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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They were the best of the best, and inspired the work of everyone.

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2 Things to Know About Visual Content Strategy in 2019

Content Marketing Institute

An automated tool can’t be as careful with your images as you and your art director will be. In fact, Buddy told the Content Marketing World audience that creating content must be a requirement for anyone in the content marketing industry. By using Open Graph tags, you can dictate which image gets shared.

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People Round-Up, Mid-December 2022

Publishing Trends

Maya Battle , previously Associate Director of Audience Development and Category Specialist at Random House , joins as Director of Marketing Intelligence. At Little, Brown Books for Young Readers , Saho Fujii becomes Executive Art Director. At Macmillan , Sameer Chaudhari becomes Director of Finance.

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This is the Biggest Content Creation Challenge

Brafton

here is how our audience voted: Design/visuals: 29% Distribution/promotion: 27% Writing/editing: 24% Content ideation: 20% What I find interesting about this breakdown 1. Finally, and intriguingly, multiple art directors, graphic designers and other visual professionals flagged design and visuals as the hardest element of content creation.

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What are Content Marketing Platforms and Why You Need One

Contently

Easily identify content gaps and potential audiences. With a CMP, you have access to a powerful network of vetted writers, copy editors, designers, art directors, photographers, videographers, and much more. With detailed analytics, teams can see which content resonates with audiences and quickly make improvements.

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What Happened to AI?

Freelance Union

  With 22 years as a visual designer, art director, and animator,  staying relevant is an important focus for my career.   For a presumably pro-union audience, that sentiment should  resonate. Suddenly, the future—for better or worse —had arrived. I probably prefer it that way.

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Why Do Publishers Close Imprints?

Jane Friedman

Because of the socio-political situation today, you can see this as clearly as ever: Since 2016, new publishers and imprints have appeared to serve the conservative and far-right political audience. An art director? A marketing director? Does a publishing company need a head of production for every imprint?