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How to Choose The Right Content Marketing Agency

Neil Patel

If you have the right content marketing agency, growth is easier. 9 Characteristics That Make a Great Content Marketing Agency. lists more than 13,873 content marketing agencies on its website. New agencies are added every day. How do you know that the agency you choose is a good fit?

Agency 145
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Like It or Not, Publishers Are Licensing Books for AI Training—And Using AI Themselves

Jane Friedman

AI-generated image using prompt “book publishing executives receiving lots of money from a technology company.” This week, the Copyright Clearance Center (CCC) announced the ability for publishers and other rights holders to include AI training rights as part of licensing arrangements. What is the CCC?

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Why Do Publishers Close Imprints?

Jane Friedman

Harlequin Teen (started in 2009) was relaunched as Inkyard in 2019, publishing both YA and middle-grade fiction. It’s only logical: Publishing is a business, and if the imprint doesn’t earn its keep, there’s only so long it can continue. Publicist Kathleen Schmidt , who has had a long career in traditional publishing, agrees. “If

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How to Stop Acting Like a Marketer and Start Acting Like a Publisher

Content Marketing Institute

How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Insource your content.

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People Round-Up, Mid-November 2022

Publishing Trends

At Penguin Young Readers , Ken Wright , President and Publisher of the Viking , Philomel , and Flamingo Publishing Group , will retire at the end of January 2023. Dan Reynolds , SVP and Publisher of Workman Publishing , will retire at the end of the year. At Wonderwell , Eva Avery joins as Editorial Director.

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People Round-Up, Early June 2023

Publishing Trends

Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. He previously held senior sales positions at Editorial Unilit , Grupo Nelson , and Harper Christian. At Spiegel & Grau , Jess Bonet has joined as marketing director, reporting to publishing director Nicole Dewey.

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People Round-Up, Mid-December 2022

Publishing Trends

Jesse Myers has been named President and CEO of Baker Publishing , effective May 1, 2023, and is the first person outside the Baker family to hold the position. Myers is currently Publisher of Lexham Press and Director of Original Content for Faithlife , makers of Logos Bible Software. At the Association of American Publishers , J.