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As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on contentcreation.
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That’s why adding unique content to your programmatic SEO pages is important. But keeping up with contentcreation can be difficult if you publish thousands of pages. Tripadvisor achieves this with user-generated content like reviews and comment sections. Alternatively, you can outsource to an agency or freelancers.
JetBlue takes off with long-formcontent in HumanKinda video ( February 2017 ). The 16-minute HumanKinda video is the airline’s first foray into long-formcontent. It’s one thing to produce content; putting a unique stamp on the tools of contentcreation is taking content marketing to the next level.
Including commonly asked questions in each article is a must, but you should also take things a step further by creating long-formcontent based on single FAQs. If you haven’t already, work on building a rich library of content covering the most important topics and subtopics for your industry/niche.
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