Remove Agency Remove Creative Director Remove Post
article thumbnail

In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency.

article thumbnail

A Novel Approach to the Challenges of Our Profession

Copywriter Collective

Having spent 16 years as an agency copywriter/creative director, 13 as a freelancer, and 10 as a copywriting professor, many of my personal experiences turn up in the career of the boomer character, Ted Canby. Freelancers feel the threat less than agency staffers, but it still exists — and, to some extent, it’s justified.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

People Round-Up, Mid-November 2022

Publishing Trends

Lisa Beech joins Nelson Books as Director of Publicity; previously, she was Associate Director of Publicity at WaterBrook & Multnomah. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction. In agency news… Ann Rose , formerly of Prospect Agency , joins The Tobias Agency as Literary Agent.

article thumbnail

People Round-Up, Mid-December 2022

Publishing Trends

In agency news… Laurel Symonds joins KT Literary as Literary Agent. She was previously Literary Agent at The Bent Agency. Additionally, Fernanda Martínez has launched an editorial services agency, Fernanda Literary Services. Robert Imfeld is now Director of Marketing at HarperCollins Children’s Books. January 25-29.

article thumbnail

4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. If you click on any of these influencer posts, they almost all have fewer than 10,000 followers: Why do they work? Create Sponsored Posts.

article thumbnail

People Round Up, Early December, 2024

Publishing Trends

In Agency News At P.S. Literary Agency , Mireya Chiriboga , formerly assistant editor at HarperCollins , has joined as a literary assistant. Nagger Agency , has joined as senior literary manager and can be contacted at alicia@martinliterarymanagement.com. She was formerly trade marketing associate at Barefoot Books.

article thumbnail

People Round Up, Early November, 2024

Publishing Trends

June Park has joined as art director, previously she was senior designer at Farrar, Straus and Giroux. Keith Hayes has joined as senior art director, he was previously creative director at Flatiron Books. In Agency News Georgia Bodnar has launched her own agency Noyan Literary. She was previously with UTA.