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Our blog and writing process have seen many iterations throughout the years. For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. We usually fill our content calendar with these ideas and assign them to each other in our bi-weekly Editorial calls.
The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. What is an Editorial Style Guide? An editorial style guide is a set of guidelines for the writers and editors on your team. Voice and Tone.
While blogposts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blogpost, these tried and tested strategies effectively generate more traffic for brands.
A few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.
Because people are rightfully skeptical about misleading information online, its up to you as a writer to gain the trust of your audience by using authoritative, reputable sources to back up your ideas. What are their editorial standards or policies ? Check the publisher: Are they a government agency or a professional institution?
Timely content should exist for a clear reason; sharing a social media post wishing your clients a happy and restful Labor Day is a nice gesture, but it’s not what I’m talking about here. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.
The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. Click To Tweet. Match tools to touchpoints.
Picture this: You’ve got a killer idea for your blog, and you’re eager to share it with the world. But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. But bring an editorial calendar aboard?
Maybe it’s insightful comments from your audience, engaging email newsletters, or even those impromptu social media interactions that spark a thought. RSS feeds from relevant blogs : A goldmine for industry news and thought leadership. Customer feedback or surveys : Direct insight into what your audience cares about.
A lot goes into creating an informative, interesting, and engaging blogpost. To save you time (and sanity), we’ve put together a blogpost checklist, with all the key elements you need to do for writing the perfect blogpost every time. But then, no one sees it. What a waste of time and energy!
Make sure to watch the Youtube for this blogpost and subscribe to my channel! Over on my contributor website, FreelancerFAQs I made sure to put the exact blog topics I want for my guest posting website. I can even use similar blog ideas but for a different audience. ” 7.
The editors emphasize that their content is geared toward a progressive Christian audience that seeks in-depth analysis and critical perspectives. The content is geared toward millennial audiences, and topics include faith, lifestyle, national and global issues, culture, and justice. Contact: Tweet managing editor Steve Thorngate.
Have you ever written a solid blogpost in 30 minutes or less? My goal is to help you blog better…and faster! You may be thinking that there is no way you can write a blogpost in 30 minutes or less, but I’m here to show you there is. Remember the goal: to educate your audience.
Understanding how to write blogposts faster is key to maximizing a business’s growth and success. THIS POST MAY CONTAIN AFFILIATE LINKS. Keep reading to learn how to write blogposts faster with 23 of my best tips to increase productivity. Transform Your Blog Writing with the Ultimate Checklist ?
In a world where disinformation, misinformation, and simply mediocre information abound, it’s essential to establish credibility for a blog to succeed at gaining a loyal following and brand authority. An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for.
You’ll get 434 percent more indexed pages when you blog consistently, and your inbound links will grow by 97 percent. Beyond blogging, though, there are other proven ways to build the best links and raise your ranking in the SERPs. This blogpost will show you 13 fool-proof link building strategies you can put to work today.
A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blogpost framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).
Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. A content marketing editorial calendar provides a schedule for publishing the assets that drive your content strategy.
The simple answer is high-quality content serves both audience and business. It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso. If great #content is written in an engaging way it will trigger the audience to take action. Researching.
—> Contact me today <— and we’ll place you on my editorial calendar. Retainers are generally $500 for larger projects like book editing and ghostwriting, and less for smaller projects like blog launches. RESERVE YOUR SPACE WITH AN EDITING RETAINER! Strategy and planning come with the territory!
In this post, you’ll find over 75 of the best content marketing tools for each stage of the content marketing process. Editorial Calendars. BlogPost Idea Generator – Not sure what to write about? Need some good ideas for blog content? The WebFX BlogPost Idea Generator can help!
million blogposts published daily , standing out requires quality and strategic topic selection. Breaking Through Content Fatigue Maybe you’ve looked through your content marketing editorial calendar only to realize you’ve been recycling the same content themes.
Marketers frequently ask, “How long should blogposts be?” However, it’s not a simple answer because the ideal blogpost length depends on your purpose and the topic. If you Google the question, “How long should blogposts be?” This answer suggests all blogs should be the same length, which is inaccurate.
How do you organise and plan your posts? Do you have an editorial calendar? Here’s how it looks for dPS : The left two columns are my blogposts. I publish two posts per day – one scheduled for the US audience in the morning and one for the afternoon. Do you schedule posts far in advance?
Content Marketing Institute Blog – Success Focus: Editorial Calendars. The more topics you cover and the more writers you bring on board, the more important it is to create an editorial calendar. A blog without headlines can turn into a nightmare for the reader. It’s one thing to write and publish a blogpost.
Think of it like a media intern whos been handed every past edition of The New York Times , Wikipedia, and thousands of blogposts to skim through. More general but still reasonable) ruled by SEO trends and audience engagement. (A But unlike a human researcher, AI isnt thinking about what it reads. Its not fact-checking.
Build a well-constructed editorial calendar. A content strategy is all about what you want that content to do and how you intend to use it to reach your target audience and demographics. Content types include: Blogposts. Social media posts. How do you want to present that content to your audience?
Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. Posting the same content on every social media account is another bad idea. You’ll have a different audience on each of your social media channels, and your content needs to reflect that.
However, creating an effective white paper requires more than expanding a blogpost or repackaging existing content. Like a business white paper , medical or healthcare white papers can vary in length depending on the content and the audience. For the main content, build your argument methodically.
Having an editorial content strategy is key for the growth of your blog, website or brand this year. There are good and bad habits you should form when It comes to blogging. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an Editorial Content Strategy?
Review your conversion rates and your editorial calendar. Review your editorial calendar against conversion rates. For instance, if you publish blogposts every Monday, Wednesday, and Friday, does one day elicit more conversions than the others? Or on social media , does the posting time play a factor in conversions?
Her hard work paid off, as it didnt take long at all to start seeing results: Thats right, it only took one day after publishing the post to start ranking in the #1 organic position on Google, and the reason why is due to the topical authority she built by demonstrating E-E-A-T. Include customer reviews and testimonials.
I work in the world of words, from book editing, ghostwriting, and copyediting to editorial journalism. Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. Marketplace Copywriter — to the Rescue!
The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement. Click To Tweet.
Your business is unique and so is your audience. Copyblogger has dozens of landing pages, each aimed at a keyword that the target audience is passionate about. Segment Audience to Increase Engagement. Smart content marketers know they need to segment their audiences based on product need. population.
In this post I’m going to cover: Understanding what Google wants How to scale your link building efforts Keyword research and targeting How to earn editorial links. Keyword research helps you to dig into the minds of your target audience. Take care to only include keywords that appeal to your target audience.
It will usually have: The title Who the audience is Meta description Keyword/s Competitor links Outline of post (i.e. Some don’t have a content team or editor while others really don’t have a editorial calendar. I’ve been fortunate enough to have my current clients give me a content brief.
Mintent: Build your editorial calendar (free version). An editorial calendar is essential for content marketing. Mintent is content marketing software to help you keep track of campaigns and content assets and it offers a robust editorial calendar. Get Slack notifications for new comments on your WordPress blogposts.
When you look at the library of content you publish, is it a string of somewhat-related blogposts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.
It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). How can you help your audience in a way no one else can? Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn.
To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience. Doing so is essential to creating content that resonates with their audience and converts. They work hard to ensure their content reaches the right audience by aggressively promoting it.
Although there have been claims that Google bias slants search results against particular political leanings, when it comes to search engines, Google bias overall tends to trend more toward erring too heavily on the perceived wants of their audience. When you write good content , good things may happen. Give What You Get.
About 83% of marketers said they feel it’s better to focus on quality over quantity, even if it means posting less often. Example: Imagine visiting a website for a consulting firm and finding blogposts that read like they were written by a grade-school student.
Andy gives this excellent template: “Our content is where ( audience x ) gets ( information y ) that offers ( benefit z ).” ” In a single sentence, you capture: Your target audience. To summarize: Target audience = digital marketers. For your target audience, the mission statement is outward-facing.
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