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Case Study #1: Angi’s Bathroom Remodel Cost Guide Angi (formerly Angie’s List) is a home services platform that connects homeowners with local contractors. With a background at Siege Media (a top-tier SEO agency), Caroline knows a thing or two about creating content that ranks and converts.
Scripting for Videos, Webinars, and Ads Remember, copywriting isn’t limited to the written word anymore. These days, a lot of copywriters also script videos, webinars, and advertisements. A Word on Working with Agencies Advertising and content marketing agencies are some of the steadiest sources of work for a new copywriter.
Here’s an email I recently sent to one of my old clients that you can tweak based on your relationship with them: And don’t worry: old clients understand contractors raise their rates. 4: Agencies. Agencies often get a bad rep for being too demanding, low-paying, and a hellhole to work with. The best part? 5: Online communities.
The most important first step is determining whether you want to work with a freelancer or an agency. Use this helpful list to prepare yourself: Freelancer or Agency? How to Know Your Content Marketing Needs But how do you know if a freelancer or an agency is best? Or what size of package works for you?
If you’re a freelance writer or any kind of self-employed contractor, it’s a resource you’ll want to bookmark. Check Out Agency Job Postings. Per Jon: One of the best potential clients is agencies because they usually have an ongoing need for writers. So how can you get work from agencies?
Case studies require factual data written in a problem/solution format, while video scripts need to be short, succinct and translate well to being read on-screen. That being said, this option may not be the best fit for smaller companies or digital marketing agencies that already have an in-house SEO.
My first real job after graduation was with an advertising agency, and I soon realized that writing marketing copy more closely fit my interests and my entrepreneurial spirit than broadcast journalism, so that’s the direction I decided to pursue. . Script for a 90-second promotional video for a company that sells fraud-prevention software.
You also need a social media presence, blogs, articles, ebooks and maybe even some video scripts or press releases to compete, depending on the size of your business. These freelance contractors are typically paid per project, so you don’t pay for writing that you don’t want or need. It Takes a Village To Raise Your Brainchild.
4: AgenciesAgencies often get a bad rep for being too demanding, low-paying, and a hellhole to work with. I’d argue those who say that probably didn’t find the right agencies. Many high-paying companies hire big-name agencies. Here’s a script you can tweak: “Hey {name}, I hope your day is going well so far!
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