Remove Agency Remove Creative Director Remove Creativity
article thumbnail

In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency.

article thumbnail

A Novel Approach to the Challenges of Our Profession

Copywriter Collective

Having spent 16 years as an agency copywriter/creative director, 13 as a freelancer, and 10 as a copywriting professor, many of my personal experiences turn up in the career of the boomer character, Ted Canby. Ted’s formative years take place during the Creative Revolution, and he is fixated on traditional, non-digital media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

People Round-Up, Early June 2023

Publishing Trends

VP, creative director at Harper Children’s Barbara Fitzsimmons is retiring on June 30. Jennifer Weis has launched The Weis Agency , based in New York City. Weis was a senior agent at Ross Yoon Agency , which was recently acquired by WME , and previously executive editor at St. She was at Olswanger Literary Agency.

article thumbnail

People Round-Up, Mid-December 2022

Publishing Trends

Rick Rekedal joins David C Cook as Chief Creative Officer. In agency news… Laurel Symonds joins KT Literary as Literary Agent. She was previously Literary Agent at The Bent Agency. Additionally, Fernanda Martínez has launched an editorial services agency, Fernanda Literary Services. Jackie Ford is serving as Interim CEO.

article thumbnail

People Round Up, Early January, 2024

Publishing Trends

Jenny Davis has been named creative director, leading the newly created illustrated design team, at the Random House Publishing Group. She will report to SVP, creative director Paolo Pepe. He succeeds David Marshall , who is retiring after 17 years at the company.

article thumbnail

How to Humanize PPC Ads

Neil Patel

Alternatively, work with an agency that can complete the task for you. Working with the ad agency, Anomoly, Converse included keywords teenagers might use when searching online, like “spelling bee” or “how to talk to girls.”. He was a job hunter who hit upon the idea of bidding on the names of five creative directors.

Ads 81
article thumbnail

People Round-Up, Mid-November 2022

Publishing Trends

Lisa Beech joins Nelson Books as Director of Publicity; previously, she was Associate Director of Publicity at WaterBrook & Multnomah. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction. In agency news… Ann Rose , formerly of Prospect Agency , joins The Tobias Agency as Literary Agent.