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People Round-Up, Mid-July 2023

Publishing Trends

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. She was previously senior publicist at Blackstone Publishing.

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How to Stop Acting Like a Marketer and Start Acting Like a Publisher

Content Marketing Institute

How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one.

Publisher 111
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How to Contribute and Publish Guest Posts on Forbes (Updated)

Content Powered

The way I see it, there are six different ways you can get your content published on Forbes, with a link or unlinked mention that can help your website and business. You can ask them to cover you, pitch them an idea, or even offer to provide them with a fully-written, Forbes-quality blog post for them to publish.

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How to Create an Editorial Calendar That Drives Results

Contently

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Knowing their moves is one thing; outsmarting them is where the real game begins.

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19 Favorite Tools for Content Promotion in 2018

Content Marketing Institute

Editor’s note: You may have missed the original post when we published it a couple years ago. Hootsuite Enterprise subscribers can pay for access to Amplify; it’s designed for bigger agencies so it won’t come cheap, but pricing is decided on a case-by-case basis. Best of all, you’re free to repost content originally published.

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.

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Where To Find A Legal Content Writer

BKA Content

Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. Plagiarism: What is the writer’s/agency’s stance on plagiarism? Contact us today to speak with a member of our team.