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Technical Writers : They explain complex concepts in simple, digestible ways. Content Writing Agencies Content writing agencies might be the way to go if you want a more hands-off approach. Agencies typically vet their writers and offer a team approach to handle larger projects. Do you need keyword-specific SEO content?
In the SEO world, keyword research is one of the most mind numbing. Discovering relevant keywords with decent search volume that arent already flooded by your competitors can be like finding a needle in an internet-sized haystack. AI-powered keyword research works the same way.
Or Zoe Ashbridge’s discussion of keyword cannibalization. Or even discover key concepts to succeed in the ecommerce industry. We’d also recommend this podcast if you run (or work at) an SEO or marketing agency. The “Agency Series” episodes offer actionable insights for agency owners offering SEO services.
He wrote 31 Animalz posts before “Your Blog Is Not a Publication” and was in content for many years before joining our agency. He talked to dozens if not hundreds of prospects and customers during that period, which helped him refine the concept based on their feedback. Feedback and iteration. A ready audience.
💡 If you’re new to this concept, first read our essential guide to content curation. 7: Social media hashtags or keywords Think of social media hashtags and keywords as an extension of your FYP. This will help you find more content to curate without the time-consuming process of hunting for keywords yourself.
This concept is known as “information gain” in SEO. To explore the concept in depth, check out these articles by Animalz and Clearscope. It uses a knowledge graph to map relationships between concepts and identify new information. This should give Google enough new content to test for our target keyword.
For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Review the suggested title, target keywords, word count, tone of voice, and readability level. Use a friendly, upbeat tone of voice. Then, enter your topic and hit Start writing.
In other words, you need your content to rank on page one for your most important local keywords. The concept of domain authority is huge in the link-building world, as its how SEOs judge the ranking power of a domain. That means members of your target audience are going to search for keywords like homes for sale in (your city).
At FATJOE we’ve been helping SEO agencies and teams expand their SEO and marketing services for over a decade. In that time we’ve learned a thing or two not only about our clients but about the common problems SEO agencies face. Local agencies will often find smaller-scale clients who might not be convinced by SEO initially.
For instance, most small to medium-sized businesses won’t have the funds to keep a top-tier marketing agency on retainer. That means setting a goal for your efforts (such as ranking #1 for an important keyword in your niche) and then building a content release schedule to get you there. Not at all. The good news?
Each service is segmented by category, so you can find the digital marketing agency that best fits your needs. Ignite Visibility – Best All-Around Digital Marketing Agency. Ignite Visibility is a full-service digital marketing agency. Pearl Lemon is a UK-based SEO service agency. Get a Free Quote. Get Started.
that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your content will succeed or not. Choosing the wrong keywords means wasting your time and budget on content that will never gain visibility in search results.
Originally, I was hoping that I could convert a portion of the Ubersuggest customer base into agency clients but as we continually move upstream and work with bigger brands, the conversion rate from an Ubersuggest visitor to a paying consulting customer has been low. Keyword research. I just wanted to be transparent about my situation.
You can use any of the following keyword searches to find blogs that accept guest posts. Just replace keyword with keywords from your industry. Since the easiest one to search is Twitter, you should try running a Twitter search for the keyword “guest post” to get the latest tweets about guest posts in your industry.
The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. The origin of the concept, also known as marketing mix , goes back to 1960 when McCarthy introduced it in his book Basic Marketing: A Managerial Approach. But sadly nothing is that easy. :/.
It’s really easy to get started through simple methods like using alt text, creating content, and detailed keyword research. Do Keyword Research. The best on-site optimization always starts with keyword research. The trick is to find keywords that a lot of people are searching for that also don’t have a ton of competition.
At what point in your business do you decide to hire a content writing agency? Why do you even need a content writing agency ? Here’s how working with a content writing agency can benefit your business and give you a competitive edge. For the majority, SEO means writing articles using certain keywords.
Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. His examples helped transform abstract concepts into tangible use cases. Later in this article, I share Chris’ advice about how marketers can apply these AI concepts.
Marketers at agencies have their hands full. And if you’re an agency that’s scaling with rapidly increasing content needs, AI content sounds like a godsend. This would be a major time-saver for agencies who currently rely entirely on human-written content. What does agency-ready content look like?
Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: Investment is growing because it’s following consumption. How to Come up With a Concept for a Series of Videos. Once you know what you’re trying to do, you can define your vlogging content concept: What should the format be?
Apart from hiring an experienced agency to help build an effective SEO strategy, these books are the best investment you can make in your company’s marketing future. Consult with professionals about applying practical SEO concepts to your own digital marketing strategy. SEO evolves, so consistent learning and adaptation are key.
A search term is a specific word or phrase, while a topic is a group of search terms that fit into the same general concept. Improve Your Keyword Research. SEO strategies help improve your search rankings for specific keywords. And Google Trends can help you do better keyword research. Focus on Local Shopping Trends.
They are typically adept advertisers whose skills include: Ability to write headlines Aptitude for catchy and concise short-form writing Capacity to simplify complex concepts for the consumer Persuasive mindset focusing on the last part of a buyer’s journey Content Writer Skills Content writers are educators at heart.
Having 10+ years of experience running an SEO agency, we set out on a mission to find out how to get SEO clients consistently. We’ve compiled this VERY ACTIONABLE list of both inbound and outbound ideas you and your agency can implement today to generate more SEO leads and, ultimately, get more SEO clients.
Being able to weave keywords, popular search queries and related topics in product descriptions while also connecting to customers emotionally is the makeup of an e-commerce marketing genius. The words are easy to understand and express clear concepts. This includes keywords, title tags, image alt tags and meta descriptions.
Whether you run a traditional marketing agency, or an SEO agency looking to expand your offerings, video and design are essential components of a successful marketing strategy. You can scale your agency much faster than trying to do everything in-house. In the era of content marketing, demand for these services is soaring.
Another idea for a YouTube video is to watch a series or movie and talk about how it relates to a concept that’s relevant to your audience/in your field. However, if you want to find more ideas, you can simply scroll down the page and check out similar keywords and content ideas that will help you find a good webinar topic.
And while using SEO keywords in your content can help you get found by users, focusing solely on keyword density doesn’t cut it when it comes to creating SEO-friendly, reader-focused content. This is where LSI keywords come in. Learn how to use LSI keywords the right way. What are LSI keywords?
Our agency has reviews on Trust Pilot. You can apply the same concept to encourage online reviews. You can also include a few keywords if applicable. While sites like Google, Yahoo, and Yelp apply to all kinds of local businesses, there might be others that cater to your specific industry.
Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: It might not be as easy as it was several years ago to break onto the vlogging scene, but video is more important than ever to build a successful online marketing strategy. How to Come up With a Concept for a Series of Videos.
What Are Low-Competition Keywords? When choosing keywords for your content strategy, you should focus on search terms you don’t have much competition for. What are low-competition keywords? What Low-Competition Keywords Are and How They Work Low-competition keywords are search terms that are easier for your website to rank for.
Metaphors are always a great way to relate new or misunderstood concepts. Your content marketing strategy that calls for crafting a blog and posting three times a month targeting keywords your desired audience is using to search, that’s the engine. The vehicle takes you to your destination only if the engine is in good shape.
Posted by matthew_jkay Keyword research has been around as long as the SEO industry has. As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not.
Financial writers can work for a company or agency or on a freelance or contract basis. It is the goal of the financial writer to create content that is both informative and engaging while taking rather complex financial concepts and breaking them down into easier to understand and bite-sized pieces of information.
Use keywords appropriately. You can also use your images to sneak in keywords by naming them accordingly. You can also strategically use keywords in the title of your image as well as the caption or description. Other elements, such as links, increased readability, and keywords, can also be incorporated into these posts.
When I’m in super-focused research mode, listening to a blog post also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. I flesh the concept out there, and then move it to Microsoft Word. via @arniek.
Avoid using keywords here, as this is against GMB guidelines and can get your business suspended from local search. Intent targeting is the concept of improving your marketing campaign’s effectiveness by targeting prospects based on their purchase intent. Dental Marketing Strategy #4: Use SEO and Long-Tail Keywords.
You want a free SEO audit with no commitment You want a mix of SEO and paid advertising strategies You need to build more backlinks Your entire digital marketing strategy needs improvement You want to offer local SEO services to your agency clients. Hibu is a fully custom digital marketing agency. Best Option : 1SEO.
Optimize some images, start ranking for keywords. Don’t the jargon fool you, the concept of SEO is actually pretty simple. Keywords are one of the most vital elements in the SEO landscape, and medical SEO is no exception. Search engines use keywords to connect users and their searches with relevant information.
Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service.
When you use Google Analytics to track your blog’s traffic, you may see (not provided) on your list of keyword searches. Simply put, this is Google’s way of encrypting keyword searches in the name of privacy and security. If you heavily rely on keyword analytics for the content you produce, you may be in a bit of a panic.
Some sellers may find the concept of sending external traffic to Amazon strange, but it’s becoming increasingly important. The platform’s special URL shortener makes Amazon believe visitors have searched for specific keywords on Amazon instead of going directly to the listing. It Can Drive More Sales. Conclusion.
Using location-based keywords . The whole idea behind SEO is to match your target audience’s search intent (the reason why they searched for the keyword) with content that educates, informs, and answers their questions. . Location-specific target keywords in the title, tags, metadata, and body content . Keyword research
There are a few types of quick wins, but the term most commonly refers to ‘striking distance’ keywords. These are keywords that you’re already ranking for, just not on page one or in the top 10. . Well, with some much-needed optimization ( technical SEO tweaks, proper keyword usage, backlinks , etc.), Why is this important?
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