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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

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How to Stop Acting Like a Marketer and Start Acting Like a Publisher

Content Marketing Institute

Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do. You may still want to hire an agency for help with certain things – analytics, for example.

Publisher 111
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A Step-by-Step Guide to Audience Development

Content Marketing Institute

This is a particularly valuable group to Intel because they care deeply about the topics iQ shares and can help steer the program’s editorial strategy. Consider how the team treated a series devoted to virtual reality. When taking on a new topic, such as the future of virtual reality , the editorial team designed a serial approach.

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How to Create an Editorial Calendar That Drives Results

Contently

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Video converts more users. EyeviewDigital Click To Tweet.

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6 Time-Saving Apps and Tools Marketers Obsess Over

Content Marketing Institute

Trevor Young, founding partner and principal consultant, Zoetic Agency.@LumenFive Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Micro videos help bring blog articles to life in social channels and for that reason Lumen5 is a welcome addition to my content creation kit.

Marketing 111
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How Tom’s of Maine Found Success in Micro-Influencer Marketing

Content Marketing Institute

Our agency team came up with the idea of creating what we call a Goodness Circle. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. It’s a year-round program with a dozen bloggers; we contract them to write a certain number of posts about our brand each year.