ContentWriters

FEBRUARY 21, 2025

Establishes Your Brand as an Authority Pillar content boosts SEO and establishes your brand’s authority by building trust and showcasing expertise. Use a content style guide to keep your team and freelancers on the same page with your brand voice, mission, and messaging.

IT 66

IT Content Architecture Content Creation 66

Caroline Gibson

MARCH 13, 2021

And by someone launching a skincare brand and in need of an 8-page e-commerce site within a month. Pivoting your brand? I’m often contacted by clients who tell me they’ve ‘had their branding done’. But they’ve overlooked one vital step: before you can create a new website, you need a brand strategy. What are your values?

Website 130

Website Freelance Copywriting IT Copywriter 130

Neil Patel

DECEMBER 15, 2020

Information architecture refers to the structural design of a website. This can be helpful if you’re trying to determine how effective your information architecture is and find ways to improve it. Most brands already have access to an assortment of data on their customers, from emails, to purchase data, and device information.

Architecture 142

Architecture Advertising Ads Sales 142

Neil Patel

SEPTEMBER 30, 2021

Using a traditional content management system (CMS) architecture has been the standard for front-end web management. When you use a traditional CMS architecture, your content is stored in a single system or database. ” This is called “ decoupled architecture ” or a “ decoupled CMS.”.

Website 113

Website Content Management System Architecture IT 113

Grammarly

APRIL 18, 2024

To prevent people from creating images that infringe on copyrights and violate intellectual property, DALL-E 3 doesn’t generate images that resemble living public figures or that mimic the style of popular artists and brands. This model is based on a transformer architecture.

IT 115

IT Architecture Text Creativity 115

Grammarly

JUNE 17, 2024

GPT-3’s efficacy stems from its basis in an advanced type of machine learning known as deep learning , which utilizes a specific architecture called the transformer. It reduces the need for manual feature engineering but requires significant human effort in designing network architectures and tuning parameters.

Architecture 105

Architecture Script Education Concept 105

Backlinko

JUNE 25, 2024

This decision will guide your design, website architecture, tools, and technical decisions throughout the creation process. This helps with brand consistency and makes it easier for customers to find you online. Step 5: Plan Your Site Architecture Site architecture outlines how your pages are organized and linked together.

Website 94

Website Architecture Portfolio Keywords 94

Quick Sprout

NOVEMBER 10, 2022

It helps to have a clear site architecture. It may look something like this: The first step toward SEO success is creating a clear website architecture that users and Google crawlers can easily follow. This ensures Google has the most up-to-date view of your site and its architecture. Step 2: Master Google’s Ranking Factors.

SEO 120

SEO Architecture Keywords Search Engine Optimization 120

Neil Patel

OCTOBER 28, 2020

It’s trusted by well-known brands like HP, Hyundai, Ikea, and Suzuki. The software is trusted by 10,000+ companies, including well-known brands like GE, Verizon, Motorola, Wix, Hewlett Packard, and the Salvation Army. The tool is a bit unique in the sense that it’s built for developers but enhances the decision making for end users.

Government 124

Government Architecture Manufacturing Collaboration 124

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

Management 101

Management Electronics Media Architecture 101

Neil Patel

DECEMBER 24, 2020

Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. Imagine that you wanted to search for inspiration for a project, or vacation photo ideas, or architecture, or any number of other ideas. Be On Brand. This is relatively limiting.

SEO 145

SEO Search Engine Optimization Social Media Architecture 145

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms. Kitmondo allows brands to buy and sell used machinery online.

Manufacturing 136

Manufacturing Construction Transportation Pharmaceutical 136

Quick Sprout

JULY 26, 2022

Thought leadership, expertise and industry research delivered weekly, monthly and quarterly, keeping brand on cutting edge. They’re trusted by popular brands like Hilton, Crunch Fitness, Domino’s Pizza, and Wingstop. Vertical Measures works with B2C organizations, B2B brands, and ecommerce websites alike.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

Freelance Union

FEBRUARY 6, 2023

There's also several co-living brands and apart-hotel options  for housing. Housing Airbnb is a popular choice for digital nomads, and Airbnb recently partnered with UNESCO & The Mexico City Government to promote Mexico City as a major digital nomad hub. Read more on that here. You’ll have a wide range to choose from.

Insurance 124

Insurance Architecture Freelance Food 124

Neil Patel

FEBRUARY 19, 2021

Connect with the influencers who best resonate with your brand personality. Overall, there’s definitely a trend toward hiring influencers who embody a specific brand and engage with audiences on a more personal level, so don’t miss out. It’s about shopping with brands that align with their values. What’s less common?

Social Media 144

Social Media Architecture Collaboration Digital Marketing 144

The Hoth

NOVEMBER 25, 2024

Bad website structure frustrates users and can cause them to distance themselves from your brand. This means neglecting your site architecture has the potential to cause crucial SEO content to disappear from the SERPs (search engine results pages). Yet, the importance of site structure stretches beyond your UX.

Website 52

Website SEO Architecture Landing Page 52

Neil Patel

DECEMBER 4, 2020

While an organized site architecture should enable visitors to navigate through your website easily, sometimes it’s better to keep things even simpler. True to their name, a microsite is like a mini-website for your brand’s content. Brands often create these sites for a specific event or campaign. Be careful.

Social Media 141

Social Media Collaboration Architecture Creativity 141

Publishing Trends

DECEMBER 19, 2022

At Audible , James Finn joins as Head of Global Brand and Content Marketing. At Scholastic , Martha Maynard joins as Designer, Licensing, Brands, & Media. Ashley Vargas joins as Junior Designer, Licensing, Brands, and Media. Susan Jurevics moves up to Chief Brand and International Officer at Audible. PROMOTIONS.

Architecture 92

Architecture Agency Editorial Finance 92

Content Marketing Institute

DECEMBER 14, 2018

After spending too many late nights at the office, who among us hasn’t fantasized from time to time about leaving all of our responsibilities behind and heading to some far-off location — perhaps the white-sand beaches of Mexico, the rugged mountains of Switzerland or the stunning traditional architecture of Japan. Connect to brand purpose.

Architecture 107

Architecture Hospitality Banking Content Creator 107

Grammarly

JULY 11, 2024

Understanding large language models The GPT series, including ChatGPT , are built using LLMs that utilize transformer architecture. This architecture significantly improves AI models by enhancing their ability to understand context more effectively and efficiently.

IT 109

IT Architecture Text Finance 109

Grammarly

JANUARY 10, 2025

Social media, in particular, will benefit from AIs ability to produce dynamic, eye-catching video content at scale, helping brands engage their audiences with fewer resources. Physical manufacturing, hardware, and architecture are set to receive a massive boost from AI this year.

Healthcare 103

Healthcare Architecture Manufacturing Finance 103

Jane Friedman

FEBRUARY 28, 2023

Photo by Markus Spiske on Unsplash Today’s post comes from Book Architecture ’s Stuart Horwitz and Madison Utley, the team behind the Independent Editor Podcast. While we allot half an hour for these calls at Book Architecture, the average conversation runs far less than that. A bad website is worse than no website at all.

Architecture 142

Architecture Proofreader Construction Projects 142

Buffer

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Marketing 114

Marketing Social Media Retail Search Engine Optimization 114

Neil Patel

DECEMBER 15, 2020

Quality and performance will both be a direct reflection of your brand and services. Others simply re-brand the hosting services and give clients log-in access to manage the hosting service independently. You’ll have the ability to put your own branding and logos on this dashboard. This includes branded white-label nameservers.

Architecture 144

Architecture Management Banking Website 144

Neil Patel

OCTOBER 27, 2021

What questions does my audience have about my industry, brand, and products/services? For example, if you sell vegan hiking socks, your competitors in search could be lifestyle blogs within your industry and brands who sell the same product. What sites does my audience use to find answers? What are their biggest pain points?

SEO 145

SEO Keywords Architecture Social Media 145

Quick Sprout

DECEMBER 14, 2022

You have to create the layout, set up the site architecture, place calls to action (CTAs), and pick your domain name , just to name a few things. Choosing the right colors impacts how your readers perceive your website and brand. How can you determine which website colors are the best for your brand? Soft Tones.

Website 140

Website Text Portfolio Architecture 140

Neil Patel

FEBRUARY 23, 2021

In this post, we take a deep dive into niche internet communities, where you can find them, and how marketers can use the rise of these sites to boost conversion rates, thought leadership, and brand loyalty. If you want to build your brand and establish yourself as a thought leader, Quora may be able to help. Sign up to Houzz.

Social Media 124

Social Media Digital Marketing Architecture Projects 124

The Hoth

AUGUST 22, 2024

That’s what will show up in the results whenever someone searches for your brand name if Google can’t crawl and index your content (the same goes for other search engines, too). Users and bots alike tend to prefer sites that have ‘flat’ architectures due to how easy they are to navigate.

IT 81

IT SEO Architecture Engineering 81

Neil Patel

FEBRUARY 15, 2021

Another reason website design is essential to your business is that it sets the tone for how your customers perceive your brand. The way your customers regard your brand is crucial because it determines whether they like or trust you enough to do business with you. Web Design Helps You Build Trust With Your Audience.

Sales 137

Sales Website Search Engine Optimization Architecture 137

Verblio

MARCH 21, 2025

Even as you look to scale up, you need to make sure your brand and content quality remains high. That sounds high, but it makes sense in theory: if your brand can consistently appear among the top results of relevant searches, your audience will find youand automatically deem your message as credible.

SEO 52

SEO Content Search Engine Optimization Digital Marketing 52

The Hoth

DECEMBER 19, 2023

If you’ve got a brand-spanking-new website, you’re starting from square one in terms of backlinks. Branded anchors use your brand name as a link. Natural anchors don’t use any keywords or brand names, just natural words in the sentence containing the link. The same is also true for all SEO ranking factors.

IT 98

IT Architecture Keywords SEO 98

Neil Patel

NOVEMBER 30, 2020

Say you’re hosting an event to showcase your brand. Customize your videos, use them to showcase your brand personality, and make them engaging to try to capitalize on this high traffic volume. Using generative media to personalize ads and videos could help you build brand loyalty. Let me give you an example. Michael Hansmeyer.

Media 123

Media Marketing Content Creation Architecture 123

Article Writing

MAY 26, 2022

How Cloud Computing Brands Can Best Leverage Blog Content. Here are some ways how cloud computing brands can best leverage blog content and improve brand positioning. . Having a strong social presence makes your cloud computing brand visible, relatable, and engaging. Not sure where to go with your blog?

Brand 52

Brand Landing Page Blog Blogging 52

Content Marketing Institute

NOVEMBER 8, 2018

Your brand, product, or service. Possible combinations could include your products and services and words like: Brand references. Basecamp, which sells project management software, struggles with user intent except for navigational searches referencing its brand. Free trial. Informational keywords. Best ways to. Alternatives.

Keywords 108

Keywords SEO Landing Page Architecture 108

Backlinko

FEBRUARY 20, 2025

Just make sure you dont strip away elements that are crucial for your users or your brand message. If theres a huge banner, multiple images, or extra code that doesnt add real value, consider removing it or placing it below the fold. This is most impactful for: JavaScript-heavy web apps (e.g.,

Script 93

Script Content Content Management System Text 93

The Hoth

MARCH 27, 2025

On Google, topical authority refers to the amount of credibility and expertise its search algorithm perceives your brand to have on a particular topic (or topics). A logical site architecture is also important, especially if you have a lot of pages you want to rank on search engines. Whats that?

Content Creation 59

Content Creation Keywords SEO Architecture 59

Content Marketing Institute

NOVEMBER 3, 2017

From there, you hope a percentage will evolve into loyal brand evangelists. But, some will provide value by evangelizing your brand and sharing your message with hard-to-reach-consumers who themselves will become customers. This leadership role will manage the data-enriched art and architecture of the subscribed audience.

Audience 111

Audience Content Architecture Persuasion 111