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The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.
When I asked earlier this year what you’d like me to write about, Michelle suggested I share my experience of posting on LinkedIn. And why not show it to a new audience? I pick one blogpost and then turn it into one or more LinkedIn posts. So, most repurposing starts with existing blog content.
The opening of his blogpost flows nicely. Suddenly, Howard realizes what’s missing from his post … an ending so good that it sings around in his readers’ minds for days … a lingering reminder to implement his advice. Repeat the essence Imagine a long list post with 18 writing tips. Even the rhythm sounds good.
Have you ever wondered how to breathe new life into your old blogposts? Repurposing content is a smart way to maximize the value of your existing material while reaching new audiences. Whether it’s turning a blogpost into a video or creating an infographic from key points, the possibilities are endless.
While blogposts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blogpost, these tried and tested strategies effectively generate more traffic for brands.
Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience. Who is the target audience? Where will the content be shared?
I’m suggesting to use stories to captivate your audience and make an emotional connection. Here are 5 types of stories that’ll help captivate your audience and market your business … Type of story #1. We don’t have heaps of money, so we have to fascinate our audience and spark action.
Examples: Very, actual, in my opinion, really, just Chewy sentence: In my opinion, this blogpost is fun. More nutritional: This blogpost is fun. For instance: What is a good blogpost? A rather bland question: Would her audience be interested enough to read her blogpost word by word?
Do you need blogposts, social media updates, whitepapers, or email campaigns? Popular formats include: BlogPosts : Ideal for driving organic traffic and educating readers. Whitepapers : Great for B2B audiences, showcasing industry expertise. If you’re looking for a content writer, this is the guide for you.
Writing blogposts with useful insights There are millions of blogposts published every day. On top of that, people are writing entry level blogposts using ChatGPT and Bard from Google by the dozens every day. Writing blogposts with unique perspective is also good for your SEO.
As freelancers we have to get out there and build an audience. These are people who read our articles, our blogposts or even our Tweets. These are people who read our articles, our blogposts or even our Tweets. What kind of audience are you building? Don’t create an audience of general readers.
How to write and publish blogposts people love to read. You don’t write and publish your blogposts so that they can exist in a meaningless space just to improve your search engine rankings. Even your search engine rankings depend on people reading your blogposts. Very few people read complete blogposts.
Think about it: Writing a high-quality evergreen blogpost is much like writing a solid research paper. Use your blogpost as the framework/script for your next iteration in a different format. Some of my top-performing blogposts have been turned into YouTube videos ( this one has almost 7,000 views, which is big for me!)
20 benefits of publishing a blogpost every day. Blogging has become an integral part of online communication and content creation. Main points covered in this blogpost: Daily blogposts signal to search engines that your website is active and regularly updated.
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How to use movie script writing techniques to write effective blogposts. Engaging and effective blogposts play a crucial role in capturing readers’ attention and keeping them engaged. Boosting Visibility: Engaging blogposts can attract more traffic to a website or blog, increasing its visibility and reach.
Blogposts remain one of the most effective ways to attract visitors to a website. Now, with burgeoning artificial intelligence, AI blogging promises to assist with—and in some cases take over—the content-marketing process. But how can you write a blog using AI without getting results that read like a robot’s writing?
[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. In this post I worked with Gemini 1.5 This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level.
When it comes to writing the introduction, keep it simple, concise, and tailored to your audience. If you want a defined approach for formatting your introduction, you can use the Problem-Solution-Proof (PSP) introduction formula. Using the PSP formula means you … Read more ›
You know having a blog for your business or brand is critical to drawing in new customers and keeping the ones you have. However, you likely have wondered what the right blogposting frequency is. Should you post once a week? What’s the ideal blogposting frequency for you? Multiple times a day?
There are many tutorials that can teach you how to write a blogpost. They can educate you on the mechanics of blogging, what to do, and what not to do. Read through them and you can learn how to craft a perfectly serviceable blogpost. Writing quality blogposts before the headlines (aka the post title).
AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.
Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s also relevant to our audience—backlinks are a major topic in the SEO industry. So, you can optimize your site for your target audience and search engines. Like “what is the best haircut for curly hair.”
Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.
Brands and businesses are always on the lookout for talented writers who can create blogposts, long-form articles, white papers, ebooks, and other valuable content to attract and engage their target audience. I charge a minimum of £600 for a short blogpost. Those prices increase to £1,000+ for 2,000 words.
Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. This includes reviews, social media posts, blogposts, and testimonials. The post Shifting Narratives: 7 Trends in Marketing Communication appeared first on Grammarly Blog.
For this post, I’m including screenshots from exactly what we send our CopyBank.Club subscribers, so you can get a taste of that. VOC data (or what our Copywriting for Creatives students call it, “CVH” for Client/Customer Voice Hacking) is how you decode the messaging that resonates with your audience.
I started out charging pennies for blogposts and working 14-hour days to make ends meet. There’s a huge demand for blogposts, newsletters, website copy, white papers—you name it. One day, you might write a casual blogpost for a pet store, and the next, you’re drafting a formal case study for a tech company.
.” When Jimmy hosts Content, Briefly , Superpath’s podcast , guests often mention how this post has influenced their careers. He wrote 31 Animalz posts before “Your Blog Is Not a Publication” and was in content for many years before joining our agency. A ready audience.
This ensures every post is useful, clear, and built to perform. It includes elements to help writers create content that connects with the audience. Competing URLs: Links to top-ranking posts for the primary keyword. Includes the strategist’s notes on what helps these posts rank well. What Is a Content Brief?
So, what’s the key to successfully capturing curiosity in commercial audiences? But without a consistent brand underlying all your content, your most brilliant ideas will confuse your audience. “Creativity” doesn’t mean every blogpost or whitepaper you write is drastically different from the one before it.
Image from Google HubSpots resource center shows how consistent branding on your website helps unify your posts. Even though they cover a wide range of topics, they connect all their posts. The posts have similar writing styles and imagery. Just look at those post headers. This helps your audience connect with you.
To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. In this guide, we’ll focus on the standard LinkedIn post.
You have spent a good amount of resources to produce quality blogposts, email newsletters, and case studies to target potential leads; but the results are disappointing. Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert.
Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. This helps me understand my client better and equips me for when I write product-led blogposts.
Because people are rightfully skeptical about misleading information online, its up to you as a writer to gain the trust of your audience by using authoritative, reputable sources to back up your ideas. Check out the ContentWriters blog to learn more about how to produce high-value content that your readers can trust.
From capturing ideas to scheduling posts, automation tools can handle the nitty-gritty so you can focus on what you do best — creating. Maybe it’s insightful comments from your audience, engaging email newsletters, or even those impromptu social media interactions that spark a thought.
Well-written posts? When we think about a blog, newsletter, or social media presence, we tend to think about material things, too. Profile picture, brand colors, writing style, post structure. And as good marketers, we think about our audience. Long list posts. They forgive you for a badly written post.
Interactive content boosts engagement by inviting your audience to actively participate. Whether it’s quizzes, polls, or calculators, the right format can turn static content into a dynamic experience for your audience. They’re also a powerful tool to make your content feel more personalized to your audience.
Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy. This was everywhere, from our emails to our LinkedIn accounts.
It’s surprisingly useful for hooking audiences and boosting long-term engagement. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition. Tie that same concept into content marketing, and you’ve got gamified content.
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For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. People usually search online before they buy, even for local items, so you need local SEO to connect with your target audience. These companies are missing out on valuable visibility and competitor insights.
It also makes sure everyone is on the same page when it comes to goals, Key Performance Indicators (KPIs), the target audience and how content fits in with the overall marketing strategy. Identify your target audience Now that you’ve got your goals ironed out, who are you trying to reach with all this insightful content?
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