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How to Stop Acting Like a Marketer and Start Acting Like a Publisher

Content Marketing Institute

How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one.

Publisher 111
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19 Favorite Tools for Content Promotion in 2018

Content Marketing Institute

Editor’s note: You may have missed the original post when we published it a couple years ago. Hootsuite Enterprise subscribers can pay for access to Amplify; it’s designed for bigger agencies so it won’t come cheap, but pricing is decided on a case-by-case basis. Best of all, you’re free to repost content originally published.

Promotion 111
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A Step-by-Step Guide to Audience Development

Content Marketing Institute

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.

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People Round-Up, Mid-July 2023

Publishing Trends

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. She was previously senior publicist at Blackstone Publishing.

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How to Know If Your Content Impacts Brand Awareness [Tools]

Content Marketing Institute

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. That’s because publishers tend to favor infographics that keep branding to a bare minimum – usually a logo hidden right at the bottom of the content.

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Content Creation Robots Are Here [Examples]

Content Marketing Institute

Though Narrative Science doesn’t publish pricing for Quill, I looked at Quora where one person reported a tier pricing system and shared numbers that were in the ballpark of what a few people in the industry confirmed to me. Publish your half-robot/half-human-created story (yes, straight from the app). Cost of content creation.

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11 Content Curation and Collaboration Tools to Save You Time

Content Marketing Institute

Zoho is a full-scale social-sharing platform akin to Buffer or CoSchedule on agency-enabling steroids. A collaboration tool like @zohosocial allows you & your team to make decisions faster. Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process.