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It’s a mistake to write 2,000-plus-word blog posts only because you heard long-formcontent delivers higher rankings. A more thoughtful approach is required to attract an audience and keep it reading.
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. And certainly not for audiences.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
Blogging is one of the most powerful tools for growing your online presence, but many businesses are using it the wrong way. Learning how to make a blog the right way will take your online business game to a whole new levelif you do it strategically. How Might a Business Use a Blog? What Is the Right Way To Make a Blog?
Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. That meant I could name my service SaaS blogcontent writing services. 10/word to $.50/word
Like this: This insight tells you what resonates most with their audience. Search a potential keyword on YouTube, and Ubersuggest reveals its: Monthly search volume Related terms The questions your audience is asking Like this: This helps you optimize video titles, descriptions, and tags for better discoverability on YouTube.
million blog posts get published. You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. In this blog, we’ll show you exactly how to write an article that does just that—in seven steps.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. All these iterations fall under content repurposing.
If you own a company and are interested in starting a blog, what should you know? Content creation (see also: blogging) can be overwhelming if you’ve never done it before. How do you decide on what kind of content to publish? What content should you publish? The best way is to ask your audience members.
But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. Replace writerly words Only use jargon if you’re writing for an expert audience who use that jargon themselves, too. So, think about what works for you and your audience.
“What should I write in my blog?” Even the biggest bloggers, businesses, and brands get stuck when generating blog ideas. And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success.
Although there have been claims that Google bias slants search results against particular political leanings, when it comes to search engines, Google bias overall tends to trend more toward erring too heavily on the perceived wants of their audience. It’s just because you wrote great content. Create Long-FormContent.
Your published content is your business ambassador to the world. The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action.
And the benefits of repurposing content exceed above and beyond time-saving. Reposting content is when you republish a piece of content on the same platform. For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience.
The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. What Are Instagram Guides?
For example, if youre brainstorming marketing ideas, you can upload a detailed research report on your audience, market, and previous performance. Claude can generate long-formcontent and stay on topic, which is particularly useful for complex, nuanced subjects.
Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.
At the end of 2017, I started my channel with zero clue about what I was doing, but I knew I wanted to educate my audience beyond just my freebies and blog posts. On YouTube, you have the opportunity to go in-depth about your offers and to show your audience how they can benefit them. Let’s dig in. Why YouTube?
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Image-dense, long-formblogs. Long-formblogs are heavy hitters in the content world. Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers.
Like every part of marketing, it’s about knowing what your audience is looking for and speaking to that in your request. The reason why any blog accepts backlinks is ultimately to help themselves. Click on these titles to browse the articles, looking for: How many images does the blog post have? What is the title?
In this blog post, we’ll help you discover and discuss how you can grow your business without picking up the phone or delivering a canned sales pitch. Utilize Long-FormBlog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Use Guest Blogging to Widen Your Reach 5.
If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.
As a refresher, engagement happens when people interact with your brand in some way but aren’t necessarily interested in making a purchase, like when they share your content on social media. If you don’t direct prospects to the next step, they’re more likely to leave without purchasing or even engaging with more content.
How Important Is Good Content? You always read their newest blogs and click through on their social posts or in their newsletters. You look forward to consuming the content, and you spend lots of time on the website absorbing it all. Content covers everything from blog posts to product descriptions to case studies.
I own several blogs, and as a blogger, the thought of creating tons of content quickly was amazing. I mainly use something like Jasper AI to help me brainstorm content ideas for my blogs and client pieces. This blog post you are reading was an idea I got from asking ChatGPT! Can you believe that?
As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. This blog post will show you why that’s true.
As you embark on your blogging journey, the question of “What should my first blog post be about?” The blank blog draft can intimidate anyone, whether or not you’re a writer. Companies that blog get 55% more visitors, 97% more inbound links, and 434% more pages indexed in Google. What Should My First Blog Post Be About?
How long should a blog post be? It’s a conundrum that many bloggers face, and the answer is crucial to your blog’s success. Too short, and you might leave your audience unsatisfied. So, are you ready to optimize your blog posts and keep your readers hooked? Let’s dive right in! Cut out the fluff.
Because of how often your smartphone visitors might visit your site to browse rather than sit down and digest content, you will want your content to be easily digestible for readers who want quick snippets on the go. What Are the Benefits of Browsable Content for Mobile Optimization? Blog writing is an entirely different game.
However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Being able to anticipate trends and changes in audience behavior based on technology trends and updates can help you adjust your strategy and get ahead of the wave. 10 Current Trends in Content Marketing.
In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Marketers have a unique ability to craft compelling messages that resonate with their audience and drive business growth. Your writing, at its best.
For many, that means a focus on blogging. Research states that 56% of marketers who leverage blogging feel it’s effective. While blogging can yield great results, there’s no denying that it takes time, effort, and money to create valuable, high-quality content. What Evergreen Content Isn’t.
Who wants to grow their blog’saudience? But one of the other key messages in Tim’s podcast that really stood out to me was this statement that he made: ‘The most labor-efficient way to build readership over time is long-form evergreen content.’ LongFormContent.
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Businesses of all kinds, from all industries, need effective content marketing — and content marketing strategy services help them deliver that for their audiences. The question is, how do you set up those services and sell your expertise in content? In this blog post, we’ll: Break down how content strategy services work.
If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs you need to drive customer acquisition through YouTube. Part 1: Create a Great Channel Layout & Organize Your Youtube Content. This will keep your audience engaged and coming back for more.
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If you're used to thinking in terms of keywords, you can think of pillar content as those too-broad keywords you would never want to target with a single post because you're used to focusing on long-tail keywords that get more narrow and focused results. A pillar post is long. Remember, pillar posts need to be long-formcontent.
The prompt can be as long as you need, but you have to mention everything in the same message, as most AI chatbots consider each new message a separate prompt. Because AI is still relatively new, it can struggle with longer pieces like blog articles or involved web page copy. What are the best AI copywriting prompts?
Like the one that says there are five million blog posts published daily. This means not only does your content need to be great, it means it also needs to be published frequently(like several times a week at least). Personally, I find long, in-depth content works the best for generating leads and ranking well.
The first step in developing a luxury marketing strategy is to understand your audience. Just make sure to find influencers who already operate in the luxury space and whose audience buys the products they promote. You want to work with the few who have the audience to back it up. Understand the Luxury Customer.
If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Do your keyword research.
1 Know your audience Tailor your content to resonate with your professional network. For example, if you work in education and your audience is made up of teachers, then your content should address topics relevant to education. 2 Keep it concise Don’t lose your audience with a long-winded post.
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