Content Marketing Institute

MARCH 20, 2018

Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation.

Content Creation 111

Content Creation Editorial Content Creator Content 111

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

Editorial 59

Editorial Content Marketing Marketing Content 59

Quick Sprout

JULY 26, 2022

Each service is segmented by category, so you can find the digital marketing agency that best fits your needs. Ignite Visibility – Best All-Around Digital Marketing Agency. Ignite Visibility is a full-service digital marketing agency. Pearl Lemon is a UK-based SEO service agency. Get a Free Quote. Get Started.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

Contently

JULY 3, 2024

Consider some of the following questions while pondering this: Who owns the copyright to AI-generated content? How will we judge human creation vs. machine creation? What ethical standards should be present to ensure responsible content creation? What guidelines signify responsible generative AI content creation?

Content Creation 52

Content Creation Government Electronics Editorial 52

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. After all, with so much junk content out there (keyword-stuffed, typo-ridden, clickbait-laden—you get the picture), quality matters more than ever.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

Content Marketing Institute

APRIL 17, 2018

If you’re not careful, you can end up with a random assortment of voices and tones in the content produced across your marketing ecosystem that doesn’t provide a consistent picture of your brand, or even use the same language consistently. A brand voice, though, isn’t about the creation of a non-human voice.

Brand 112

Brand Content Creator Electronics Editorial 112

Intergrowth

SEPTEMBER 12, 2022

Good content won’t cut it if you want to crush the competition, increase traffic to your website and social media accounts, and build your online presence. You need great content and a focused plan. You’re about to learn how to: Create a great content plan. Build a well-constructed editorial calendar. Sales content.

Editorial 52

Editorial Content Content Creation Construction 52

Content Powered

JUNE 25, 2022

Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.

Content Creation 52

Content Creation Web Content Content Keywords 52

ContentWriters

MARCH 15, 2023

What Is a Content Style Guide? A content style guide is a set of rules and guidelines for creating and curating content that reflects a consistent brand image. It outlines the dos and don’ts of content creation, from the tone of voice to the formatting and images used.

Brand 98

Brand Editorial Content Writing Style 98

Fat Joe

SEPTEMBER 8, 2023

An SEO proposal is a document that explains the services an agency will provide to improve a website’s ranking in search results. If you get it right, your SEO proposal can position your agency as the partner your potential clients need. They also demonstrate that your agency is results-driven.

SEO 98

SEO Agency Writing Projects 98

Buffer

JULY 31, 2023

How will you assure your audience that your content and ideas are original? To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation.

Content Creator 79

Content Creator Editorial Content Creation Content 79

Intergrowth

MARCH 30, 2023

Not using data to build your content marketing strategy: Many companies build their editorial calendar by “brainstorming” blog topic ideas that they think would be a good fit for their blog. They add these ideas to their editorial calendar for the upcoming year and start publishing content. But where do I start?

Content Marketing 104

Content Marketing Editorial Marketing Content 104

Buffer

AUGUST 29, 2023

We also work with a content agency that produces roughly four posts monthly and one freelancer who produces two content refreshes every month. How a piece of content goes from idea to published Our system has been working really well for us to take ideas to content that we’re sharing and publishing.

Collaboration 106

Collaboration Content Editorial Social Media 106

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. Zoho is a full-scale social-sharing platform akin to Buffer or CoSchedule on agency-enabling steroids. That’s where Zoho Social comes in.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

MAY 23, 2018

Micro videos help bring blog articles to life in social channels and for that reason Lumen5 is a welcome addition to my content creation kit. Trevor Young, founding partner and principal consultant, Zoetic Agency.@LumenFive Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Marketing 107

Marketing Editorial Team Editorial Text 107

Content Marketing Institute

DECEMBER 25, 2018

To avoid providing too much (or too little) detail in your statement, follow these tips: Be succinct but don’t oversimplify: Describe your editorial mission clearly to prevent your content team and your readers from making assumptions about the purpose of your brand’s content. Find specialized content creation talent.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

JULY 24, 2018

HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation. I would create a few campaigns focused on creating user-generated content that we could repurpose. 50,000: Hire another content writer, and with $100,000 I’d hire two.

Content Marketing 108

Content Marketing Marketing Content Content Creation 108

Contently

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Contently recently helped a staffing agency put together a white paper on the current talent landscape. That’s exactly the type of insight the agency’s audience of employers needs to help fill roles. Some white papers opt to use in-text citations.

Proofreader 107

Proofreader Writing Recruitment Brand 107

Express Writers

NOVEMBER 15, 2024

A recent conversation with a potential client revealed a growing frustration: they fired their previous agency because they outsourced writing to low-cost, foreign writers. Their content ended up being plagiarized, poorly written, and riddled with basic language mistakes. It doesn’t just harm one client’s brand.

Brand 52

Brand Agency Content Content Creation 52

Content Marketing Institute

SEPTEMBER 26, 2018

Marketers who have limited experience with content marketing often worry that the cost of creating content is just too expensive for their company. The reality is that marketers often expect to pay way more than creators charge for various content assets. The article covers content creation, promotion, and distribution costs.).

Content Marketing 99

Content Marketing Marketing Content Content Creator 99

Content Marketing Institute

JANUARY 16, 2018

It can help to read case studies about companies like yours to get a more realistic understanding of what to expect: 22 Examples From Brands (and Marketers) That Are Winning at Content Marketing. Get Inspired: 75 (More) Examples to Spark Your Content Marketing Creativity. Get on some type of predictable schedule.

Content Marketing 104

Content Marketing Marketing Content Editorial 104

Content Marketing Institute

JANUARY 28, 2019

However, the operational model may be even more important – because companies that have clarified and created a foundational documented content creation strategy are succeeding in greater numbers. Companies w/ a foundational documented #content creation strategy succeed in great numbers, says @Robert_Rose. Click To Tweet.

Marketing 103

Marketing Government Content Content Creation 103

Content Marketing Institute

NOVEMBER 20, 2017

Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It shopcosabella replaced its digital agency w/ an AI platform & more than tripled its ROI. HANDPICKED RELATED CONTENT: Why Automation Is the Future of Content Creation. Image source.

Marketing 110

Marketing Content Agency Content Marketing 110

Intergrowth

APRIL 9, 2023

In some organizations, the content department exists of a single marketing manager who works with an outside digital marketing agency to build content for their website. But if you’re building a content marketing team, there are a handful of roles you should consider hiring for.

Content Creator 98

Content Creator Content Agency Social Media 98

Neil Patel

NOVEMBER 6, 2020

Neil Patel Digital – Best For Linkable Content Marketing. The creation and distribution of linkable assets is the most reliable way to get people linking back to your website. Called editorial links , Google and other search engines prioritize such links. RhinoRank serves over 200 companies and SEO agencies globally.

Portfolio 105

Portfolio Search Engine Optimization SEO Agency 105

Neil Patel

OCTOBER 28, 2020

That makes it a perfect tool for freelancers or agencies that want to save time when managing multiple clients (or even multiple departments within the same company) from the same dashboard. My favorite Iconosquare feature is that they offer a library of awesome content that you can pull from at the ready. Sprout Social.

Audience 111

Audience Social Media Editorial Engagement 111

Copywriter Collective

APRIL 28, 2023

How Can Companies Find The Right Candidate For Their Editorial Needs Finding the right candidate for your editorial needs can be a challenging task. Different companies have different needs when it comes to editorial skills.

Projects 64

Projects Editorial Writing Proofreader 64

Content Marketing Institute

JUNE 18, 2018

Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. Have you been using video content on your site lately? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Website 111

Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. HANDPICKED RELATED CONTENT: Out of Ideas? 13+ Tools to Spark Content Creation. Amber Masciorini, team lead digital PR and social media, RelationEdge Digital Agency .

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

OCTOBER 26, 2017

Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents. But don’t overcomplicate things.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

JANUARY 16, 2018

But these are the tip of the iceberg when it comes to AI’s content marketing capabilities. For example: AI can create your content. Automate content customization. Register today for the Intelligent Content Conference March 20-22 in Las Vegas. Cover image by Joseph Kalinowski/Content Marketing Institute.

Brand 108

Brand Content Storytelling Editorial Team 108

Smart Blogger

JULY 14, 2023

Virtually all online businesses and digital agencies require a regular flow of high-quality written content. They don’t have the time or mental space to add content creation into the mix. That’s where content writing services come into play. Are Content Writing Services Still Relevant in the Age of AI?

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Writing Services Content Management System Writing Content Creation 68

Brafton

MAY 16, 2024

It’s easy to point the finger and laugh, thinking of these as others’ epic fails in multilingual content creation. Leveraging AI Translation Tools or Translation Agencies While technology has made translation more accessible, it’s essential to choose the right tool for the job.

Content Marketing 59

Content Marketing Marketing Content Manufacturing 59

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Check Out Agency Job Postings.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 22, 2017

The books in this section share the keys to taking full advantage of the skills and expertise within your content marketing team, outsourced agencies, or freelancers. Content marketing success requires making the right decisions over and over. Cover image by Joseph Kalinowski/Content Marketing Institute. Future-proofing.

Creativity 110

Creativity Content Marketing Marketing Content 110

Intergrowth

NOVEMBER 6, 2022

After all, there’s little point in spending time and money to create an amazing piece of content if it’s a topic that no one is searching for. Hire a Team to Write Effective Content. Every client is different and has their own brand voice, so every piece of content is crafted with that voice in mind. A content strategist.

Content Marketing 75

Content Marketing Marketing Content Agency 75

The Hoth

MARCH 21, 2023

AI technologies like ChatGPT & GPT-4 are capable of generating entire blog posts, landing pages, and images from scratch, which have massive potential for the future of content creation. Do it right, and you’ll save a ton of time and money on content creation, all while attracting new customers and improving SERP rankings.

Digital Marketing 59

Digital Marketing Marketing Content Creation Proofreader 59