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Persuasive writing is at the core of all good marketingcopy. Price is always a secondary consideration on the Apple website, which is an excellent rule of thumb for all sales copy. Any marketing campaign needs to represent the brand’s voice, and it needs to be an entertaining, valuable read.
I work with small- to mid-sized companies that can’t afford a full-service marketing firm or ad agency but appreciate the value of high quality, persuasivecopy in their marketing materials. Susan Greene is a freelance copywriter in Orlando, Florida. Do you offer copywriting of anything other than websites?
It’s the most important part of your marketingcopy. It gives your customers a persuasive reason to do business with you. If this is the case for your organization, it may be a good idea to get help from an agency. You should be able to plan, implement, and optimize your digital marketing strategy.
AI copywriting involves using artificial intelligence tools to generate compelling marketingcopy. You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. Best for creating product descriptions and landing page copy Copy.ai
The Copywriter’s Handbook : A Step-by-Step Guide to Writing Copy That Sells — By Robert W. Bly Robert Bly’s copywriting handbook helps you turn bland copy into persuasive and meaningful content. He also offers advice on web marketing, e-mail marketing, and multimedia presentations.
But if it isn’t, you might need to look into your marketingcopy. It’s all about mastering copy optimization for digital marketing. In addition, marketingcopy can take various forms, including website content, landing page copy, email campaigns, social media posts, and more.
Copywriters write advertising and marketingcopy, such as websites, brochures, ads, blog posts and more. The words we write (our “copy”) sell products and services, convince people to take an action, or persuade them to think of a company or brand in a certain light. My first job after college was with an advertising agency.
Like Gyubee, aim for differentiators that are relevant to your customers and defendable—aka not easily copied by competitors. Highlight them in these crucial areas: Website and marketingcopy Social media bios and posts Product descriptions and packaging For example, Gyubee highlights its differentiators across various touchpoints.
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