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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Nobody just buys the art … They want the stories behind the art.”. 4-7 in Cleveland, Ohio.

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2 Things to Know About Visual Content Strategy in 2019

Content Marketing Institute

It’s time for content marketers and content strategists to take back control of their visual content strategy. That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year. By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry.

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What are Content Marketing Platforms and Why You Need One

Contently

It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” As a marketing manager, you’ve embraced Gmail, and Google Docs has changed the way you collaborate with your team. What is a content marketing platform ?” What are Content Marketing Platforms?

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People Round-Up, Early April 2023

Publishing Trends

Anna Goolsby joins Dreamscape Media as Content Marketing Specialist. At Macmillan Audio , Matt DeMazza is promoted to Executive Managing Editor, Claire Beyette has been promoted to Associate Manager, Marketing, and Abigail Starr has been promoted to Senior Manager, Design. Megan Smith moves up to Marketing Specialist.

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This is the Biggest Content Creation Challenge

Brafton

Finally, and intriguingly, multiple art directors, graphic designers and other visual professionals flagged design and visuals as the hardest element of content creation. Subscribe to The Content Marketer Get weekly insights, advice and opinions about all things digital marketing. Thanks for subscribing!

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People Round-Up, Mid-December 2022

Publishing Trends

She had been serving as interim publisher for almost a year, following the departure of Andy Hunter ; prior to joining Catapult, she was VP and Executive Director of Marketing Strategy at the Hachette Book Group. At Audible , James Finn joins as Head of Global Brand and Content Marketing.

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Want Engaging Social Media Content? Lessons From a Viral Smash

Content Marketing Institute

Graphic designer Chris Barker has twice won cover of the year at the British Society of Magazine Editors and recently won art director of the year. Cover image by Joseph Kalinowski/Content Marketing Institute. The post Want Engaging Social Media Content? 9 while watching the rolling U.S. election coverage.