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When I asked earlier this year what you’d like me to write about, Michelle suggested I share my experience of posting on LinkedIn. And why not show it to a new audience? I pick one blogpost and then turn it into one or more LinkedIn posts. So, most repurposing starts with existing blog content.
I’m suggesting to use stories to captivate your audience and make an emotional connection. Here are 5 types of stories that’ll help captivate your audience and market your business … Type of story #1. We don’t have heaps of money, so we have to fascinate our audience and spark action.
The opening of his blogpost flows nicely. Suddenly, Howard realizes what’s missing from his post … an ending so good that it sings around in his readers’ minds for days … a lingering reminder to implement his advice. Repeat the essence Imagine a long list post with 18 writing tips. Even the rhythm sounds good.
Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience. Who is the target audience? Where will the content be shared?
As freelancers we have to get out there and build an audience. These are people who read our articles, our blogposts or even our Tweets. These are people who read our articles, our blogposts or even our Tweets. What kind of audience are you building? Don’t create an audience of general readers.
The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.
Examples: Very, actual, in my opinion, really, just Chewy sentence: In my opinion, this blogpost is fun. More nutritional: This blogpost is fun. For instance: What is a good blogpost? A rather bland question: Would her audience be interested enough to read her blogpost word by word?
Do you need blogposts, social media updates, whitepapers, or email campaigns? Blog Writers : They create engaging, informative articles to attract website traffic. Popular formats include: BlogPosts : Ideal for driving organic traffic and educating readers. Are you looking to publish three blogs a month?
Each of the examples I just mentioned started from somewhere else: blockbuster blogs. But it’s even more likely you’re familiar with an article he wrote on this blog in 2018 (!): “ Your Blog Is Not a Publication.” A ready audience. Without an audience , you’ll reduce the chance your idea spreads.
The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.
Have you ever wondered how to breathe new life into your old blogposts? Repurposing content is a smart way to maximize the value of your existing material while reaching new audiences. Whether it’s turning a blogpost into a video or creating an infographic from key points, the possibilities are endless.
Blogging is only half the battle. While blogposts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. Short intros, non-distracting graphics, and a link to the blogpost are more effective than lengthy content.
Guest posting is hard, right? It’s getting harder to find guest blogging opportunities and it feels like audiences are less engaged than ever. But it doesn’t have to be that.
Writing blogposts with useful insights There are millions of blogposts published every day. On top of that, people are writing entry level blogposts using ChatGPT and Bard from Google by the dozens every day. Writing blogposts with unique perspective is also good for your SEO.
Do you have old content on your blog and aren't sure what to do with it? Some old posts hold a lot of value for your audience but not for Google. Some have a little SEO value but don't receive much traffic. Others aren't optimized at all and don't receive…
We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. We audited the keywords we were currently ranking for to determine if they still made sense for our brand and audience. Needless to say, a lot has changed since then.
How to write and publish blogposts people love to read. You don’t write and publish your blogposts so that they can exist in a meaningless space just to improve your search engine rankings. Even your search engine rankings depend on people reading your blogposts. Very few people read complete blogposts.
[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. In this post I worked with Gemini 1.5 This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level.
Creating a high-quality, SEO-optimized blogpost is essential for businesses, freelancers, and agencies looking to establish a strong online presence. This comprehensive guide will walk you through the process using First Draft PRO , a robust content creation tool that simplifies and enhances your blogging workflow.
But with millions of posts published daily, how do you consistently generate fresh ideas? million blogposts published daily , standing out requires quality and strategic topic selection. A Strategic Approach to Content Ideation With approximately 7.5
Todays post is by author and book coach Anne Janzer. Once it was published, I started the hard work I had deferred: sharing the ideas, blogging, speaking, defending the framework, and learning from others. I began to build the audience. Your book would have a ready audience when it appears. I was not alone.
Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s also relevant to our audience—backlinks are a major topic in the SEO industry. Further reading: Blog Design: The Complete Guide Optimize for Mobile Screens More than half of all web traffic comes from mobile devices.
AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.
For this post, I’m including screenshots from exactly what we send our CopyBank.Club subscribers, so you can get a taste of that. VOC data (or what our Copywriting for Creatives students call it, “CVH” for Client/Customer Voice Hacking) is how you decode the messaging that resonates with your audience.
For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. Use stock photos if needed.
What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. This blog outlines how to write a marketing script that captures attention and delivers results, regardless of your platform or budget. Digital video ad spending was almost $176.63
Content curation is like being your audience’s personal algorithm. This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. So you’re not truly giving your audience any new info. But where do you even find content to curate ?
Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). It feels redundant and counterintuitive as a storyteller, as if you dont truly trust your audience, but its necessary if you want to serve that dish youve spent years training to perfect.
Your audience should breeze through your writing without losing interest. Peter Kincaid updated Flesch’s formula, with consideration of the audience’s context, and created the Flesch-Kincaid Grade Level formula: 0.39 * (total words/total sentences) + 11.8 * (total syllables/total words) – 15.59 In the 1970s, J.
Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. This includes reviews, social media posts, blogposts, and testimonials. The post Shifting Narratives: 7 Trends in Marketing Communication appeared first on Grammarly Blog.
Brands and businesses are always on the lookout for talented writers who can create blogposts, long-form articles, white papers, ebooks, and other valuable content to attract and engage their target audience. I charge a minimum of £600 for a short blogpost. Those prices increase to £1,000+ for 2,000 words.
To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. In this guide, we’ll focus on the standard LinkedIn post.
Blogging is one of the most powerful tools for growing your online presence, but many businesses are using it the wrong way. Learning how to make a blog the right way will take your online business game to a whole new levelif you do it strategically. If you make a purchase using the links in this post, we may earn a commission.)
Because people are rightfully skeptical about misleading information online, its up to you as a writer to gain the trust of your audience by using authoritative, reputable sources to back up your ideas. Check out the ContentWriters blog to learn more about how to produce high-value content that your readers can trust.
So, what’s the key to successfully capturing curiosity in commercial audiences? There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. Creativity. How can we get creative with content marketing?
This ensures every post is useful, clear, and built to perform. It includes elements to help writers create content that connects with the audience. Competing URLs: Links to top-ranking posts for the primary keyword. Includes the strategist’s notes on what helps these posts rank well. What Is a Content Brief?
Image from Google HubSpots resource center shows how consistent branding on your website helps unify your posts. Even though they cover a wide range of topics, they connect all their posts. The posts have similar writing styles and imagery. Just look at those post headers. This helps your audience connect with you.
Today’s savvy audience demands moremore authenticity, more value, and more proof that what you’re offering works. “Your audience doesn’t just want to know the process, they want to know how YOU are executing the process. When you share your journey authentically, your audience thinks, That worked for her.
I started out charging pennies for blogposts and working 14-hour days to make ends meet. There’s a huge demand for blogposts, newsletters, website copy, white papers—you name it. One day, you might write a casual blogpost for a pet store, and the next, you’re drafting a formal case study for a tech company.
It’s surprisingly useful for hooking audiences and boosting long-term engagement. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition. Don’t think of it as turning your entire blog or app into a video game.
Well-written posts? When we think about a blog, newsletter, or social media presence, we tend to think about material things, too. Profile picture, brand colors, writing style, post structure. And as good marketers, we think about our audience. Long list posts. They forgive you for a badly written post.
Interactive content boosts engagement by inviting your audience to actively participate. Whether it’s quizzes, polls, or calculators, the right format can turn static content into a dynamic experience for your audience. They’re also a powerful tool to make your content feel more personalized to your audience.
Businesses should blog for a number of reasons. A blog is a marketing resource that helps increase your online footprint, get your message out there, and draw people to your products and services. It bridges time and space and can introduce your goods and services to audiences far and wide. That’s where I can help.
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