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How to Stop Acting Like a Marketer and Start Acting Like a Publisher

Content Marketing Institute

Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do. Today, the iQ team follows a push-pull distribution model. The evolution of iQ by Intel.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. Users who engaged with video were more likely to sign up for the site’s platform hosting plan than those who didn’t watch. Video converts more users. EyeviewDigital Click To Tweet.

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How Tom’s of Maine Found Success in Micro-Influencer Marketing

Content Marketing Institute

These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands. They’re genuine fans who engage with the brand. Our agency team came up with the idea of creating what we call a Goodness Circle. soloportfolio Click To Tweet.

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

To figure out how to build a longer relationship with the customer, the iQ team defined what it calls a “customer ladder” – the steps someone takes to progress from first timer to engaged subscriber. The most important KPI for the team is the number of email subscriptions – a sign that someone finds the iQ content valuable.

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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write. And content creators can use a licensing agency to monetize the content they develop. soloportfolio Click To Tweet.

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Content Creation Robots Are Here [Examples]

Content Marketing Institute

Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients. news agency, The Press Association, as it develops RADAR or Reporters and Data and Robots to focus on local news content creation. Cost of content creation.

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It shopcosabella replaced its digital agency w/ an AI platform & more than tripled its ROI. “I The personalized emails are “boosting fan engagement and season ticket renewals,” Paul says. Image source.

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