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People Round-Up, Mid-November 2022

Publishing Trends

Victor Galloway joins as Senior Recruiter, Human Resources. At Wonderwell , Eva Avery joins as Editorial Director. In agency news… Ann Rose , formerly of Prospect Agency , joins The Tobias Agency as Literary Agent. Michael Petranek becomes Editorial Director at Scholastic, AFK , and Graphix Media.

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How Tom’s of Maine Found Success in Micro-Influencer Marketing

Content Marketing Institute

Our agency team came up with the idea of creating what we call a Goodness Circle. We recruited our members via our social media channels and email campaigns – our first members were all Facebook fans. Burns: We’ve worked to recruit community members who have a genuine interest in the products we offer.

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What’s Your Answer? 25 Questions from Content Marketing Experts

Content Marketing Institute

Is my point of view unique so I don’t sound like every other agency (or company)? Drew McLellan , CEO, Agency Management Institute. What are the editorial and commercial benefits of creating interactive content? Do we have a unique point of view? drewmclellan #CMWorld Click To Tweet. thesearchguru #CMWorld Click To Tweet.

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently

Contently recently helped a staffing agency put together a white paper on the current talent landscape. That’s exactly the type of insight the agency’s audience of employers needs to help fill roles. Plus, the white paper positioned the staffing agency as a go-to expert on talent recruitment.

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Verblio: Your SEO Content Partner for Better Rankings in 90 Days

Verblio

Weve created 300 pieces of attorney-reviewed content per month for an SEO agency serving lawyers. Our ability to recruit and curate writers for you, then coach talent to adhere to your unique style, ensures that only writers and editors familiar with your industry touch your content. Looking for lawyers to write for your law firm?

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Personal vs. Corporate Branding: Is It Me or We?

Content Marketing Institute

Nurturing employees’ personal brands also is an attractive selling component in the recruiting component as it indicates the company cares about developing the people who work for it. Share your editorial calendar with employees so they can know what you’re writing about and when. Tell the stories they think should be told.

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

Mariya Bentz , MBM Agency. Is my point of view unique so I don’t sound like every other agency (or company)? Drew McLellan , CEO, Agency Management Institute. What are the editorial and commercial benefits of creating interactive content? Build brand awareness by personalizing your brand with #content, says @MariyaBentz.