agency to help build an effective SEO strategy, these books are the best investment you can make in your company’s marketing future. Capala is an accomplished digital marketing executive, speaker, and entrepreneur. As mere mortals, we cannot naturally speak Google.

Search Engine Optimization 97

Search Engine Optimization SEO Digital Marketing Construction 97

Neil Patel

OCTOBER 6, 2020

I’ve built several successful companies, including KISSmetrics, Crazy Egg, Hello Bar, and several other agencies. One thing that sets NP Digital apart from other agencies is our focus. Upgrow is an e-commerce marketing agency based in San Francisco. Think of their agency as an expert generalist.

Marketing 106

Marketing Agency Search Engine Optimization Advertising 106

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

Copywriting 94

Copywriting Copywriter Electronics Writing 94

Quick Sprout

OCTOBER 22, 2022

WebFX — Best overall Hibu — Best local SEO and digital marketing services Searchbloom — Best for technical SEO BrightLocal — Best for tracking and building local citations 1SEO — Best for Google Local Ads HigherVisibility — Best for franchises and multilocation businesses. Best Option : 1SEO.

SEO 88

SEO Agency Digital Marketing Contractor 88

Content Marketing Institute

APRIL 19, 2018

Amber Masciorini, team lead digital PR and social media, RelationEdge Digital Agency . HANDPICKED RELATED CONTENT: How to Train Your Brain for Content Marketing Greatness. This could be fellow marketers, friends, college students – anyone who’s creative, passionate, and willing to give you an hour of their day.

Creativity 112

Creativity Healthcare Digital Marketing Projects 112

Neil Patel

DECEMBER 10, 2020

Your goal as a digital marketer is to increase conversions. One tactic is to introduce other media, such as photos or digital illustrations. Explain a Concept. Some concepts are too abstract or complex to explain effectively in writing, especially if your audience isn’t strictly experts in your topic.

Blogging 128

Blogging Blog Landing Page Freelance 128

Fat Joe

JULY 28, 2023

Whether you run a traditional marketing agency, or an SEO agency looking to expand your offerings, video and design are essential components of a successful marketing strategy. In the era of content marketing, demand for these services is soaring. You can educate audiences and build brand authority.

Agency 52

Agency SEO Script Brand Awareness 52

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Take my case for example. Conclusion.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Neil Patel

NOVEMBER 16, 2020

Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: Investment is growing because it’s following consumption. It might not be as easy as it was five or seven years ago to break onto the vlogging scene, video is more important than ever to build a successful online marketing strategy.

Script 145

Script Concept Content Marketing Promotion 145

Shorthand Content Marketing

JANUARY 5, 2023

Marketing Made Simple is another useful toolkit to take your digital marketing and your business to the next level. 3) Marketing Rebellion by Mark Schaefer. It’s no secret that much of the marketing advice available out there doesn’t work. Marketing Rebellion is not like those books.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Neil Patel

DECEMBER 8, 2020

Your goal as a digital marketer is to increase conversions. One tactic is to introduce other media, such as photos or digital illustrations. Explain a Concept. Some concepts are too abstract or complex to explain effectively in writing, especially if your audience isn’t strictly experts in your topic.

Blogging 129

Blogging Blog Landing Page Freelance 129

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

Neil Patel

SEPTEMBER 17, 2021

Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: It might not be as easy as it was several years ago to break onto the vlogging scene, but video is more important than ever to build a successful online marketing strategy. How to Come up With a Concept for a Series of Videos.

Script 134

Script Concept Entertainment Content Marketing 134

Neil Patel

JUNE 3, 2021

Do you think you can attract customers to a new product using the same actions used for products that have been on the market for years? To get to know the stages of the Product Life Cycle, examples, and how to employ this concept, don’t forget to read this article until the end! At worst, a total failure.

IT 102

IT Concept Manufacturing Sales 102

Content Marketing Institute

MARCH 23, 2018

Marketing automation software provider HubSpot recently released functionality to make it easier to repurpose content for chat or messaging. That means a lot of marketing teams and agencies are going to be fumbling with how to make use of chat and messaging as a content marketing channel. Is this a waste of time?

Text 111

Text Marketing Content Script 111

Neil Patel

MARCH 4, 2021

Being an early adopter of Facebook Messenger bots in your industry will also give you a huge advantage as a marketer. You may have heard of a concept called first-mover’s advantage or FMA. The last thing that you want is to become antiquated — confused to why your old-school marketing techniques aren’t working as well as they used to.

Sales 143

Sales Landing Page Engagement Lead Generation 143

Neil Patel

APRIL 28, 2021

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. You might already know one of the advantages of humanizing your digital marketing: the competitive edge.

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

APRIL 21, 2021

Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. Influencer marketing has evolved since it first became a digital marketing strategy, but the technique continues to be successful for many brands. Influencers yield a lot of power. Conclusion.

Social Media 133

Social Media Blogger Media Brand 133

Neil Patel

DECEMBER 1, 2021

Don’t the jargon fool you, the concept of SEO is actually pretty simple. SEO is generally viewed as one of the building blocks of most successful digital marketing strategies. Speaking of creating content, let’s talk about content marketing. Do Content Marketing. 10 Tips for Healthcare and Medical SEO. Absolutely!

Medical 107

Medical Healthcare SEO Search Engine Optimization 107

Intergrowth

NOVEMBER 6, 2022

Building a Content Marketing Strategy. There’s more to digital marketing than just churning out blog posts. In order to see real success, you’ll need to have a content marketing strategy in place. Ready to up your content marketing game? Should You Hire a Content Marketing Agency? A team of writers.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Neil Patel

FEBRUARY 10, 2021

We’ll go over powerful tools and leave you with a deeper understanding of what it takes to succeed in digital marketing. Dental Marketing Strategy #1: Localize Your Ads. When it comes to dental marketing, one of your top priorities should be marketing your business locally. Luckily, you have few options.

Marketing 113

Marketing Keywords Ads Advertising 113

Buffer

NOVEMBER 8, 2023

Click-through rates can take many different forms and directions, depending on where the customer is in your digital marketing funnel. These are precisely the business goals Tim expects Grizzle’s in-house content marketing to contribute to. “We measure organic traffic, keyword rankings, and time on page for our content.”

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

ContentWriters

JUNE 14, 2023

In digital marketing, two terms often come up: SEO content writing and content writing. The Roadmap to SEO Content Writing: How To Get Started as an SEO Content Writer With the increasing importance of search engine optimization in digital marketing , the demand for skilled SEO content writers is on the rise.

Content Writer 91

Content Writer SEO Writer Search Engine Optimization 91

Quick Sprout

DECEMBER 6, 2022

So, how successful was this concept? It’s optimized for SEO because of the keywords “digital marketing,” and it is optimized for click rates because of the words “change or perish,” which are very emotional, wouldn’t you agree? It doesn’t need to because it is only ranking for “digital marketing.”.

SEO 143

SEO Keywords Search Engine Optimization Social Media 143

Neil Patel

OCTOBER 8, 2020

It’s a simple concept: get as many quality and relevant websites to link back to your content. When evaluating a potential link building consultant or agency, there are 3 key things to look out for. Link building works best as part of a holistic digital marketing strategy. 1) Do they have a logical and analytical process?

Consulting 118

Consulting Content Creation Social Media SEO 118

Susan Greene

DECEMBER 30, 2020

My first real job after graduation was with an advertising agency, and I soon realized that writing marketing copy more closely fit my interests and my entrepreneurial spirit than broadcast journalism, so that’s the direction I decided to pursue. . I’m continually searching for new approaches, new trends, new concepts.

Freelance Copywriting 130

Freelance Copywriting Copywriter Copywriting Freelance 130

Make a Living Writing

APRIL 15, 2024

Tips for Success : Familiarize yourself with industry-specific terminology, cultivate strong research skills, and demonstrate your ability to simplify complex concepts through your writing samples. Many technical writers work remotely for software companies, engineering firms, and technology startups.

Freelance 71

Freelance Proofreader Portfolio Persuasion 71

Moz

FEBRUARY 24, 2021

Although this age group is well equipped to use search engines, it’s likely that the concept of SEO still remains somewhat foreign to them. While some general digital marketing classes may have a chapter or section on SEO, that information can oftentimes be outdated due to the ever-changing nature of search.

SEO 73

SEO Search Engine Optimization Content Management System Digital Marketing 73

Content Hacker

FEBRUARY 9, 2023

First, let’s review the concept of SEO. The term “SEO” itself was first used by the Webstep Marketing Agency in 1997. Around the same time, Google also began offering AdWords campaigns – pay-per-click advertising solutions – which further revolutionized digital marketing strategies worldwide. What Is SEO?

SEO 93

SEO Search Engine Optimization Content Creation Engineering 93

Smart Blogger

JULY 27, 2023

Digital marketing agencies look for content writers to craft compelling stories for their clients. Numerous digital marketing agencies post job vacancies on platforms like LinkedIn. How to Prepare : Study successful ad campaigns, learn about marketing and sales techniques.

Content Writer 59

Content Writer Freelance Writer Pharmaceutical 59

The Hoth

SEPTEMBER 17, 2024

Countless hours of research and experimentation have led many digital marketers to reach the same conclusion: If you want to rank higher on Google and generate more organic traffic, you need a high-quality backlink profile. As proof, consider Ahrefs’ recent research from late 2023. Creating content.

Agency 52

Agency Digital Marketing SEO Freelance 52

Neil Patel

MARCH 28, 2023

When you come to a well-designed landing page, essential elements include: Headlines Subtitles Bullet points Images CTAs However, the real concepts that produce a high-converting landing page always evolve. Optimization is a pretty simple concept. Your target customers often see old techniques and advice. Quit doing what doesn’t work.

Ads 145

Ads Landing Page Ad Copy Advertising 145

The Hoth

DECEMBER 19, 2022

While digital marketing may seem unnecessary for brick-and-mortar franchise locations , that couldn’t be further from the truth. . As such, you’ll need a solid understanding of its basic concepts to create a winning franchise SEO campaign. . That means that SEO is only sometimes free. Keyword research .

SEO 103

SEO Keywords Engineering Search Engine Optimization 103

Neil Patel

APRIL 26, 2021

it’s best to tell the story from the beginning, and look at how the concept came to be. Google isn’t the first company to get rid of third-party cookies, but with such a huge share of the market, it will have a wide-reaching impact on digital marketing. To understand Unified ID 2.0, What Are Cookies? Unified ID 2.0

Ads 75

Ads Government Advertising Digital Marketing 75