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Blockbuster Blogs: How Breakthrough Ideas Are Born

Animalz

He wrote 31 Animalz posts before “Your Blog Is Not a Publication” and was in content for many years before joining our agency. He talked to dozens if not hundreds of prospects and customers during that period, which helped him refine the concept based on their feedback. Feedback and iteration. A ready audience.

Concept 109
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Information Gain: How Top Content Leaders Win at SEO

Backlinko

This concept is known as “information gain” in SEO. To explore the concept in depth, check out these articles by Animalz and Clearscope. It uses a knowledge graph to map relationships between concepts and identify new information. It took me over 20 hours to write an article about the best SEO software for agencies.

SEO 101
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23 Surprisingly High-Paying Freelance Writing Niches + Their Rates

Freelance Magic

Finance Finance is a complex topic for the masses and sectors like banking and insurance are always looking for writers who can break down difficult concepts. Or, you can write for agencies or blogs that provide tips on marketing. Fortunately, you don’t have to be a finance guru to be a finance writer.

Freelance 130
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How to Find Marketing Talent for Your Small Business or Agency

The Hoth

For instance, most small to medium-sized businesses won’t have the funds to keep a top-tier marketing agency on retainer. Of course, this is easier said than done, as there’s fierce competition out there for the best marketers, especially at small companies and startups that can’t afford robust marketing agencies. Not at all.

Agency 96
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How to Become a Successful Vlogger

Neil Patel

Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: Investment is growing because it’s following consumption. How to Come up With a Concept for a Series of Videos. Once you know what you’re trying to do, you can define your vlogging content concept: What should the format be?

Script 145
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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. Buddy, you can come back now. In April 2018, a copy sold on eBay for $1,100.).

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Unsolicited Advice: How to Avoid 4 Content Marketing Blunders

Content Marketing Institute

Here’s the deal: If you want to rework Nicholas’ testimonial, I’ll spend the time to rework the script with you. Content Marketing Agencies Everywhere. Dear Account Managers, Watching three dozen agency pitch meetings over the last two years, I have noticed one common problem: Your pitch decks are too long. Click To Tweet.