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Why Good Site Architecture Is The Only CRO You Need

Neil Patel

When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. That means that site architecture is the older brother of conversion rate optimization.

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Facts Won’t Cut It: How To Use Point of View Architecture To Create Trust

Content Marketing Institute

Enter the point-of-view architecture for your brand. Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Continue reading →

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. You can also source SMEs on podcasts, as many enjoy discussing their business and brand.

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Less Brand, More Identity: The Zombie Business Cure

Content Marketing Institute

The author of the book The Zombie Business Cure: How to Refocus Your Company’s Identity for More Authentic Communication , Melissa urges businesses to concern themselves less with their brands (how they want to be seen) and more with their identities (who they are). Align your brand with your identity. melissa_egg Click To Tweet.

Brand 102
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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

Website 108
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How Long Does It Take To Create A Website?

Caroline Gibson

And by someone launching a skincare brand and in need of an 8-page e-commerce site within a month. Pivoting your brand? I’m often contacted by clients who tell me they’ve ‘had their branding done’. But they’ve overlooked one vital step: before you can create a new website, you need a brand strategy. What are your values?

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What Data Can You Pull From Cookie Tracking?

Neil Patel

Information architecture refers to the structural design of a website. This can be helpful if you’re trying to determine how effective your information architecture is and find ways to improve it. Most brands already have access to an assortment of data on their customers, from emails, to purchase data, and device information.