Agency Editorial Team Projects 
Content Marketing Institute
JANUARY 10, 2018
Now that you have an automated process for hiring quality content creators on your team, your search for short-term or per-project content team members can be shortened too. It’s a problem many content marketing teams have – finding freelance or contract writers who can write well and whose fees fit within the available budget.
Content Marketing Institute
DECEMBER 11, 2017
I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write.
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Content Marketing Institute
MARCH 22, 2018
When taking on a new topic, such as the future of virtual reality , the editorial team designed a serial approach. Some serial projects included as many as 10 primary stories. HANDPICKED RELATED CONTENT: 9 Website Optimization Mistakes Even Smart Agencies Make. Primary stories. LukeKintigh Click To Tweet.
Neil Patel
OCTOBER 13, 2020
If you need help with paid ads , for example, you can hire an agency to handle the design, implementation, and testing. While it can be nice to think of outsourcing a project that you don’t want to do, this is often a mistake. Simple projects like data entry, calculations, and formatting can be handled by others.
Content Marketing Institute
OCTOBER 8, 2018
As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. If it doesn’t have internal capabilities, it hires an agency to make and deliver it. You can only accurately answer this question if you know what the purpose of the video project is. Image source.
Publishing Trends
AUGUST 1, 2023
At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Ali Lake has joined O’Connor Literary Agency as associate agent.
Content Marketing Institute
OCTOBER 30, 2018
If you’re a marketing agency, your idea list might look a little like this: Content marketing to get leads. If you’re doing a search for DIY shelving, the site behind the image is now more likely to be a site related to DIY projects. Look to your buyer personas for assistance. What type of content are they looking for?
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