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Don’t Let AI Dull Your Creativity

Nick Ursborne

As a writer, marketer and product creator, I find myself working with AI every day. I was the copywriter, and Peter was the art director. Peter was also an incredibly talented art director. I use it for research, ideation, outlining, proofreading and more. I can barely imagine getting my work done without AI.

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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. But it appears to be altogether absent in the world of AI-automated marketing.

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People Round-Up, Mid-November 2022

Publishing Trends

McAveney has been working as Chief Revenue Officer and Chief Marketing Officer at Open Road Integrated Media. At Open Road, Peter McCarthy has become Chief Marketing Officer, succeeding Mary McAveney. He was most recently Director of Consumer Insights at Ingram Content Group. Lucy Ricketts joins Peachtree as Designer.

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People Round Up, Early November, 2024

Publishing Trends

June Park has joined as art director, previously she was senior designer at Farrar, Straus and Giroux. Keith Hayes has joined as senior art director, he was previously creative director at Flatiron Books. At Macmillan Publishers , Andrew Faber has joined as academic marketing associate.

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People Round Up, Early April, 2024

Publishing Trends

Podium Audio has named Kate Runde head of acquisitions and Shannon Frost has been named director, growth marketing. She has been an independent publicist since 2011 and was previously deputy director of publicity at Scribner. At Astra Publishing , Emily Bell will join as editorial director of Astra House on April 15.

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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Nobody just buys the art … They want the stories behind the art.”. Content is never just content.

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2 Things to Know About Visual Content Strategy in 2019

Content Marketing Institute

It’s time for content marketers and content strategists to take back control of their visual content strategy. That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year. Content marketers should wrest control of their visuals from Microsoft, Google, Facebook, etc. BuddyScalera Click To Tweet.