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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

Having spent 16 years as an agency copywriter/creative director, 13 as a freelancer, and 10 as a copywriting professor, many of my personal experiences turn up in the career of the boomer character, Ted Canby. Freelancers feel the threat less than agency staffers, but it still exists — and, to some extent, it’s justified.

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The 7 Best Marketing Project Management Software To See Top-Tier Success

CoSchedule

percent of investment is wasted because of poor project management. Marketing project management software. table of contents] Marketing Project Management Software Fundamentals What Is Marketing Project Management? Our head of marketing, Nathan Ellering , has been managing marketing projects for 15 years.

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People Round Up, Early April, 2024

Publishing Trends

Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. Alison Martin is named SVP of customer solutions, analytics, projects, and strategy, and Jeanie Wood will report to her. In Agency News… At WME , Eve Attermann has been promoted to partner in the books department.

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People Round-Up, Mid-November 2022

Publishing Trends

Lisa Beech joins Nelson Books as Director of Publicity; previously, she was Associate Director of Publicity at WaterBrook & Multnomah. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction. In agency news… Ann Rose , formerly of Prospect Agency , joins The Tobias Agency as Literary Agent.

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The State of Local SEO Industry Report 2020, Announced

Moz

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. Now is the time for innovative marketing agencies to put in the work researching the best possible solutions for clients for the long haul.

SEO 88
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People Round-Up, Mid November 2023

Publishing Trends

Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. At Independent Publishers Group , Tim McCall , formerly trade sales director at Baker & Taylor Publishing Services , is joining as VP of sales.

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The State of Local SEO Industry Report 2020, Announced

Moz

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. Now is the time for innovative marketing agencies to put in the work researching the best possible solutions for clients for the long haul.

SEO 76