Agency Content Writer

DECEMBER 2, 2024

Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience. Who is the target audience? Where will the content be shared?

Proofreader 246

Proofreader Content Search Engine Optimization Digital Communication 246

Jane Friedman

JULY 9, 2024

But to appeal to a general audience, you need to do more than present facts. You end up with a draft that reads more like a log than anything else. Your academic mentors let you get away with it because they know that’s what student work looks like. You need to construct a compelling narrative.

Audience 107

Audience Writing Construction Projects 107

Nick Ursborne

DECEMBER 2, 2024

At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. Empathy mapping is a framework designed to delve into the emotions, thoughts, and behaviors of your audience. As I often say… If you don’t know who you’re talking to, how can you know what to say?

Copywriter 206

Copywriter Copywriting Storytelling Content Creation 206

Nick Ursborne

SEPTEMBER 29, 2023

When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. You need to empathize with your audience. And you can’t know your audience intimately unless you first LISTEN to them.

Writing 251

Writing Copywriter Copywriting Communication 251

The Idea Logical Company

JUNE 5, 2023

But those customers constitute the bookstore audience today. Thirty years ago every purchaser of a book was the bookstore’s audience. There are people shopping for illustrated books and children’s books where there can be value added by seeing the book up close. It is not Borders’ fault that they disappeared.

Retail 317

Retail Publisher Publishing Publishing 317

Blogging Wizard

JANUARY 23, 2023

Most bloggers, regardless of their monetization methods, want to hear back from their audience. Whether you are providing services or selling courses, your blog’s “Contact us” page is your main.

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Blogger Audience Blog Blogging 285

Blogging Wizard

SEPTEMBER 11, 2024

It’s getting harder to find guest blogging opportunities and it feels like audiences are less engaged than ever. Guest posting is hard, right? But it doesn’t have to be that.

Blog 254

Blog Blogging Engagement Audience 254

Blogging Wizard

NOVEMBER 26, 2024

Some old posts hold a lot of value for your audience but not for Google. Do you have old content on your blog and aren't sure what to do with it? Some have a little SEO value but don't receive much traffic. Others aren't optimized at all and don't receive…

Blog 224

Blog Blogging Content SEO 224

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. ToFu content is attracting the right type of audience that may not be aware of a particular company.

Content Writer 237

Content Writer Writer Content Writing 237

The Idea Logical Company

OCTOBER 4, 2023

What the PW presentation made clear is that, across the industry, people are experimenting with it for a multitude of tasks: title creation (of course, although that didn’t get the emphasis it deserved in the PW event), marketing from creating copy to finding audiences, and in production in a multitude of ways.

Publisher 340

Publisher Publishing Publishing Electronics 340

Agency Content Writer

DECEMBER 2, 2024

Whitepapers : Great for B2B audiences, showcasing industry expertise. Key Content Formats Beyond writer types, consider the formats you need. Popular formats include: Blog Posts : Ideal for driving organic traffic and educating readers. Email Campaigns : Valuable for nurturing leads and improving customer retention.

Content Writer 246

Content Writer Writer Portfolio Content 246

Enchanting Marketing

OCTOBER 8, 2024

And as good marketers, we think about our audience. But connecting with your audience is about intangible matters, too. To build a loyal audience you need to engage people personally so they come back because they know you, and like you, and trust you. Profile picture, brand colors, writing style, post structure.

Food 233

Food Writing Style Copywriter Copywriting 233

Nick Ursborne

NOVEMBER 30, 2023

Step 1 – Emotional mapping of your audience Experienced copywriters already try to figure out the emotional triggers of their audience. Within the context of the product or service you’re selling, what are the principal desires and fears of your audience? With all that done, I have now mapped the emotions of my audience.

Copy 217

Copy Ads Copywriter Copywriting 217

Enchanting Marketing

SEPTEMBER 10, 2024

When you consider which life force your copy should appeal to, choose one that makes sense for your offer and for your audience. What does your audience long for most? Try to describe that sunny destination in your audience’s words. Do you know what sunny destination your audience are dreaming of? Rated 4.96

Persuasion 226

Persuasion Sales Copy Script Transportation 226

Nick Ursborne

JANUARY 15, 2024

Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. The campaign successfully resonates with the target audience, leading to increased brand engagement and customer loyalty. That’s a pretty amazing 5-step process.

Ads 218

Ads Ad Copy Storytelling Copywriter 218

Blogging Wizard

JULY 18, 2023

A lead magnet is often a bribe that you give to your audience in exchange for their email address. With the increase in spam emails, consumers don’t want to give.

Audience 246

Audience Sales Marketing Blog 246

Freelance Magic

DECEMBER 6, 2022

I couldn’t post witty one-liners or anything that bashed my clients in any way on LinkedIn (not that there’s much to bash, there’s just a few funny anecdotes that I’m far more inclined to share on Twitter where I have a bigger audience of fellow freelancers). So what would I post? How I decided what to post on LinkedIn.

Freelance 260

Freelance Storytelling Concept Brand 260

Nick Ursborne

NOVEMBER 14, 2023

Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers. When that happens, I’m no longer just a writer communicating with “an audience”. Maybe I’ll share a story, or lead with a metaphor.

Copywriter 235

Copywriter Copywriting Writing Landing Page 235

Nick Ursborne

OCTOBER 11, 2024

Our audience? But to suggest I could truly empathize with my audience would be stretching the truth. Second… I have decades of life experience… During my first year as a copywriter, at the ripe old age of 22, I remember writing a direct mail package for a financial company. What did I know about being worried about retirement?

Copywriter 220

Copywriter Copywriting Copy Writer 220

Nick Ursborne

OCTOBER 4, 2023

If not, I need to research my audience, read their stories and reviews, and then see if I can put myself in their shoes. If not, you need to have sufficient empathy to be able to walk in the shoes of your audience. As copywriters we’ll often be tasked with writing for products or services that we’re not familiar with.

Copywriter 232

Copywriter Copywriting Storytelling Writing 232

Nick Ursborne

MAY 27, 2024

If you rely in AI to add emotion to your writing, you’ll end up with writing that fails to engage, and falls short of moving your audience to take action. And to do our best work, we need to listen to our audience, and feel empathy for their hopes, needs and fears. Bottom line… As writers we should practice our craft daily.

Copywriter 210

Copywriter Copywriting Script IT 210

The Idea Logical Company

AUGUST 2, 2023

Critical players among the new cast of characters are a breed called “Internet Influencers”, who are people with growing followings who are guides to the world of content for their own audiences. Book publishers (and other content purveyors and marketers) are well aware of them. Authors get half. Bindery takes the balance.

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Publisher Publishing Publishing Retail 236

Nick Ursborne

SEPTEMBER 13, 2023

Which ones you choose will depend on the business you’re writing for, and their audience. User-generated stories This is when you invite your audience to submit their own stories. Hypothetical scenarios These are stories that evoke the imagination of your audience, in support of your products or services.

Copy 203

Copy Copywriter Copywriting Content 203

The Idea Logical Company

JANUARY 4, 2023

Any author who commands an audience through a website or other business network can make a book available without a publisher. It has a much broader audience. With very little cash or know-how, anybody can publish a book these days. So putting a book out through a publisher is now a choice, not the only way to accomplish the task.

Publisher 299

Publisher Publishing Publishing Hospitality 299

Kayleigh Moore

MAY 8, 2023

They’ve drawn massive audiences with their personalities and the signature style in which they create. Some companies are already realizing this and are acquiring creators/shows/audiences built by these types of creators. Because it wasn’t the content the audience really cared about. Charli D'Amelio. Logan Paul.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Elna Cain

MAY 8, 2023

I will poll my audience to share in articles. ” If you’re writing a blog post and the audience is businesses, then you can write in the second person. ” The second example, is personal, as if I’m talking to my audience. This involves networking , social media, and tools like HARO or Qwoted to gain quotes.

Freelance 261

Freelance Writer Content Proofreader 261

Kristi Hines

MARCH 17, 2024

Affiliate programs allow bloggers, content creators, and influencers to generate revenue by recommending products and services to their audiences. These will be the easiest to promote because you have personal experience with them, making your promotion more authentic to your audience.

Content Creator 162

Content Creator Blogger Content Insurance 162

Nick Ursborne

AUGUST 30, 2023

Because on the day you decide to have AI write your copy – all the way to the final draft – that’s the day your marketing messages cease to engage your audience emotionally. I use ChatGPT and GPT-4 to help me with research and audience analysis. And when you fail to engage emotionally, your conversion rates will fall.

Copywriter 195

Copywriter Copywriting Writing Script 195

Enchanting Marketing

MAY 20, 2024

Details to help your audience imagine the story: We almost feel like we’re looking over the shoulders of the Hollywood cinematographer and focus puller to see them at work. Take your audience by the hand and let them imagine how you help them transform their lives. Without actions, there’s no story.

Sales Copy 182

Sales Copy Storytelling Copywriter Copywriting 182

Nick Ursborne

FEBRUARY 19, 2024

While AI handles low-level, repetitive tasks, focus on building skills that remain irreplaceable: Emotional Intelligence: As AI excels at factual writing, the value of writers who can emotionally connect with an audience goes through the roof.

Copywriter 227

Copywriter Copywriting Writing Storytelling 227

Nick Ursborne

JANUARY 4, 2024

I’m putting myself in the shoes of my audience. Just by recognizing that people might feel anxious about retirement is demonstrating that I’m already bringing some emotional intelligence to the table. I’m being empathetic. I’m recognizing their concerns and anxiety. I can now enrich my prompts with some of that emotion.

Copywriter 224

Copywriter Copywriting Construction Copy 224

Kayleigh Moore

JANUARY 12, 2023

If a writer has done his/her homework, the subject matter will be relevant to the publication’s target audience. It includes information about the organization, its audience personas, expected minimums (word count, read time, or some other scope boundary), objectives for content, and successful article examples to study.

Editorial 221

Editorial Writer Editorial Team Search Engine Optimization 221

Nick Ursborne

DECEMBER 18, 2024

Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. (I’ve Market Research and Analysis: Leverage AI to gather insights about your target audience, analyze customer feedback, and identify new market opportunities.

Copywriter 144

Copywriter Copywriting Content Creator Content Creation 144

Nick Ursborne

JANUARY 22, 2024

A key element of emotional intelligence is to listen to the emotions of your audience. Then create a next draft that is optimized for feelings and emotions. #2 2 – Are you taking steps to actively listen to the emotions of your prospects and customers? As a writer, this is something you can do for yourself.

Copy 222

Copy Copywriter Copywriting Writing Style 222

Nick Ursborne

JANUARY 10, 2024

My advice to every aspiring copywriter has always been, “Step one is to listen to your audience”. Put another way, “If you don’t know who you’re talking to, how can you know what to say?” When you listen to your prospects and your customers, you get a feel for the emotions they bring to the table.

Copywriter 221

Copywriter Copywriting Copy Ads 221