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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

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How to Land White Paper Writing Jobs with Huge Pay

Make a Living Writing

One of the biggest moves a freelance writer can make to earn more is to move into better-paying types of work, like white paper writing jobs. When you go from, say, writing $20 blog posts to writing white papers that can pay $1,500-$10,000, it’s a big leap. How exactly do you get into writing white papers?

Writing 91
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What Are Authoritative Sources & How to Find Them

ContentWriters

Check the publisher: Are they a government agency or a professional institution? Even if a source appears professional at first glance, it may not meet your standards. Here are a few tips: Research the author: See if the writer has expertise on the topic. What are their editorial standards or policies ?

Medical 111
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Jumping On a Trend: How To Curate A Timely Content Marketing Calendar

Contently

You’ll want to start by outlining the cornerstone events or seasonal themes that you can anticipate ahead of time, which you can plan bigger-lift content around (things like white papers with industry research or larger newsletter campaigns).

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The Importance of Technical Writing in Marketing

ContentWriters

Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Technical writers adapt their style, whether a formal white paper or a casual blog, to fit the content.

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What Is a Business White Paper?

ContentWriters

White papers are focused business documents that convey a meaningful idea to their readers with authority. This article will break down everything you need to know about the business white paper — what it is, how to write a quality paper, and where to find examples of great white papers for you to take inspiration from.

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How to Use Formal Tone in Writing

ContentWriters

Here are some examples of where it’s commonly used in content marketing: White Papers. Similar to a blog post but often used for more informational purposes, white papers are the right place to show off your professional, formal writing skills. Case Studies.

Writing 71