Backlinko

OCTOBER 21, 2024

Information gain measures how unique and valuable your content is compared to existing content. It’s what makes your content fresh—often leading to better rankings. I interviewed three content leaders in various industries about their best work. Your content should satisfy the user’s primary search intent.

SEO 99

SEO Finance Content Concept 99

Content Marketing Institute

MAY 12, 2023

Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening now, but we share an idea of what you should be doing. Continue reading →

Agency 131

Agency Content Marketing Marketing Content 131

Nick Ursborne

JANUARY 20, 2025

Back when I started working as a trainee copywriter at an ad agency in 1979, I was just four years out of school. And when I went to my interview at the ad agency, it was pretty random. But back then, when you were hiring for an ad agency creative department, you wanted different. Instead, I worked in a quarry. I travelled.

Creativity 166

Creativity Art Director Copywriting Copywriter 166

Agency Content Writer

MAY 14, 2022

My process for working with agencies begins with a call where we discuss the needs of your agency, my process when working with agencies, and ideas for how we can work together. Whether I am writing for your agency website or your client’s website, here’s how the process works. I let the agency take lead.

Agency 130

Agency Content Writer Writer Projects 130

Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ? Because a bad fit doesn’t make anyone happy!

Agency 105

Agency Content Marketing Marketing Brand Awareness 105

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy. Staying “with it” is important.

Content Marketing 98

Content Marketing Marketing Utilities Content 98

BKA Content

MAY 23, 2024

Discover the Top 10 B2B Content Marketing Agencies of 2024 The emergence of B2B content marketing services has been a double-edged sword. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B content marketing agency that’s best for your company. Take a look!

Agency 98

Agency Content Marketing Marketing Script 98

Elna Cain

MARCH 7, 2025

It’s looking to be a great year to become a freelance writer, a copywriter or a content writer online. But that doesn’t mean content writing jobs has disappeared. But that doesn’t mean content writing jobs has disappeared. A lot of the entry-level gigs I picked up back when I started in 2014 are gone.

Freelance 130

Freelance Writer Agency Content Writer 130

Contently

SEPTEMBER 30, 2024

Social media law at the federal level The foundation of online content regulation started in 1996 The regulation of online content began in earnest with the Communications Decency Act of 1996, a landmark federal law that included Section 230. Supreme Court guidance is pivotal but unsettled The U.S.

Social Media 110

Social Media Media Brand Telecommunication 110

Backlinko

AUGUST 21, 2024

We’d also recommend this podcast if you run (or work at) an SEO or marketing agency. The “Agency Series” episodes offer actionable insights for agency owners offering SEO services. Ranging from multilingual localization and Google ranking factors to content strategy, PPC ads, and beyond.

SEO 93

SEO Concept Agency Digital Marketing 93

Nick Ursborne

APRIL 7, 2025

Sovereign Freelancers have high agency. The post Why Sovereignty Is the New Success Metric for Freelancers appeared first on Writing for the web - online copywriting and content writing. In fact, feeling in control of your life and your work has a positive impact on both your mental and physical health.

Freelance 145

Freelance Copywriting Copywriter Agency 145

Backlinko

NOVEMBER 18, 2024

Making great content isn’t easy, but a solid content brief can make all the difference. At Backlinko, we’ve seen how strong content briefs drive results. In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. What Is a Content Brief?

Content 92

Content Keywords Collaboration Writer 92

Copywriter Collective

APRIL 11, 2025

Brands, creators, and agencies are scrambling to master TikToks unique tone and format, and with that comes a growing demand for TikTok scriptwriters. Brands have caught on that success on the platform is driven not by high production quality but by relatable, human, story-driven content. Identify what content resonates and why.

Script 98

Script Copywriter Copywriting Writing 98

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Their content ended up being plagiarized, poorly written, and riddled with basic language mistakes. It’s a necessity.

Brand 52

Brand Agency Content Content Creation 52

Content Marketing Institute

JUNE 28, 2024

Ad Age released the Agency Report for 2024, and it’s not good news for big firms. Find out the possible reasons and what successful agencies should do now. Frankly, it’s not that great for small, independent firms either.

Agency 110

Agency Ads 110

BKA Content

JANUARY 17, 2025

A lot of the talk around AI has centered on text and image generation, but AI tools go far beyond generating content. Today, such programs help with keyword and topic research for content creation. AI tools also assist with technical SEO, allowing businesses and SEO agencies to quickly discover and correct site issues.

SEO 105

SEO Content Creation Search Engine Optimization Agency 105

Shorthand Content Marketing

NOVEMBER 29, 2024

What if you didn’t need an HVAC marketing agency to run everything? These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think.

Content Marketing 52

Content Marketing Marketing Agency Content 52

Copywriter Collective

JULY 1, 2024

You’re thinking about hiring a copywriting agency. You probably already know that it takes time and effort to produce quality content that helps you grow your business. You may have had a go in-house already and struggled to keep up with creating valuable content regularly. The web is awash with content.

Agency 96

Agency Copywriter Copywriting Copy 96

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele. Your ranking largely depends on the quality of your web domain.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Agency Content Writer

JANUARY 24, 2023

Created a list of topics on which to create content for my target. Embraced the idea of video + written content. Instead, I created a boutique writing agency. The post How I Grew My Writing Business by 40% in One Year appeared first on Agency Content Writer. Clearly identified a target market. Hired an accountant.

Search Engine Optimization 246

Search Engine Optimization Writing Agency Projects 246

BKA Content

MARCH 15, 2024

The 7 Best International SEO Agencies To Work With in 2024 Search engine optimization is more than a buzzword; it’s a vital part of modern marketing around the world. This data highlights the importance of using an international SEO agency to attract global customers. Our services increase traffic and attract global leads.

Agency 98

Agency SEO Hospitality Search Engine Optimization 98

Verblio

FEBRUARY 26, 2025

Consider the challenge faced by a legal marketing writer turning complex topics into clear, accessible content while avoiding inaccuracies and any whiff of unintentional plagiarism. If you’re reading this guide, you already know how challenging it can be to find the right option for your legal content writing needs.

Content Writer 52

Content Writer Writer Search Engine Optimization Writing 52

ContentWriters

JANUARY 23, 2025

These long-term investments can rewire entire operations, including its existing content marketing strategy, to improve workflows and achieve new annual goals. It also involves transforming content marketing strategies, including investing in digital-first content and shifting toward more interactive formats.

Content 59

Content Content Creation Agency Social Media 59

Backlinko

FEBRUARY 20, 2025

Largest Contentful Paint (LCP) is one of Googles three Core Web Vitals. What Does Largest Contentful Paint Even Mean? Largest Contentful Paint measures how long it takes for the main content of your webpage to appear on your users screenwhether that’s a hero image, heading, or block of text.

Script 91

Script Content Content Management System Text 91

BKA Content

NOVEMBER 19, 2024

Simplify tracking and managing your web traffic with help from our SEO experts at BKA Content. Does your company or digital agency need to focus on activities outside of SEO audits and analysis? Contact us at BKA Content. appeared first on BKA Content. Is Unassigned Traffic in Google Analytics Giving You Headaches?

IT 105

IT Insurance Consulting Agency 105

Elna Cain

MARCH 8, 2025

For example, Semrush is an SEO agency and their service is a monthly rate of up to $500. I was reading a ton of digital marketing blogs and trying out the tactics and also having a lot of fun researching and reading the content. Here’s my Journo portfolio: These are content platforms where you can share your content.

Writer 130

Writer Portfolio Post Freelance 130

Agency Content Writer

SEPTEMBER 29, 2022

The post Three Steps To Stellar SEO Content For Nonprofits appeared first on Agency Content Writer. Play Video.

SEO 130

SEO Content Agency Content Writer 130

ContentWriters

JANUARY 30, 2025

Conducting research is one of the most essential parts of the content writing process. Basing your work on respected sources is important for Google EEAT , helping your content rank higher in search engines due to its value, authority, and legitimacy. Check the publisher: Are they a government agency or a professional institution?

Medical 111

Medical Government Banking Education 111

ContentWriters

DECEMBER 19, 2024

As a writer, learning how to write in active voice is the gold standard for most content. If you want to thrive as a content writer, there are a few active writing rules to follow. Active voice is the key to streamlining your writing, improving readability, and creating impactful content. What is Active Voice in Writing?

Writing Style 105

Writing Style Writing Projects Agency 105

Agency Content Writer

JULY 25, 2022

If you’re looking for more leads, consider an SEO Content Strategy for your website. Then I developed an SEO content strategy and set a course to update the Agency Content Writer pages and blog content. 3-Step SEO Content Strategy. I believe it should be the same for your SEO content strategy.

Website 130

Website SEO Agency Content 130

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals. .”

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Backlinko

JULY 19, 2024

But keyword rank trackers also help us find opportunities where we can drive even more value from underperforming content. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. So you can improve your current content and double down on high-value keywords.

SEO 108

SEO Keywords Landing Page Agency 108

ContentWriters

DECEMBER 6, 2024

Learning how to become the best content writer requires more than a computer and strong writing skills. With an average of more than 6 million posts published daily , the demand for exceptional content writers is high. What is Content Writing? This increasing reliance on content marketing is why content writers are in demand.

Content Writer 49

Content Writer Writer Portfolio Content 49

ContentWriters

NOVEMBER 21, 2024

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. The stakes for quality content have never been higher. The stakes for quality content have never been higher. 91% of businesses now use video as a marketing tool.

Script 105

Script Writing Marketing Persuasion 105

ContentWriters

FEBRUARY 21, 2025

Pillar content is essential for building authority online, ranking higher in search, and bringing in steady traffic. A strong pillar page is the foundation of a well-structured content strategy. When done right, it creates a seamless content ecosystem that boosts SEO and drives reader loyalty. What is Pillar Content?

IT 66

IT Content Architecture Content Creation 66

Nick Ursborne

MAY 12, 2024

They shaped the overall creative output of the agency. Now I was the one responsible for inspiring, shaping and then reviewing the agency’s creative output. There are now numerous service tools and agencies out there that use AI to generate a company’s creative output. How does this work in the world of AI automation?

Creative Director 201

Creative Director Creativity Art Director Copywriting 201

Bramework

JANUARY 3, 2025

Creating a high-quality, SEO-optimized blog post is essential for businesses, freelancers, and agencies looking to establish a strong online presence. This comprehensive guide will walk you through the process using First Draft PRO , a robust content creation tool that simplifies and enhances your blogging workflow. Instagram captions.

Blog Post 52

Blog Post Writer Script Post 52