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How to Stop Acting Like a Marketer and Start Acting Like a Publisher

Content Marketing Institute

How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Insource your content.

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How Tom’s of Maine Found Success in Micro-Influencer Marketing

Content Marketing Institute

Our agency team came up with the idea of creating what we call a Goodness Circle. For example, they may be first to hear about a sale at Target or first to share articles from our blog that give tips on living a more sustainable lifestyle. Beyond that, we strive to provide the community with content that is valuable to them.

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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write. And content creators can use a licensing agency to monetize the content they develop.

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

Once an iQ reader is in the email database and reads iQ content, the team triggers lower-funnel actions and tactics based on the signals derived from the data. Tools like Salesforce or even programmatic media buys are leveraged to micro-target iQ readers for specific calls to action more aligned to a sales goal. Primary stories.

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People Round-Up, Mid-July 2023

Publishing Trends

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Alexis Lassiter has joined Little Bee as sales manager.

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How 3 Content Brands Tackle Their Toughest Internal Challenges

Content Marketing Institute

What to try: Invest in other teams’ success. For both Capital Ideas and Redshift, some of the best friends come from the sales team. In fact, the Capital Group’s sales force was once its content distribution strategy. Capital Group’s sales force was part of its distribution strategy. They delivered the #content.

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The 5 New Rules of Video Marketing Success

Content Marketing Institute

As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. If it doesn’t have internal capabilities, it hires an agency to make and deliver it. Increase the quality of leads passed to sales. You post the different versions on your sales page. Image source.

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