Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

Storytelling 111

Storytelling Pharmaceutical Brand Prose 111

Content Marketing Institute

JANUARY 9, 2018

Visa corporate communications brought the findings to its agency, Click2View, and the parties immediately got to work figuring out how to relay the story of solo women travelers in an engaging way. Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling.

Storytelling 111

Storytelling Script Food Agency 111

Caroline Gibson

NOVEMBER 7, 2022

PM: I started as a creative secretary at Saatchi’s and saw an ad in Campaign one day for The Radio Operators, so wrote a letter in the form of a radio script to Tony Hertz there. He was looking for someone to take their showreel to agencies, so that’s what I did and then I got to sit in sessions. CG: How did your career start?

Creativity 130

Creativity Freelance Copywriting Script Copywriting 130

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. In an environment full of opportunities for businesses, the entrepreneurs who take the lead are those who know how to use the online medium to make creative and appealing content. Storytelling Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Backlinko

OCTOBER 21, 2024

With a background at Siege Media (a top-tier SEO agency), Caroline knows a thing or two about creating content that ranks and converts. Nisha applies information gain through: Extensive research Rigorous testing Visual storytelling Time investment Let’s review her approach. But it ensures the final recipe is foolproof.

SEO 101

SEO Content Finance Concept 101

Freelance Union

MAY 17, 2024

This article is sponsored by Creative Expressions. Grants for creatives can spark both feelings of excitement and confusion. The key to demystifying this process is in the essence of creatives aligning with their purpose and skillset. Click Here to sign up for their free grant writing webinar at the Freelancers Hub on June 4th.

Creativity 105

Creativity Architecture Government Storytelling 105

Quick Sprout

AUGUST 23, 2022

The best web design agencies are Clay and Digital Silk. Having launched several high-profile websites, I’ve worked with countless web design agencies throughout my career. But when you pick a bad website agency, nothing will seem to go right. The Top 5 Best Web Design Agencies. Want to jump straight to the answer?

Agency 102

Agency Portfolio Storytelling Architecture 102

Content Marketing Institute

JANUARY 1, 2019

Scalability and the rise of internal agencies: Let content lead. It’s no secret that there has been a sharp growth in the development of internal agencies. Ad Age just reported 78% of Association of National Advertisers members have developed some level of in-house agency. That’s up from just 58% five years ago.

Agency 106

Agency Electronics Content Storytelling 106

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity). When you’re consistently trying to use your creative brain power, it’s easy to hit a snag and become exhausted.

Creativity 112

Creativity Healthcare Digital Marketing Projects 112

Content Hacker

MAY 11, 2023

Are you a writer, a freelancer, a marketer, or an agency? I know because I was once a writing agency owner. That agency ran on 100% human power, and it took us 7 years to reach 50% profit margins. Today, if I could do it over again, I would scale my agency faster with AI, and I would use a tool like Content at Scale to do it.

Agency 87

Agency Writing Healthcare Content Creation 87

Jane Friedman

SEPTEMBER 4, 2024

Specifically, what is creative intuition for writers? Instead it was the thing that got me in trouble, even with my creative writing. I think that is a good start for a definition of creative intuition, and I highly recommend that book for all writers, but I knew there was more to it. Today’s post is by author KimBoo York.

Writer 136

Writer Creativity Storytelling Concept 136

Jane Friedman

NOVEMBER 22, 2022

Before writing The Big Short , Lewis was already regarded as a world-class storyteller. Creative Artists Agency announced that Michael Lewis has spent the past six months interviewing FTX founder, Sam Bankman-Fried. It was the ultimate setup. Plus, he had the advantage of coming from a career in finance.

Finance 130

Finance Storytelling Copywriting Copywriter 130

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. And, luckily, his writing partner Tom is head of one of the most respected and successful content agencies in the world, Skyword. RogerCParker Click To Tweet.

Content Marketing 108

Content Marketing Storytelling Marketing Content 108

Neil Patel

SEPTEMBER 28, 2020

You likely already know how important creativity is when it comes to digital marketing. Not all agencies are built the same. So, if you’re working with an agency to help you do so, they need to have some actual marketing chops. Make sure that the agency you want to work with offers other services besides analytics.

Agency 134

Agency Digital Marketing Utilities Education 134

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. It seems every technology provider, agency, and consultant promises to help you tell a better story. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. I’ve worked with hundreds of marketing professionals and storytellers over the last 10 years.

Storytelling 111

Storytelling Manufacturing Government Content Creation 111

ContentWriters

DECEMBER 13, 2023

If your website has good traffic but conversion rates are low, a creative copywriter might be able to help close the deal by improving website headlines and call-to-actions (CTAs). It lacks the depth of emotion, creativity, and human experience that a person brings to their work.

Copywriting 111

Copywriting Copywriter Writer Writing 111

Neil Patel

JULY 9, 2021

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. Storytelling increases conversions. Storytelling drives conversions naturally because people begin to care about you and your brand.

Storytelling 145

Storytelling Creative Director Social Media Search Engine Optimization 145

Neil Patel

SEPTEMBER 21, 2020

Column Five describes itself as a creative content agency. They’re primarily focused on the visual side of content marketing — storytelling, design, data visualization, interactive motion graphics, even exhibition design. In 2014, entrepreneur and marketing guru Eric Siu bought a failing SEO agency — Single Grain — for $2.

Content Marketing 134

Content Marketing Marketing Content Banking 134

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action. Fixing a broken content team.

Content Creation 111

Content Creation Content Creator Content Editorial 111

Neil Patel

MARCH 10, 2021

With this creative ad, HP saw a 26 percent increase in revenue from the previous 12-week average. That’s why it’s essential to be intentional with your music choices from the beginning of the creative process. One of the best ways to enhance your message is through storytelling. Enhance Your Message.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Content Marketing Institute

JUNE 15, 2018

The never-ending love of personality quizzes , the usefulness of web apps and calculators , and the cool engagement with 3D videos are options for nearly any e-commerce brand with an appropriately creative marketing approach. Lifestyle storytelling. Interactive content can stand out more and be more memorable than static content.

Content Marketing 111

Content Marketing Retail Marketing Storytelling 111

Jane Friedman

JANUARY 24, 2023

Work with the people who work with manuscripts Interning with a literary agency can be another way to hone your skills in action. Reading endless submissions off the slush pile (your likely entry point at an agency) and learning what agents do and don’t respond to as effective and marketable work is invaluable training ground.

Editorial 120

Editorial Storytelling Electronics Agency 120

Content Marketing Institute

JANUARY 16, 2018

Get Inspired: 75 (More) Examples to Spark Your Content Marketing Creativity. It might also be beneficial to hire a consultant or content marketing agency. Place higher value on creative output. In other words, they care about things like powerful storytelling, great writing, strong design, and quality video.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Neil Patel

OCTOBER 14, 2020

Storytelling/Sneak peeks/Behind-the-scenes videos: For some platforms, like Instagram, video content that tells a story, gives viewers a preview of new products, or shows them how things were created or who the workers are can generate great ROI. Check it out here: Experiment With Your Promoted Videos.

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Fat Joe

JULY 28, 2023

Whether you run a traditional marketing agency, or an SEO agency looking to expand your offerings, video and design are essential components of a successful marketing strategy. Even if you put together a great small team, these creative processes often involve numerous post-production revisions.

Agency 52

Agency SEO Script Brand Awareness 52

Content Marketing Institute

SEPTEMBER 6, 2018

Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees). Finalist: Agency of the Year <100 employees). HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. In all, 92 winners were selected from a field of more than 1,100 submissions.

Content Marketing 104

Content Marketing Editorial Healthcare Entertainment 104

Neil Patel

APRIL 28, 2021

Alternatively, work with an agency that can complete the task for you. However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Use Storytelling. I’ve already mentioned the value of consumer trust, and there’s an easy way to build on it: with storytelling.

Ads 81

Ads Creative Director Storytelling Advertising 81

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give reality a little creative license. Artificial intelligence in many forms. Automate content customization.

Brand 111

Brand Content Storytelling Editorial Team 111

Publishing Trends

APRIL 8, 2024

At Storytel , board chair Hans-Holger Albrecht will not run for reelection at the company’s annual meeting in May. In Agency News… At WME , Eve Attermann has been promoted to partner in the books department. At Storm Literary Agency , Sheila Fernley has joined as an associate agent. At RB Media , Michael Paull joins as CEO.

Art Director 81

Art Director Editorial Agency Creative Director 81

Verblio

DECEMBER 16, 2022

Leading a content team at an agency definitely qualifies as a difficult job. So take a look at how these four stellar content leaders handle things at their agencies. The day to day life of an agency content leader. The life of an agency marketer is varied. What’s the goal of this content your agency is hired to build?

Agency 52

Agency Marketing Content Copy 52

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. news agency, The Press Association, as it develops RADAR or Reporters and Data and Robots to focus on local news content creation. And what does this technology cost?

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

AUGUST 7, 2018

Yet, to be truly creative – and offer something different and worthwhile – we need to deliberately do activities that make the greatest difference. Does your brain spontaneously combust creativity? Is my point of view unique so I don’t sound like every other agency (or company)? tamadear #CMWorld Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

APRIL 6, 2018

Storytelling is often done in silos at the business unit or market level. PR-friendly stunts have long been award winners at creative and marketing shows such as Cannes Lions and Effies. Next, you need to create naming logic across your portfolio to drive understanding and clarity. Portfolio thread. matzucker Click To Tweet .

Content Marketing 112

Content Marketing Marketing Portfolio Content 112

Content Writing

DECEMBER 20, 2022

Copywriting is not about storytelling or presenting descriptions in any form. Perhaps it is the most succinct form of creative writing that requires specific writing style. As mentioned, content writing is all about storytelling, so it requires detailed writing. Short Message Services(SMS). Cost-per-mills (CPM ads).

Copywriting 94

Copywriting Copywriter Electronics Writing 94

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. Case in point: Getty Images’ Amanda Foundation Collection. .

Content Marketing 111

Content Marketing Marketing Content Medical 111

Content Marketing Institute

FEBRUARY 14, 2018

Storytelling through content marketing and audience personas. “We Content driven by performance metrics and creativity. While her team focuses on creating the most effective content driven by performance metrics , as a team leader and content evangelist, Hursh says she and her team make sure to leave room for creativity.

Social Media 110

Social Media Content Creativity Content Marketing 110

Freelance Writing Jobs

JANUARY 23, 2024

You can also leverage your solid writing skills and get creative with your introduction. Tell an engaging story Storytelling makes your PR writing more impactful in capturing attention and achieving your desired results. Statistics show that 72% of PR pros believe storytelling will be their most essential skill in the future.

Writing 89

Writing Food Storytelling Freelance 89