How to Stop Acting Like a Marketer and Start Acting Like a Publisher
Content Marketing Institute
JANUARY 18, 2018
If Intel’s digital magazine iQ could speak, that’s what it would say. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do. Insource your content.
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