Remove Agency Remove Marketing Copy Remove Persuasion
article thumbnail

Content Writing Vs. Copywriting: What’s the Difference?

Shorthand Content Marketing

Persuasive writing is at the core of all good marketing copy. Price is always a secondary consideration on the Apple website, which is an excellent rule of thumb for all sales copy. Any marketing campaign needs to represent the brand’s voice, and it needs to be an entertaining, valuable read.

article thumbnail

Struggling to Write Copy? There’s a Better (and Affordable) Way

Susan Greene

I work with small- to mid-sized companies that can’t afford a full-service marketing firm or ad agency but appreciate the value of high quality, persuasive copy in their marketing materials. Susan Greene is a freelance copywriter in Orlando, Florida. Do you offer copywriting of anything other than websites?

Copy 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

It’s the most important part of your marketing copy. It gives your customers a persuasive reason to do business with you. If this is the case for your organization, it may be a good idea to get help from an agency. You should be able to plan, implement, and optimize your digital marketing strategy.

article thumbnail

AI Copywriting: Top 4 Tools and Best Ways to Use Them

Backlinko

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. Best for creating product descriptions and landing page copy Copy.ai

article thumbnail

25 Best Books To Help You Learn Copywriting

Express Writers

The Copywriter’s Handbook : A Step-by-Step Guide to Writing Copy That Sells — By Robert W. Bly Robert Bly’s copywriting handbook helps you turn bland copy into persuasive and meaningful content. He also offers advice on web marketing, e-mail marketing, and multimedia presentations.

article thumbnail

From Clicks to Customers: Mastering Copy Optimization for Digital Marketing

Copywriter Collective

But if it isn’t, you might need to look into your marketing copy. It’s all about mastering copy optimization for digital marketing. In addition, marketing copy can take various forms, including website content, landing page copy, email campaigns, social media posts, and more.

article thumbnail

Everything You Want to Know About Becoming a Freelance Copywriter

Susan Greene

Copywriters write advertising and marketing copy, such as websites, brochures, ads, blog posts and more. The words we write (our “copy”) sell products and services, convince people to take an action, or persuade them to think of a company or brand in a certain light. My first job after college was with an advertising agency.