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Why Good Site Architecture Is The Only CRO You Need

Neil Patel

When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. That means that site architecture is the older brother of conversion rate optimization.

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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

This turns your site from an afterthought into an asset that generates leads and sales. “I would honestly just start with what your site architecture is going to look like. ” Site architecture is a navigational map of your website’s structure. And ensuring it’s designed to answer your target audience’s questions.

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

Content for these businesses is what helps drive their brand and sales. As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them.

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Ecommerce Marketing: 11 Strategies to Drive Traffic and Sales

Backlinko

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. Potentially leading to boosted sales. Take goPure, for example.

Sales 108
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Why Expert Copyediting Helps in Every Sector

Melanie Saxton

Creative copywriting, technical copywriting, sales copywriting, content copywriting, and digital copyrighting — all matter in the battle for consumer attention and sales. The following industries need professional assistance in putting together clever and consumer-driven copy, and that’s where I come in.

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What Data Can You Pull From Cookie Tracking?

Neil Patel

If you’re looking to maximize your e-commerce sales , then cookie data can be a valuable way to understand your demographic, how they use your website, and how likely they could become repeat customers. Information architecture refers to the structural design of a website. So, what data can you pull from cookie tracking?

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The Nuts and Bolts of Becoming an Independent Editor

Jane Friedman

Photo by Markus Spiske on Unsplash Today’s post comes from Book Architecture ’s Stuart Horwitz and Madison Utley, the team behind the Independent Editor Podcast. There is a natural order to the sales funnel, in which more referrals are poured into the top than come out the bottom as clients. Learn more. How do I set prices?