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How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

Content Marketing Institute

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees). Finalist: Agency of the Year <100 employees).

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How to Train a Journalist in Content Marketing

Content Marketing Institute

All the evidence says you’ve got yourself a hard-working individual used to delivering high-quality editorial on tight deadlines. I know because, as a managing editor for a content agency, I’ve employed and then unemployed several members of my old profession. If you’re an agency, this could be different for every client.

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How to Make Your Content More Readable

Content Marketing Institute

It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach. That’s one reason Reader’s Digest and Time magazine are successful. Federal agencies must now use “plain language” to communicate more clearly with citizens. Click To Tweet.

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How to Stop Acting Like a Marketer and Start Acting Like a Publisher

Content Marketing Institute

If Intel’s digital magazine iQ could speak, that’s what it would say. Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do. You may still want to hire an agency for help with certain things – analytics, for example. Check out what technology is making possible!”.

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People Round-Up, Mid-January 2023

Publishing Trends

Kevin McLain , formerly Editorial VP at Avalon Travel , joins Timber Press as Editorial Director. In agency news… Kristina Sutton Lennon , founder of Focused Artists , joins Context Literary Agency as Director of Media Rights, Translation Rights Agent, and Junior Agent. She was previously Head of Content at Realm.

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Writer and Editor in The Woodlands, Texas — Women of the Boardroom

Melanie Saxton

We partner with more than 80 agencies and assist 65,000 people a month countywide with the help of over 700 volunteers who go to our calendar and sign up to sort, package, and distribute food. I would love to work on your books , web content, blogs , white papers , and editorial for magazines and journals.

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People Round-Up, Early November 2022

Publishing Trends

Bold Type Books eliminated the role of Editorial Director Hillary Brenhouse due to “changes in the partnership between the Type Media Center and Hachette.” Accordingly, editorial functions for Bold Type are moving into Public Affairs and books will be acquired for the Bold Type list by Public Affairs editors.