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This decision will guide your design, website architecture, tools, and technical decisions throughout the creation process. This helps with brand consistency and makes it easier for customers to find you online. Step 5: Plan Your Site Architecture Site architecture outlines how your pages are organized and linked together.
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Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO.
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