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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

According to a survey by Neil Patel of agency NP Digital, over 60% of text content is now being created purely through AI. In other words, AI now plays a significant role in the creation of over 85% of all new content being written for digital media. This year, the stakes have never been higher.

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Where To Find An Advertising Internship In London

Caroline Gibson

It involved regularly checking ad agency websites and LinkedIn to see which agencies offered internships and when they started. This was a slightly frustrating process as a) not many London ad agencies run them these days and b) there’s no one place to find a handy list – until now, that is. When to apply? What’s the deal?

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What Is Generative AI and How Does It Work?

Backlinko

The European Union Agency for Cybersecurity defines this as: All techniques aimed at talking a target into revealing specific information or performing a specific action for illegitimate reasons. Because generative models create content that emulates existing visual, audio, and textual patterns, they have the power to mislead.

IT 111
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What Does Creativity Mean To You: The IPA Director

Caroline Gibson

Media opportunities have multiplied at the rate of knots, bringing the need for different creative skills to communicate with people effectively. There’s still a lot of excellent work by agencies, but the high volumes of work seen online detract from that. PM: We try very hard.

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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

Having spent 16 years as an agency copywriter/creative director, 13 as a freelancer, and 10 as a copywriting professor, many of my personal experiences turn up in the career of the boomer character, Ted Canby. Ted’s formative years take place during the Creative Revolution, and he is fixated on traditional, non-digital media.

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6 Time-Saving Apps and Tools Marketers Obsess Over

Content Marketing Institute

Sarah Mitchell, director of content strategy, Lush Digital Media.@Apple Trevor Young, founding partner and principal consultant, Zoetic Agency.@LumenFive I refuse to have mail on my phone because I never get a break from work. Apple messages allow people close to me to get me in real time, says @SarahMitchellOz.

Marketing 111
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GENERATIVE AI FOR CONTENT CREATION: TEXT, IMAGES, AND MORE

Uni Square Concepts

Today’s generation uses digital media, and everyone expects content to be more interactive. Because of the introduction of generative AI, the level of content creation has reached a top level. Generative AI focuses on creating content more effectively and proficiently.