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These 7 Visual Tactics Can Boost Landing Page Conversions

Content Marketing Institute

Creating visuals for a landing page is kind of like dressing for a job interview. You want the visuals on your landing pages to communicate to visitors that you’re delivering what they want in a manner that reflects your overall brand. And, since stories can help conversions , landing pages are ripe for good storytelling.

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10 Great Testimonial Examples From Landing Pages

Neil Patel

Landing pages help drive traffic, increase conversions, and improve SEO. However, not all landing pages are effective. If your landing pages aren’t producing results, the issue might not be your copy or your product—it might be because you aren’t using testimonials efficiently. Who do they trust?

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23 Surprisingly High-Paying Freelance Writing Niches + Their Rates

Freelance Magic

You’ll also be able to experiment with different kinds of writing styles and types here, from technical manuals and long-form blog posts to high-paying whitepapers. As this is an in-demand niche, you’ll find many job postings on job boards like ProBlogger, BloggingPro, Upwork, and more.

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How Storytelling Can Build an Emotional Connection with a B2B Audience

Contently

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Individual pieces of content—whether blog posts, videos, webinars, infographics, and so on—can be presented as a narrative, but the larger customer journey can also be viewed as such.

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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

It’s also relevant to our audience—backlinks are a major topic in the SEO industry. So, you can optimize your site for your target audience and search engines. Research Your Customers Understanding what your audience is searching for online is the foundation of a successful SEO strategy.

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Shifting Narratives: 7 Trends in Marketing Communication

Grammarly

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. This includes reviews, social media posts, blog posts, and testimonials. Your brands story can also make it stand out from competitors in a crowded market. Email is just one example.

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7 Top Google Analytics Alternatives (Free and Paid)

Backlinko

Data Privacy Law Compliance Privacy should be a top concern when choosing a new analytics tool, especially if you have a European audience or customer base. Then, use that data to decide which content resonates best with your audience. You won’t need anything else to test specific landing pages or features.

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