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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency.

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People Round-Up, Mid-November 2022

Publishing Trends

McAveney has been working as Chief Revenue Officer and Chief Marketing Officer at Open Road Integrated Media. At Open Road, Peter McCarthy has become Chief Marketing Officer, succeeding Mary McAveney. He was most recently Director of Consumer Insights at Ingram Content Group. Lucy Ricketts joins Peachtree as Designer.

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How to Humanize PPC Ads

Neil Patel

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst.

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People Round-Up, Mid-December 2022

Publishing Trends

Maya Battle , previously Associate Director of Audience Development and Category Specialist at Random House , joins as Director of Marketing Intelligence. At Legacy Lit , Maya Lewis , previously Marketing Manager at HarperCollins , joins as Marketing Manager. She was previously Literary Agent at The Bent Agency.

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4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. The reality is most marketing tactics require tons of effort and months of planning before you see results. So, what do you do?

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People Round Up, Early December, 2024

Publishing Trends

PEOPLE At Simon & Schuster , William Scarlett , formerly deputy director of publicity at W.W. Norton & Company , has joined Simon Element as publicity director. Erin Kibby joins Atria Books as senior marketing manager. Justin Alvarez has joined as manager of consumer marketing sales.

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People Round Up, Early November, 2024

Publishing Trends

Keith Hayes has joined as senior art director, he was previously creative director at Flatiron Books. At Macmillan Publishers , Andrew Faber has joined as academic marketing associate. Emma Bagnall joins as digital marketing associate. Henry Holt sees Abigail Novak join as associate director of publicity.