Content Marketing Institute

NOVEMBER 19, 2018

In case you happen to be a n00b, Twitch began as a livestreaming video platform built around the interests of the gaming audience. Jane Weedon, director of business development for Twitch, shares her insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity.

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Audience Brand Entertainment Concept 86

Content Marketing Institute

JANUARY 3, 2019

In truth, even your best writer, designer, or audiovisual content creator is capable of turning in a bad job. The first two excuses can be put down to the content creator’s professionalism. But if your content creator didn’t understand the brief, then you, as the editor , are at least partly to blame. .

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Content Marketing Content Creator Recruitment Marketing 103

Agency Content Writer

JANUARY 20, 2023

Not only that, you’re building SEO-boosting backlinks to your website and have new content to share in emails, newsletters, and social media. As a website copywriter and blogger, I guest on content creator and designer websites. I’d rather write and get my name and backlink to an audience. It’s a win for everyone.

Blog 130

Blog Blogging Content Creator Agency 130

Neil Patel

OCTOBER 14, 2020

It’s now easier for content creators to classify their videos and make them more discoverable, and it’s simpler for viewers to find the content they want. We’re going to explore what hashtags for YouTube are, why you should use them, and how to find the best ones to help your videos appeal to the right audience.

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Content Creator Social Media Brand Awareness Brand 145

Neil Patel

JUNE 15, 2021

Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. Part blog-host, part social platform, Medium provides writers with a unique mode of connection with their audiences. What Is Medium?

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Search Engine Optimization Advertising Brand Awareness Content Creator 144

Content Marketing Institute

DECEMBER 11, 2017

I’m not talking about paid , cost-per-click-oriented content discovery channels like Outbrain (though these tools can be highly effective in a few ways). Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand.

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Editorial Team Editorial Content Content Creator 104

Content Marketing Institute

MAY 7, 2018

Only 5% of content creators get loyal followers, traffic, and dominating positions at the top of Google. (I They are the golden eggs of content. Now I know you’ve heard this time and time before, but marketers rarely explain how to make your brand content unique. And that’s exactly what this article is going to reveal.

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Content Creator Blog Blogging Food 110

Elna Cain

MARCH 3, 2023

But what if I never updated my portfolio and my Periscope content was the first on my list? So, you see, something like this rapid adoption of generative AI for content creators and businesses means you have to make sure you are still RELEVANT. In a Youtube video, I show you using ChatGPT to write an article.

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Neil Patel

JULY 1, 2021

There are other ways you can benefit from an editorial content calendar, including: 1. With an editorial calendar, you can see articles that need writing at a glance. From there, you can delegate the articles to your writing team, ready for them to get to work. Your editorial calendar is part of your content strategy.

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Buffer

DECEMBER 12, 2023

These systems are the backbone of a sustainable content-creation business. I think of systems as part of the broader PARTS model of becoming a creator (Product, Audience, Revenue, Trust, Systems) as created by Jay Clouse). Consistency 💪 Secondly, systems bring consistency to content creation.

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Content Marketing Institute

APRIL 17, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand? Click To Tweet.

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Brand Content Creator Electronics Editorial 112

Content Marketing Institute

FEBRUARY 27, 2018

Even the most digital literate, attentive, and committed customer probably only has the bandwidth to scan about 10 headlines and read one to two articles a day – and that’s being generous. Where does that leave the millions and millions of other “content opportunities”? How We Used Content to Hire 30 People in One Year.

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Content Marketing Marketing Content Content Creator 111

Backlinko

SEPTEMBER 29, 2023

Expertise : the level of skill and knowledge demonstrated by the content creator. Google expects content to come from individuals with genuine expertise in the topic they’re discussing. Authoritativeness : the authority and reputation of the content creators or the site itself.

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Content Creator Medical Finance Keywords 123

Neil Patel

NOVEMBER 10, 2021

Trending topics make fantastic content ideas. First and foremost, you know that your audience is going to be interested in the topic if it’s trending on YouTube. That means you don’t have to worry about checking the term’s search volume or any other metrics before creating an article. Be Inspired By Your Competitors.

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Content Content Creator Keywords Audience 140

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way.

Social Media 107

Social Media Content Retail Content Creator 107

Neil Patel

DECEMBER 21, 2021

In this article, I’ll explain what inclusive content really means, why you need to be creating it, and how to do it in a meaningful way. What Does “Inclusive Content” Mean? Inclusive content is any form of media (such as a blog post, a video, an image, etc.) Who are you currently creating content for?

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Content Content Creator Advertising Text 132

Content Marketing Institute

DECEMBER 5, 2018

Look to academic literature for a great source of new #content ideas, says @Manish_Analyst ? Much of what’s been covered in academic literature hasn’t made it to mainstream audiences because the content is dry or too dense for most. The “See Also” section at the end of most articles is a good place to look.

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Content Creator Content Creativity Content Marketing 109

Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. Competition for audience attention is fierce. Successful content marketing depends on creating and amplifying exceptional content. HANDPICKED RELATED CONTENT: Want Engaging Social Media Content?

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Content Creator Promotion Social Media Engineering 107

ContentWriters

SEPTEMBER 25, 2024

A ghostwriter is a professional writer who creates content for another person or company that will be published under that person or company’s name. Unlike traditional authors or content creators, ghostwriters allow the client to take full credit for the finished product.

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Content Creation Communication Finance Portfolio 111

Contently

AUGUST 11, 2022

As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.” ” Addressing the talent gap is a smart way to adjust your content spend.

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Content Marketing Marketing Content Content Creator 134

Neil Patel

OCTOBER 8, 2020

Recent research in an article by Evinex states that marketers who record their strategies are 538% more likely to complete tasks on time. Every task in your marketing calendar should revolve around attracting your target audience. How will they interact with my content? Why Use a Marketing Calendar? What are their interests?

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

Intergrowth

APRIL 9, 2023

Depending on the size of their company, the CCO may not interact directly with content or content creators. Instead, they work with the directors and managers who oversee content production and have a more hands-on relationship with actual marketing materials.

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Content Creator Content Agency Social Media 98

Neil Patel

JULY 9, 2021

Smart bloggers, news publishers, and digital content marketers are already tapping into this huge resource for targeted traffic and better search engine visibility. Google News is reserved for sites and blogs that publish timely, topical articles. Write original news articles. Do the math. Don’t copy from other sites.

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Ads Website Search Engine Optimization Engineering 145

Neil Patel

MARCH 5, 2021

In this article, we’ll cover what YTMP is and see if it’s worth a deeper look. This global technology and data platform helps improve video performance while increasing contextual suitability and delivering highly targeted content to the right audience. What Does the YTMP Mean for Content Creators?

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Content Creator Advertising Ads Content Creation 122

Credible Content

MAY 28, 2023

These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry. It involves transforming written content into a digital format that can be read on various devices such as e-readers, tablets, smartphones, and computers.

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Promotion Publisher Publishing Publishing 130

Neil Patel

MARCH 16, 2021

For businesses, every social media platform is an opportunity to engage with their target audience. It can be overwhelming to find value-added content in all that noise. Their AI bot, Leo, acts as a research assistant that learns your reading habits and delivers articles you’ll be interested in. With more than 3.6

Social Media 143

Social Media Media Marketing Content Creation 143

Buffer

JULY 21, 2020

In this article, we'll dive into the Unsplash strategies working today and how you can make the most of this "blue ocean" channel. Don’t forget that the real beauty of using the Unsplash platform is that it is used by content creators and social media influencers, and you want your branded photos to be found by them.

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Brand Content Creator Marketing Advertising 98

Content Marketing Institute

OCTOBER 23, 2017

Step 1: Take inventory of your competitors’ content. Catalog each content medium and each content site. In other words, capture everything from blog articles to videos on and off their website. Content types include: Know your competitors. Content types include: Know your competitors. Click To Tweet.

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Content Marketing Institute

NOVEMBER 9, 2017

How can you help your audience in a way no one else can? The topic of editorial planning is far bigger than one section of this article can encompass, but below are some of the key things it entails. Never start your team with the content creators. The third way to distribute your content is through email.

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Content Marketing Editorial Proofreader Content Creator 105

Neil Patel

JANUARY 6, 2021

This type of content can be done in a live video , chat, text, social media event, prerecorded video, in-person event, and more. From a content creator standpoint, this format can help you drive more traffic to your site and provide your audience with more of the information they want. Written Q&A Interviews.

Content 123

Content Content Creator Social Media Keywords 123

Neil Patel

JANUARY 13, 2021

Instagram Guides are a new tool for content discovery. They’re a string of consecutive Instagram posts curated to share helpful information with your audience. Now that users can find you using keywords, you can create guides that target your brands’ new audiences. Create Shareable Content. What Are Instagram Guides?

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Long Form Content Content Creator Social Media Keywords 135

BKA Content

JANUARY 15, 2023

This survey from Content Marketing Institute also found that 59% of business bloggers say they do a very good or excellent job of tracking ROI, which skyrockets to 84% for identified top-performing content creators. An average blog post takes 4 hours to write. Blogs can increase your site’s inbound links by 97%.

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Blog Blogging Lead Generation Content Creator 113

Bramework

JANUARY 4, 2023

Bramework literally increased my ability to write more articles. She also has her own Multi-Passionate Creative blog on Medium where she writes about how multi-passionates can live and work authentically as purposeful and profitable content creators. Before, I could do two to three articles a week. Candice Zakariya.

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Writing Content Creator Freelance Keywords 98

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

Content Creation 111

Content Creation Content Creator Editorial Content 111

Neil Patel

JANUARY 27, 2021

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. Those are two of the biggest goals of content marketing in one fell swoop.

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Content Marketing Institute

DECEMBER 29, 2017

With a hat tip to Andrea Fryrear , who wrote the original articles profiling the CMY finalists, here are six stolen ideas to inspire you to build something marvelous – and uniquely your own. HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. pschiller Click To Tweet.

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Content Marketing Marketing Editorial Content 109

ContentWriters

JANUARY 11, 2023

In this article, we’ll hit the high points to save you time. Google wants a clear indication of the author of the content or who owns the website to provide transparency. What others say about websites and creators : Independent reviews, references, new articles, and other trustworthy sources that help establish credibility.

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Content Creator Search Engine Optimization Landing Page Concept 105