Publishing Trends

JUNE 14, 2023

Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. He previously held senior sales positions at Editorial Unilit , Grupo Nelson , and Harper Christian. VP, field sales & account marketing Karen Torres will be leaving Hachette Book Group on July 14.

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Art Director Creative Director Editorial Agency 81

Publishing Trends

NOVEMBER 17, 2022

He has most recently worked as Sales and Marketing Director at Northwestern University Press. At Wonderwell , Eva Avery joins as Editorial Director. In agency news… Ann Rose , formerly of Prospect Agency , joins The Tobias Agency as Literary Agent. She was previously Editor at Chronicle Prism. PROMOTIONS.

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Art Director Warehousing Editorial Recruitment 94

Publishing Trends

MARCH 5, 2024

In addition Robin Desser has been named Editorial Advisor, Carly Gorga is Chief Marketing Officer and Andrea Bachofen has the role of COO. At Bloomsbury Continuum , editorial director Robin Baird-Smith left the company after 24 years at the end of February. Sam Priddy will serve as publisher.

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Publishing Trends

APRIL 8, 2024

Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list. She was previously at Ecco.

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Art Director Editorial Agency Creative Director 81

Backlinko

APRIL 17, 2024

Just think about it: What if your website is getting 100,000 organic search visits per month, yet you’re not generating any sales? Check out Semrush’s Agency Partners platform. After fixing the website’s technical issues, the agency managed to scale their client’s organic search traffic from 4M to 5M visits year-over-year.

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SEO Agency Collaboration Content Creation 117

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees). Finalist: Agency of the Year <100 employees).

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Content Marketing Editorial Healthcare Entertainment 105

Publishing Trends

OCTOBER 4, 2023

At Penguin Random House , Andy Hughes , senior VP and director of production and design at Knopf Doubleday Publishing Group , and Altie Karper , managing editor for Pantheon and Schocken and editorial director of Schocken will retire in December. Cameron Moore will be joining Candlewick Press as a sales assistant.

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Editorial Finance Agency Storytelling 80

Jane Friedman

DECEMBER 12, 2023

The most straightforward explanation for imprint closures: lack of sufficient sales. While there isn’t a specific frontlist sales number associated with being a profitable backlist title, publishers often know, based on similar books, which ones have the ability to sell steadily over time. Discoverability is a major issue there.”

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Publishing Publisher Publishing Art Director 140

Quick Sprout

JULY 26, 2022

Each service is segmented by category, so you can find the digital marketing agency that best fits your needs. Ignite Visibility – Best All-Around Digital Marketing Agency. Ignite Visibility is a full-service digital marketing agency. Pearl Lemon is a UK-based SEO service agency. Visit Ignite Visibility.

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Digital Marketing Marketing Agency Search Engine Optimization 144

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.

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Editorial Editorial Team Collaboration Content Creation 52

Content Marketing Institute

JANUARY 18, 2018

How do we evolve from seeing content as sales collateral to acting like publishers? Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do. You may still want to hire an agency for help with certain things – analytics, for example. We hear about it all the time. Click To Tweet.

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Publishing Publisher Publishing Editorial Team 111

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. They delivered the #content.

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Brand Contractor Editorial Content 111

Publishing Trends

FEBRUARY 20, 2024

PEOPLE Colin Shields , VP and executive director of global and international sales, is leaving Simon Schuster. Rebecca Rocillo has joined as editorial assistant for McClelland & Stewart. Priti Sharma has joined Chronicle Books as sales assistant for mass market. Melody Tacit has been promoted to academic sales manager.

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Editorial Agency Publishing Publisher 84

Publishing Trends

DECEMBER 19, 2023

At Random House Children’s , Julie Black has been named senior VP of sales strategic planning at Penguin Random House. Kristin Rasmussen , formerly co-executive director at CALIBA , has joined Scholastic as district sales manager. Gary Thompson has joined as editorial director for Square Enix Manga & Books.

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Editorial Agency Publishing Publisher 84

Intergrowth

MARCH 30, 2023

Not using data to build your content marketing strategy: Many companies build their editorial calendar by “brainstorming” blog topic ideas that they think would be a good fit for their blog. They add these ideas to their editorial calendar for the upcoming year and start publishing content. We call this the “see what sticks” method.

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Content Marketing Editorial Marketing Content 104

Publishing Trends

OCTOBER 17, 2023

Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls. She was formerly editorial assistant at Little, Brown and Company. Masie Cochran , editorial director, has been appointed as interim publisher.

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Editorial Art Director Agency Digital Media 85

Publishing Trends

JANUARY 8, 2024

Janice Audet , formerly executive editor at Basic Books of Hachette Book Group , has joined The MIT Press as editorial director. At Blackstone Publishing , Mike Heuer has joined as national sales manager. At Macmillan Publishers , Susannah Noel has joined as production editor for managing editorial.

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Art Director Creative Director Editorial Agency 81

Content Marketing Institute

AUGUST 7, 2018

How does marketing without talking about or promoting our product/service help us create leads and sales? How do we measure content’s influence on sales and revenue? How do we measure content’s influence on sales and revenue? Is my point of view unique so I don’t sound like every other agency (or company)?

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Content Marketing Marketing Content Editorial 111

Publishing Trends

NOVEMBER 2, 2022

At Penguin Random House , David Phethean , VP, Mass Merchandise, National Accounts and Distributor Sales, will retire at the end of the year. Bold Type Books eliminated the role of Editorial Director Hillary Brenhouse due to “changes in the partnership between the Type Media Center and Hachette.” At Scholastic , Richard Gonzalez, Jr.

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Art Director Portfolio Editorial Agency 75

Publishing Trends

NOVEMBER 4, 2024

Katherine Nintzel will join as VP, editorial director of Atria Books on November 11th. She was previously with the William Morrow Group for the past 20 years, most recently as VP, editorial director, fiction for Mariner Books. Kimi Loughlin joins as regional indie sales manager: New England. She was previously with UTA.

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Art Director Editorial Creative Director Digital Marketing 75

Publishing Trends

AUGUST 24, 2023

Jim Milliot , who has been editorial director of Publishers Weekly since 2014, will be retiring at the end of the year. Jonathan Segura has been named editorial director. Hayley Steed will move over to Janklow & Nesbit UK as a literary agent after seven years at Madeleine Milburn Literary Agency.

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Editorial Creative Director Agency Copy Editor 75

Publishing Trends

OCTOBER 6, 2022

Jazz Key joins Macmillan as Associate Sales Manager, Special Markets, and Lauren McNamara joins as Coordinator, Custom Sales. Gregory Brandenburgh joins Mango Publishing ’s international rights and sales team. Diane Landolf has announced a new children’s editorial business, Diane Landolf Editorial. PROMOTIONS.

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Editorial Portfolio Art Director Hospitality 66

Publishing Trends

NOVEMBER 6, 2023

At Scholastic , Annie Krege , formerly marketing intern at Astra Books for Young Readers has joined as trade sales assistant. At Sourcebooks , Jenne Abramowitz has joined as editorial director for Jabberwocky , Young Readers , and Fire Children’s Imprint. She previously was the editorial director at Scholastic. At William B.

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Art Director Editorial Agency Publishing 81

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Alexis Lassiter has joined Little Bee as sales manager.

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Agency Editorial Editorial Team Copy Editor 75

Publishing Trends

NOVEMBER 18, 2024

Sarah Yamshita has joined Beach Lane Books as editorial assistant; she was previously project editor at Oxford University Press. She was previously associate editorial director at Thames & Hudson. In Agency News Howland Literary has Rebecca Angus join as agent. She was formerly associate publicist at Bloomsbury.

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Editorial Entertainment Publishing Publisher 75

Intergrowth

SEPTEMBER 12, 2022

Build a well-constructed editorial calendar. Sales content. If you can’t produce enough on your own, it might be time to hire a content marketing agency like Intergrowth to handle it for you. An Editorial Calendar. An editorial calendar is one of the most important components of a strong content plan. Infographics.

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Editorial Content Content Creation Construction 52

Content Marketing Institute

SEPTEMBER 26, 2018

Among the benefits – shorter sales cycle (no. How does marketing without talking about or promoting our product/service help us create leads and sales? That calculus varies based on your product sale point, obviously, but the base principle is still the same. How do we measure content’s influence on sales and revenue?

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Content Marketing Marketing Content Content Creator 111

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

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Editorial Team Editorial Content Content Creator 109

Publishing Trends

APRIL 6, 2023

She was formerly Editorial Director of Oprah’s Book Club and Books Editor for O Magazine. Adam Philips , previously Director of Marketing at Dynamite Entertainment , joins AWA Studios as Director of Sales and Trade Marketing. April Roberts joins Chronicle as Associate Publicist, and Jonah Thedorff joins as Sales Coordinator.

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Art Director Entertainment Agency Finance 80

Content Marketing Institute

APRIL 17, 2018

This inconsistent brand experience is more common as an organization grows and is often exacerbated as external entities such as freelancers and agencies get thrown into the brand’s content creation mix. HANDPICKED RELATED CONTENT: Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan.

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Brand Content Creator Electronics Editorial 112

Content Marketing Institute

MARCH 22, 2018

This is a particularly valuable group to Intel because they care deeply about the topics iQ shares and can help steer the program’s editorial strategy. Tools like Salesforce or even programmatic media buys are leveraged to micro-target iQ readers for specific calls to action more aligned to a sales goal. Match tools to touchpoints.

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Audience Editorial Team Editorial Social Media 111

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. What is an Editorial Content Strategy? Having the research to back up an editorial content strategy is a solid way to move forward. Why Do I Need an Editorial Content Strategy? This takes strategy. No pressure.

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Editorial IT Brand Awareness Content 52

Publishing Trends

NOVEMBER 20, 2023

At Frankfurter Buchmesse , Christian Ebert will join as director of strategic marketing and sales, as of Jan 1st, 2024. At HarperCollins , Frank Albanese , SVP, market insight & sales operations will be leaving after 30 years with the company. Megan Pagano , director of sales analysis will report to Hanas.

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Art Director Editorial Recruitment Architecture 85

Publishing Trends

MARCH 19, 2024

Shea Dunlop has joined as sales assistant. At Open Road Integrated Media , Hazel De Leon has joined as marketing coordinator for sales channels. She was previously managing editorial assistant at Abrams. In Agency News… At Laura Dail Literary Agency , Jennifer Udden has joined as literary agent.

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Art Director Creative Director Editorial Publishing 85

Publishing Trends

DECEMBER 4, 2023

At Penguin Random House SVP, sales & customer operations John Bohman will retire on December 15 as part of the company’s VSO. Chris Kouzes has joined Cottage Door Press as senior VP of sales. Samantha Slavin has been promoted to manager of diversified sales. Amber Cortes has joined as junior associate for procurement.

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Art Director Agency Publishing Publisher 83

Content Marketing Institute

MARCH 20, 2018

Turn Your Strategy Into a Stellar Editorial Content Plan. Leveraging internal subject matter experts : If your content requires a high level of technical know-how or other specialized expertise, you may want to incentivize your executive management, sales teams, or other fellow employees to contribute content. Click To Tweet.

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Content Creation Content Creator Content Editorial 112

Buffer

JANUARY 15, 2024

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. "  She likes the "Grow and Tell" podcast by the B2B sales, onboarding, and renewals workspace provider Dock.

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Content Freelance Content Marketing Editorial 116