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How to Stop Acting Like a Marketer and Start Acting Like a Publisher

Content Marketing Institute

If Intel’s digital magazine iQ could speak, that’s what it would say. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do. Insource your content.

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6 Time-Saving Apps and Tools Marketers Obsess Over

Content Marketing Institute

Trevor Young, founding partner and principal consultant, Zoetic Agency.@LumenFive Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Sign up to receive your free subscription to our print magazine every quarter. productivity Click To Tweet.

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How Tom’s of Maine Found Success in Micro-Influencer Marketing

Content Marketing Institute

Our agency team came up with the idea of creating what we call a Goodness Circle. This article originally appeared in the November issue of CCO magazine. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Subscribe for your free print copy today.

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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write. And content creators can use a licensing agency to monetize the content they develop. soloportfolio Click To Tweet.

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

Consider how the team treated a series devoted to virtual reality. When taking on a new topic, such as the future of virtual reality , the editorial team designed a serial approach. HANDPICKED RELATED CONTENT: 9 Website Optimization Mistakes Even Smart Agencies Make. Primary stories. LukeKintigh Click To Tweet.

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

. $50,000: Invest in print, in terms of taking blog articles and producing a quarterly magazine. Take blog articles and produce a quarterly print magazine, advises @markiemasters. 1,000: Book a retreat for my team, where we’d focus on creating some great new content without the interruption of being in the office.

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37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

Check Out Agency Job Postings. Per Jon: One of the best potential clients is agencies because they usually have an ongoing need for writers. So how can you get work from agencies? The other way is to keep checking their “career” page: The Content Marketing Institute maintains a detailed database of agencies.

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