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How to Stop Acting Like a Marketer and Start Acting Like a Publisher

Content Marketing Institute

Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do. You may still want to hire an agency for help with certain things – analytics, for example.

Publisher 111
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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write. And content creators can use a licensing agency to monetize the content they develop. soloportfolio Click To Tweet.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Video converts more users. EyeviewDigital Click To Tweet.

Website 112
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6 Time-Saving Apps and Tools Marketers Obsess Over

Content Marketing Institute

Trevor Young, founding partner and principal consultant, Zoetic Agency.@LumenFive Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Micro videos help bring blog articles to life in social channels and for that reason Lumen5 is a welcome addition to my content creation kit.

Marketing 111
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How Tom’s of Maine Found Success in Micro-Influencer Marketing

Content Marketing Institute

Our agency team came up with the idea of creating what we call a Goodness Circle. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. It’s a year-round program with a dozen bloggers; we contract them to write a certain number of posts about our brand each year.

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19 Favorite Tools for Content Promotion in 2018

Content Marketing Institute

Hootsuite Enterprise subscribers can pay for access to Amplify; it’s designed for bigger agencies so it won’t come cheap, but pricing is decided on a case-by-case basis. 29 for a personal account; $299 for an agency account. 99 for individual accounts, up to $999 per month for agencies. How much does it cost? SEO and outreach.

Promotion 111
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A Step-by-Step Guide to Audience Development

Content Marketing Institute

Consider how the team treated a series devoted to virtual reality. When taking on a new topic, such as the future of virtual reality , the editorial team designed a serial approach. HANDPICKED RELATED CONTENT: 9 Website Optimization Mistakes Even Smart Agencies Make. Primary stories. LukeKintigh Click To Tweet.

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