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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency. Try again”?

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People Round-Up, Mid-November 2022

Publishing Trends

Lisa Beech joins Nelson Books as Director of Publicity; previously, she was Associate Director of Publicity at WaterBrook & Multnomah. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction. Greg Stadnyk is now Art Director for Atheneum Books for Young Readers and Margaret K. January 6-8.

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People Round Up, Early November, 2024

Publishing Trends

June Park has joined as art director, previously she was senior designer at Farrar, Straus and Giroux. Keith Hayes has joined as senior art director, he was previously creative director at Flatiron Books. Hachette has promoted Kirin Diemont to associate art director at Little, Brown and Company.

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People Round Up, Early April, 2024

Publishing Trends

Joining Sourcebooks on April 11 to build the imprint are two editorial staffers from Katherine Tegen Books : Ben Rosenthal , who was editorial director, and Mabel Hsu , who was executive editor. They will report to Sourcebooks editorial director Jenne Abramowitz. Julie Schrader has joined as associate art director.

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People Round-Up, Early April 2023

Publishing Trends

Writer Becca Rothfield joins the Washington Post as Book Critic on April 10. Martin’s Press , Danielle (Fiorella) Christopher becomes Senior Art Director; Katie Bassel , Assistant Director of Publicity; and Allison Ziegler and Michelle Cashman , both Assistant Director, Marketing.

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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

Glenn’s team consists of himself, a creative director, an art director, and 7-10 writers, and support from shared production and design staff that serve all of JLL Americas. The post How Content Marketing Became Brand’s Trusted, Unified Source appeared first on Content Marketing Institute. 4-7 in Cleveland, Ohio.

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People Round-Up, Mid-December 2022

Publishing Trends

Robert Imfeld is now Director of Marketing at HarperCollins Children’s Books. Deb Wood has been promoted to VP and Creative Director at Abrams. At Little, Brown Books for Young Readers , Saho Fujii becomes Executive Art Director. At Macmillan , Sameer Chaudhari becomes Director of Finance. January 25-29.