Content Marketing Institute

FEBRUARY 2, 2018

The simple answer is high-quality content serves both audience and business. It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso. If great #content is written in an engaging way it will trigger the audience to take action. Researching.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Regardless of whether those syndicated articles find the eyeballs or languish on pages unseen, one segment of the audience sees everything: search engines. Click To Tweet. SEO Click To Tweet.

Editorial Team 108

Editorial Team Editorial Content Content Creator 108

Content Marketing Institute

MARCH 13, 2018

He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. The editorial team throws in content that delights them. Try a little cleverness. Who says your newsletter can’t make people smile?

Editorial Team 111

Editorial Team Editorial Storytelling Text 111

Grammarly

JANUARY 31, 2024

The Challenge Databricks—the data and AI company that over 10,000 organizations rely on—had grown steadily to over 6,000 team members. However, the in-house editorial team was still small and mighty. The only way our editorial team can keep pace is tools like Grammarly.”

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Editorial Team Editorial Copy Editor Communication 98

Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. The final step in engaging effectively with your audience is to post the right way. Create and share great content. Engage and promote.

Landing Page 111

Landing Page Editorial Team Social Media Editorial 111

Content Marketing Institute

MARCH 5, 2018

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. Now consider which platform(s) make the most sense for your audience and business needs. Pro: Facebook Live offers a huge, built-in audience and rich metrics.

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. HANDPICKED RELATED CONTENT: How to Use Content to Get Your Audience to Trust You. TomsofMaine influencer community isn’t paid.

Recruitment 109

Recruitment Marketing Editorial Team Editorial 109

Content Marketing Institute

FEBRUARY 21, 2018

The Stories feature allows you to interact more directly and transparently with your audience, but these Stories are deleted after 24 hours from the top of the feed. More Stories mean more chances to attract the audience’s attention. HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

APRIL 20, 2018

HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts.

Editorial Team 111

Editorial Team Content Social Media Content Creator 111

Content Marketing Institute

JUNE 18, 2018

Give your audience more reasons to convert. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. If you want to grow your commitment to video and bring additional success, put together a course. Nurture your leads to turn them into loyal customers and ambassadors.

Website 111

Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

JANUARY 2, 2018

These give us critical demographic information about our audience.@Twitter Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos. We depend on Rival IQ to gather information about our audience ­– as well as other groups’ audiences. Click To Tweet. Click To Tweet.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

NOVEMBER 27, 2017

Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. The idea is to create one piece of long-form content for your blog – the hub content. TIP: Review your existing blog content. How to Make Your Blogs Funny Using Memes.

Post 110

Post Editorial Team Content Creation Long Form Content 110

Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. Instead of posting to the blog every day of the week, we’re moving to a Monday through Friday schedule. CMIContent blog will leave time for readers to pause and reflect on weekends, says @Kmoutsos. Our new publishing frequency.

Publisher 110

Publisher Publishing Publishing Editorial 110

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. If that’s the case, you’ll have to find a way to get your content in front of a bigger audience. Blog Engage. Choose not by price, but by where members of your audience are active.

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Content Marketing Institute

OCTOBER 15, 2018

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. Poor readability is a signal that you’re not looking after your audience. Don’t have an engaged audience. They didn’t care about readability and their audience.

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Proofreader Medical Government Editorial Team 108

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Use as a blog post.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness. Checklist orientation.

Recruitment 111

Recruitment Marketing Brand Awareness Editorial Team 111

Content Marketing Institute

MAY 18, 2018

Polls for audience research. While polls are a great tool to engage your audience, you can also use them strategically for audience research to create better content that resonates with your followers. When you’re short on ideas , your audience members can be a great source of inspiration. The answer may surprise you.

Editorial Team 111

Editorial Team Entertainment Social Media Collaboration 111

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. It’s imperative to find influencers that are the right fit for your brand’s values, personality, and audience. Identify audience personas with Socialbakers.

Social Media 110

Social Media Media Editorial Team Collaboration 110

Content Marketing Institute

OCTOBER 25, 2017

Here’s the secret: I don’t, aside from keeping an eye on a couple of blogs about the topic. HANDPICKED RELATED CONTENT: 9 Brilliant Tactics to Promote Your Blog Content on Facebook. The ads weren’t necessarily bad, they were simply not reaching the right audience. Leverage advanced Facebook audiences. Know your customers.

Advertising 111

Advertising Landing Page Editorial Team Promotion 111

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. Discuss the article’s goal, scope, target audience, and target queries. Click To Tweet.

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Editorial Team Content Freelance Contractor 110

Content Marketing Institute

JANUARY 22, 2018

They provide you the opportunity to create a more interactive content format for your audience. Pick a topic or area narrow enough to address points in such a way that your audience will derive some benefit. A bit like interviews, a Q&A involves questions from the audience, which tends to lead to a high engagement rate.

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Script Content Editorial Team Social Media 223

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease.

Content Creator 110

Content Creator Script Editorial Team Portfolio 110

Content Marketing Institute

JUNE 26, 2018

Review sites can be a springboard for content ideas – ideas that already reflect something your audience thinks, whether it’s about how to use your product, what features matter, or pain points to overcome. Craft celebratory blog posts. write a blog post displaying the evidence of your new acclaimed status. Spark content ideas.

Editorial Team 111

Editorial Team Content Landing Page Editorial 111

Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated.

Content Marketing 110

Content Marketing Proofreader Marketing Content 110

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Now, consumers are more demanding and the Google algorithm is more advanced.

Editorial 107

Editorial Editorial Team Collaboration Social Media 107

Content Marketing Institute

SEPTEMBER 17, 2018

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. Social media and audience-building. A Step-by-Step Guide to Audience Development. Think of it like a blog that anyone can post to. Distribution.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

APRIL 12, 2018

Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Stay plugged in to audience needs.

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Specifically, that’s the audience persona you created when you put together your content marketing strategy.

Content 111

Content Editorial Team Keywords Construction 111

Content Marketing Institute

MAY 29, 2018

And unless you reshare your content regularly, the majority of your audience won’t know it exists. Here are a few more examples of automatic zaps you could create: Publish your WordPress blog posts to your Scoop.it Get Slack notifications for new comments on your WordPress blog posts. Send LinkedIn status updates to Twitter.

Content Marketing 111

Content Marketing Editorial Marketing Content 111

Content Marketing Institute

AUGUST 23, 2018

Everyone knows a good content marketing team shares content with its audience; it also shares content among the members. Are you providing critical knowledge to your team and do your people know where to find it? The most essential tool for your content marketing team is a keyword research tool.

Content Marketing 109

Content Marketing Marketing Editorial Team Search Engine Optimization 109

Content Marketing Institute

JUNE 6, 2018

Avery tested the websites of companies represented in the Intelligent Content Conference audience. One look at your team’s most recent target audience persona development exercise will remind you the typical customer today is conditioned to expect the best experience with every commercial encounter. Click To Tweet.

Landing Page 110

Landing Page Editorial Team Recruitment Editorial 110

Content Marketing Institute

OCTOBER 30, 2018

There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. Then several supporting blog posts – clusters – are written to explain sub-topics based on your pillar content and generate internal links to the pillar page. Click To Tweet.

Content 111

Content Editorial Team Manufacturing Keywords 111

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Do your keyword research. Uncover sentiment clues.

Long Form Content 107

Long Form Content Editorial Team Editorial Content Marketing 107

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. By partnering, you increase the content’s potential audience. The more partners, the bigger the audience. It’s great for the audience because they don’t have to look for multiple sources.

Content 111

Content Editorial Team Promotion Social Media 111

Content Marketing Institute

MAY 28, 2018

You need to have a tool that can access personalized data about your individual audience members and give valuable information regarding each of their social media habits. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. How to use this prescriptive tool.

Social Media 111

Social Media Media Editorial Team Editorial 111

Content Marketing Institute

MARCH 29, 2018

As always, I’m hard-pressed to squish the richness of this conference into a blog-sized summary, but I’ll take a shot by highlighting three main takeaways: Chatbots may be the straw that finally forces marketers to break the copy-paste habit. In the end, your audiences – and, therefore our businesses – will thank you for it.

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Content Editorial Team Script Copy 111