Contently

OCTOBER 31, 2024

It’s surprisingly useful for hooking audiences and boosting long-term engagement. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition. Tie that same concept into content marketing, and you’ve got gamified content.

Engagement 95

Engagement Marketing Content Social Media 95

Enchanting Marketing

MAY 9, 2023

As I write this, I haven’t written a blog post for two months. I wrote the first draft of this blog post in sessions of 9 to 12 minutes. This blog post matters to me. PS I’m planning an exclusive webinar for participants in my new course Stories in Miniature on Thursday 25 May 2023.

Writing 269

Writing Writer Blog Post Blogging 269

Copywriter Collective

FEBRUARY 28, 2025

You have spent a good amount of resources to produce quality blog posts, email newsletters, and case studies to target potential leads; but the results are disappointing. Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert.

Content 67

Content Search Engine Optimization Copywriting Copywriter 67

Content Powered

MAY 23, 2023

You've written a blog post, you've done the work in formatting it, and you've triple-checked it for errors. A single blog post might not have much impact, but you want to see how it performs nonetheless. Third, you need to promote your blog post. Some might be entirely ineffective for your blog.

Promotion 98

Promotion Blog Post Publishing Publisher 98

Neil Patel

APRIL 1, 2021

Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. Helps Make You More Visible to the Right Audience. 7 Strategies for Using Niche Marketing to Reach Small Audiences. Do Extensive Audience Research.

Audience 96

Audience Marketing Social Media Utilities 96

Neil Patel

AUGUST 16, 2021

Hack #2: Link to your webinars directly in your content. One of the best lead generation tips you should take away from this post is how a webinar can work brilliantly in your favor. A webinar is a relatively low-cost way to get your useful message in front of a targeted audience who actually asked for it when they registered.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

ContentWriters

APRIL 9, 2025

It takes intricate topicslike how an API works or the results of a software implementationand makes them accessible to a broader, often less technical audience. But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action.

Writing 64

Writing Marketing Medical Education 64

Neil Patel

NOVEMBER 19, 2021

You might also include a visual element, depending on your audience. Using the example above, you might change the wording “Get the guide,” or you might place the button at the bottom of the blog post rather than midway through the article. Host a Training Webinar. First, advertise your webinar effectively.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Neil Patel

MARCH 16, 2021

Content upgrades could be the difference between your blog post converting at 6% and converting at 60%. Upgrading content involves: Writing a blog post Creating a piece of content that goes more in-depth on the post’s topic Offering readers of your blog post the option to receive the upgraded content in exchange for their email.

Marketing 133

Marketing Script Landing Page Brand 133

Neil Patel

NOVEMBER 15, 2021

Whatever it is they’re trying to do, they want to get the attention of as many people as possible using information that is relevant and interesting to the audience. This resource will show you what topics are currently trending and how you can use that information to draw the attention of your chosen audience. In comes Google Trends.

Marketing 145

Marketing Social Media Keywords Content Creation 145

Content Marketing Institute

NOVEMBER 26, 2017

That year, working with Joe and Audience Development Manager John Hanson, we determined that a “complete profile” (translation: usable and actionable) would include: First name. These include the following data points: Email/blog post clicks – Date/topic/category of blog post read by subscriber. Email address.

Finance 109

Finance Audience Promotion Content Marketing 109

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 111

Content Creator Audience Content Script 111

Content Hacker

APRIL 11, 2024

Let me show you my step-by-step process for finding engaging and relevant blog topics that will captivate your audience. Step 1: Know Your Target Audience Before you start brainstorming blog topics, you need to know who you’re writing for. But how do you figure out what your target audience wants to read?

Audience 66

Audience Blog Blogging Social Media 66

Jane Friedman

MAY 9, 2024

The truth: Constant selling will chase away your audience Ever follow someone on social media, sign up for a webinar, or show up to a “party” only to discover that you’ve been tricked into a thinly veiled sales talk? Your audience feels the same way. And you should! You probably feel swindled, mad, and uncomfortable.

Marketing 144

Marketing Social Media Entertainment Sales 144

Contently

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media.

Long Form Content 143

Long Form Content Content Social Media Content Creation 143

Quick Sprout

JULY 22, 2022

Whether you’re starting a new list from scratch or just need an easier way to reach your audience, this guide has a solution for you. It’s easy to see how these tools help you cultivate audience, lead, and customer growth. It can be used to create funnels for sales, leads, webinars, and more. Pro — $99 per month.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

ContentWriters

JANUARY 18, 2023

There’s no denying the power of blogging. It’s a great way to inform and engage your audience while giving your website’s SEO a boost. One high-quality, in-depth, thought leadership piece is better than five 500-word blog posts that only touch on the surface of your subject matter. Case studies. It’s alive and well.

Content Marketing 105

Content Marketing Marketing Content Landing Page 105

Content Marketing Institute

NOVEMBER 6, 2017

For example, some of the best content for drawing in and nurturing qualified leads – like webinars – underperforms when it comes to link building. Creating link-winning infographics is typically a three-step process: Pick a topic highly relevant to your target audience and make it as specific as possible (e.g., Jubaer96 Click To Tweet.

SEO 111

SEO Social Media Content Landing Page 111

Neil Patel

JUNE 14, 2021

Here’s how you learn more about who your audience is by reviewing your Facebook Page Insights. The best-in-class content marketers work tirelessly to adapt their content to the target audiences they want to attract — and where they are in the customer journey. Host a Free Webinar. I didn’t call it a webinar, though.

Marketing 140

Marketing Storytelling Social Media Promotion 140

Backlinko

JULY 26, 2024

You can adjust the domain, intent, audience persona, and formality to make Grammarly’s editing suggestions laser-focused on your specific requirements. Custom Personas One of TextCortex’s standout features is the ability to create your own personas to ensure your content resonates with your audience. Here’s what makes Copy.ai

Content Creation 94

Content Creation Copy Text Creativity 94

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. By partnering, you increase the content’s potential audience. The more partners, the bigger the audience. It’s great for the audience because they don’t have to look for multiple sources.

Content 111

Content Editorial Team Promotion Social Media 111

Contently

APRIL 18, 2023

These four points can help you focus on the right channels: Identify your target audience: If you don’t already have buyer personas developed, you should conduct research to understand who your target audience is and where they are most active online. Do they prefer to read blogs or watch videos?

Brand 125

Brand Content Social Media Content Marketing 125

Content Marketing Institute

DECEMBER 3, 2018

We are seeing more created for the wrong audience, resulting in more low-quality leads. Think webinars. Webinars play a very important part in content marketing and lead generation process. From a 60-minute webinar, you can make around 10 shorter videos to distribute around your networks. (You Keep them clicking.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

The Hoth

FEBRUARY 18, 2025

Since PR campaigns are so effective at reaching new audiences and swaying public opinion, it should be no surprise that they work well for marketing purposes, too. Thats because nano-influencers (between 1,000 and 5,000 followers) boast the highest engagement rates with their audiences. Webinars and live virtual events.

SEO 59

SEO Storytelling Social Media Brand Awareness 59

Contently

DECEMBER 13, 2022

This generally happens at the upper stages of the marketing funnel, where the priority is building your brand’s initial relationship with your audience. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. Ready to take your content to the next level?

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Neil Patel

SEPTEMBER 22, 2021

You can’t reasonably expect a 50 percent conversion rate on an audience of millions. For example, let’s say that visitor X came to your website and read a single blog post and bounced. I visited their webinar-training landing page and was immediately retargeted after not converting. Are you prepping for a webinar?

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Neil Patel

DECEMBER 3, 2021

With more than 600 million active blogs on the market, the competition online has never been fiercer. We’ve put together this blog post to help you find SMEs for your business that can help improve your content strategy now and into the future. Including an SME in one of your blog posts also increases their exposure.

Search Engine Optimization 127

Search Engine Optimization Recruitment Social Media Content Creation 127

Contently

APRIL 13, 2023

For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. A blog post of 1,000 words or less? Describe the audience and style. That hasn’t been my experience.

Writing 126

Writing Prose Text Engineering 126

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Blog posts, eBooks, webinars, email nurtures, chatbots on the company’s website , and social media campaigns all play a role in demand generation.

IT 112

IT Content Social Media Collaboration 112

ProBlogger

AUGUST 6, 2014

The full webinar is available for ProBlogger.com members (you can sign up here ). When you build an audience on Facebook, you’re sharing that website with people who have shown an interest in wanting to read it. This is where you can use Power Editor to select a pre-chosen group to boost your post to.

Advertising 53

Advertising Landing Page Promotion Ads 53

Contently

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

Publishing 136

Publishing Publisher Publishing Landing Page 136

Express Writers

OCTOBER 11, 2022

That’s exactly what we’re covering in this article so you can get your brand noticed by the right audience. Consider What Appeals to Your Target Audience: You always want to create content that will appeal to your target audience. You build trust and authority with your audience as you consistently send email over time.

Marketing 98

Marketing Social Media Email Copy Entertainment 98

Bramework

FEBRUARY 13, 2024

Your blog post goes live, you share it to the world and wait for everyone to read it. Do you leave the post to sit in the queue and just keep sharing it? We are going to review the ways you can keep your blogs alive with 21 ways to repurpose content successfully. We know how important each blog post is to your business.

Blog 98

Blog Blogging Content Brand Awareness 98

Neil Patel

DECEMBER 13, 2021

Buyer personas are important for all kinds of marketing plans , and especially when you need to nail down your target audience. The best identifying trait to narrow an audience down on LinkedIn is the job function of your ideal customer. Once you’ve found your target audience, congratulations: you’ve done most of the hard work.

Ads 126

Ads Sales Social Media Advertising 126

Neil Patel

AUGUST 31, 2021

Content marketing strategies often include blog posts, podcast episodes, infographics, YouTube videos, downloadable PDFs, etc. For instance, Toggl, a time tracking software company frequently uploads informative blog posts and research data about productivity, work-life, and career. Interact With Other Blogs.

Website 145

Website SEO Recruitment Brand Awareness 145

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. It goes beyond adapting to changing trends; it’s about crafting experiences that resonate with audiences across different channels.

Engagement 52

Engagement Audience Content Storytelling 52

Neil Patel

NOVEMBER 24, 2020

Think about it on a smaller level, such as when you’re reading a how-to blog post. Most of of these posts are geared toward average readers. Case studies, like blog posts, should be scannable and easy to read. Infographics, webinars , and even podcasts can also be used to highlight case studies.

Manufacturing 145

Manufacturing Healthcare Brand Awareness Text 145