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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. A picture can help somebody to understand what you want them to do, whereas prose requires an abstract to concrete translation that not everybody’s going to be able to do. In 1923, U.K.

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Chief Content Officer: A Year of Insights

Content Marketing Institute

As he argues, “even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose.” But before you think Dan is arguing that journalists are prima donnas to be avoided, he provides advice on how to harness a journalist’s nose for a strong story and knack for compelling and highly readable prose.

Prose 97
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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

Winmo , a database that includes many contacts in the pharmaceutical industry as well as a lot of market research (“I didn’t have the resources to hire someone to do this research. For example, he once worked for a company that provided preclinical research services to pharmaceutical companies. “We