Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially.

Audience 111

Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

SEPTEMBER 17, 2018

Hootsuite Enterprise subscribers can pay for access to Amplify; it’s designed for bigger agencies so it won’t come cheap, but pricing is decided on a case-by-case basis. Sumo offers a suite of tools for content marketers, but the two I use the most are its list builder and share button. BuzzStream is a content marketing CRM.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Check it out!

Marketing 111

Marketing Content Agency Content Marketing 111

Content Marketing Institute

OCTOBER 30, 2018

It’s used by both B2B and B2C organizations to streamline their content marketing strategy. An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Click To Tweet.

Content 111

Content Editorial Team Manufacturing Keywords 111

Content Marketing Institute

NOVEMBER 2, 2018

Google takes page speed and user experience seriously and so should content marketers. Google takes web page speed seriously and so should #content marketers, says @ab80. Even if you can boast of impeccable content marketing skills and strategy , a slow-loading blog with poor user experience can cost you a fortune.

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Website Editorial Team Landing Page Script 111

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Content curation is the only way to go.

Collaboration 112

Collaboration Content Editorial Editorial Team 112

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. Well, guess what? Why this works. LukeKintigh Click To Tweet.

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Brand Contractor Editorial Content 111

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Narrative Science and Quill.

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 111

Brand Content Storytelling Editorial Team 111

Content Marketing Institute

SEPTEMBER 7, 2018

Custom plans are available for bigger brands and agencies. HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. That’s four metrics that are well worth tracking if you want to understand how your content marketing is impacting general brand awareness. This should be adequate for small brands.

Brand Awareness 112

Brand Awareness Brand Content Editorial Team 112

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Image source.

Marketing 112

Marketing Editorial Team Promotion Social Media 112

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

Pharmaceutical 109

Pharmaceutical Landing Page Marketing Editorial Team 109

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. Check Out Agency Job Postings. Per Jon: One of the best potential clients is agencies because they usually have an ongoing need for writers.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Neil Patel

OCTOBER 13, 2020

If you need help with paid ads , for example, you can hire an agency to handle the design, implementation, and testing. Perhaps the biggest opportunity for outsourcing is through content generation. The most common outsourced content marketing activity is writing, with 44% of marketers using it. can all review.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Contently

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Ensure consistency: One of the biggest keys to content marketing success is a consistent posting schedule—it helps your audience stay engaged. Foster a culture of openness.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

BKA Content

NOVEMBER 14, 2022

However, that does not mean you should forego content marketing in favor of traditional marketing. The Reality of Legal Content Marketing. If you need more incentive to hire a legal content writer, consider these top three benefits of content marketing: Content helps users find you.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

OCTOBER 20, 2017

A long time ago, I was a designer for a small advertising agency. See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. You do not have to use all of them. Data-driven visuals.

Blog Post 111

Blog Post Post Content Blog 111

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. Robert_Rose Click To Tweet.

Content Marketing 76

Content Marketing Marketing Content Editorial 76

ContentWriters

MARCH 14, 2025

As search engines increasingly value content quality and user intent, the difference between mediocre and exceptional content has never been more significant. Partnering with an exemplary content writing agency will help your business build authority, engage your audience, and drive lasting and meaningful business results.

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Writing Services Writing Content Content Creation 59