Remove Audience Remove Blog Post Remove Editorial
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How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Buffer

Our blog and writing process have seen many iterations throughout the years.    For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar.   We usually fill our content calendar with these ideas and assign them to each other in our bi-weekly Editorial calls. 

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How to Create an Editorial Style Guide

Neil Patel

The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. What is an Editorial Style Guide? An editorial style guide is a set of guidelines for the writers and editors on your team. Voice and Tone.

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How to Promote a Blog Post to Generate Traffic to It

Express Writers

While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.

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3 Tools to Make Your Editorial Calendar More Effective

Content Marketing Institute

A few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

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What Are Authoritative Sources & How to Find Them

ContentWriters

Because people are rightfully skeptical about misleading information online, its up to you as a writer to gain the trust of your audience by using authoritative, reputable sources to back up your ideas. What are their editorial standards or policies ? Check the publisher: Are they a government agency or a professional institution?

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Jumping On a Trend: How To Curate A Timely Content Marketing Calendar

Contently

Timely content should exist for a clear reason; sharing a social media post wishing your clients a happy and restful Labor Day is a nice gesture, but it’s not what I’m talking about here. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. Click To Tweet. Match tools to touchpoints.

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