Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. But, you don’t need to share user-generated content on social media alone.

Brand 96

Brand Content Retail Utilities 96

Express Writers

DECEMBER 12, 2024

When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. It might even be enough to put you off that brand and encourage you to try a different one. What Is Brand Consistency? Brand consistency is creating a recognizable and predictable brand.

Brand 90

Brand Content Marketing IT Marketing 90

Content Marketing Institute

MAY 25, 2023

Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success. Continue reading →

Brand 135

Brand Content Audience 135

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry.

Promotion 130

Promotion Publisher Publishing Publishing 130

Enchanting Marketing

NOVEMBER 26, 2024

I’m suggesting to use stories to captivate your audience and make an emotional connection. Here are 5 types of stories that’ll help captivate your audience and market your business … Type of story #1. We don’t have heaps of money, so we have to fascinate our audience and spark action.

Storytelling 258

Storytelling Marketing Script Social Media 258

Ahrefs

NOVEMBER 29, 2024

Take the famous Michelin guide Branded content is mass-appeal media or entertainment content that’s either sponsored, commissioned, or created by a company. Think Netflix-style documentaries for SaaS marketers, or short films directed by clothing brands. Audiences connect with branded content … Read more ›

Brand 99

Brand Content Entertainment Audience 99

Contently

OCTOBER 24, 2024

By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Content Marketing Institute

MAY 18, 2023

How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy. Continue reading →

Audience 128

Audience Engagement Brand 128

Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. Search engines, social, bots, and your audience- keywords are significant to each of them. 
 1.

Brand 95

Brand Keywords Consulting Social Media 95

Content Marketing Institute

MAY 29, 2024

Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint.

Brand 105

Brand Audience IT 105

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.

Brand 99

Brand Post Education Text 99

Freelance Magic

DECEMBER 6, 2022

I couldn’t post witty one-liners or anything that bashed my clients in any way on LinkedIn (not that there’s much to bash, there’s just a few funny anecdotes that I’m far more inclined to share on Twitter where I have a bigger audience of fellow freelancers). How SaaS brands can improve their homepage copy. So what would I post?

Freelance 260

Freelance Storytelling Concept Brand 260

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

Content Writer 237

Content Writer Writer Content Writing 237

Jane Friedman

JULY 31, 2024

Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Her brand is full of bright colors, and whenever she enters a room—IRL or digital, she brings the Fool’s charisma and try-anything attitude with her. What’s one thing this card inspires me to tell my audience or customers?

Creativity 96

Creativity Brand Copywriter Copywriting 96

Nick Ursborne

SEPTEMBER 29, 2023

Authenticity is about being genuine, real, and true to one’s character or brand. When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. You need to empathize with your audience.

Writing 251

Writing Copywriter Copywriting Communication 251

Nick Ursborne

FEBRUARY 8, 2024

A Story of Adventure The Story: An outdoor equipment brand shares the story of Jamie, who took a sabbatical from a high-pressure job to hike across national parks with gear from the brand. It not only promotes the products, but also the idea of the brand as an essential part of cherished family memories. AI tools can’t smell!

Copy 235

Copy Copywriter Copywriting Food 235

Enchanting Marketing

OCTOBER 8, 2024

Profile picture, brand colors, writing style, post structure. And as good marketers, we think about our audience. Your brand colors are blue or purple or yellow. But connecting with your audience is about intangible matters, too. What would they like to read? Which tips would be helpful to them? In-depth information.

Food 233

Food Writing Style Copywriter Copywriting 233

Nick Ursborne

JANUARY 22, 2024

Some brands are deliberate about evoking emotions and feelings. Rolex and other luxury brands make you feel exceptional. That said, many other brands feel more or less neutral when it comes to communicating an emotional appeal. A key element of emotional intelligence is to listen to the emotions of your audience.

Copy 222

Copy Copywriter Copywriting Writing Style 222

Kayleigh Moore

MAY 8, 2023

They’ve drawn massive audiences with their personalities and the signature style in which they create. Some companies are already realizing this and are acquiring creators/shows/audiences built by these types of creators. Because it wasn’t the content the audience really cared about. Charli D'Amelio. Logan Paul.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Nick Ursborne

JANUARY 15, 2024

Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. The campaign successfully resonates with the target audience, leading to increased brand engagement and customer loyalty. That’s a pretty amazing 5-step process.

Ads 218

Ads Ad Copy Storytelling Copywriter 218

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.

Website 224

Website Retail Portfolio Writing 224

Nick Ursborne

OCTOBER 11, 2024

Our audience? But to suggest I could truly empathize with my audience would be stretching the truth. But having such a large library of stories at hand makes it easy to create brand and customer stories with more depth and authenticity. People in their 50s who were worried about falling behind with their retirement savings.

Copywriter 220

Copywriter Copywriting Copy Writer 220

Kayleigh Moore

JANUARY 30, 2024

For my work with Forbes , for example, I often write about direct-to-consumer brands transitioning into brick-and-mortar stores, brands tackling sustainability issues in a meaningful way, compelling founder stories within the retail arena, and clever marketing tactics brands find success with. Tip #2: Be CONCISE.

Brand Awareness 173

Brand Awareness Retail Writer Freelance 173

Nick Ursborne

MAY 12, 2024

While companies may love the speed and economy of using AI to generate their marketing materials, are they prepared to accept the damage done to their brands by mediocre creative? In the near term, I think we’ll see a surge in the automation of marketing, followed by a pull-back as companies see the damage being done to their brands.

Creative Director 198

Creative Director Creativity Art Director Copywriter 198

Nick Ursborne

FEBRUARY 5, 2024

Help them come up with prompts that will deliver quality, on-brand outputs. And, as any seasoned copywriter will tell you, emotion is the most powerful hook of all when it comes to engaging your audience, and converting prospects into buyers. By providing AI Content Creation Services, you can help your clients in a number of ways.

Copywriter 224

Copywriter Copywriting Freelance Copywriting Content Creation 224

ContentWriters

NOVEMBER 21, 2024

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences.

Script 105

Script Writing Marketing Persuasion 105

Nick Ursborne

AUGUST 30, 2023

Because on the day you decide to have AI write your copy – all the way to the final draft – that’s the day your marketing messages cease to engage your audience emotionally. I use ChatGPT and GPT-4 to help me with research and audience analysis. And when you fail to engage emotionally, your conversion rates will fall.

Copywriter 195

Copywriter Copywriting Writing Script 195

Enchanting Marketing

MAY 9, 2023

PS I’m planning an exclusive webinar for participants in my new course Stories in Miniature on Thursday 25 May 2023.

Writing 268

Writing Writer Blog Post Blog 268

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Content is often the first touchpoint potential customers have with a brand, making first impressions everything.

Brand 52

Brand Agency Content Content Creation 52

Caroline Gibson

JULY 31, 2024

There are leading speakers from the agency (on topics ranging from brand innovation to choosing the right comms channel to how to get a job in advertising). Bonus tip from Offspring #2: Open House attracts an older audience, often who are already in ad and design agency jobs. What’s the deal? When to apply? What happened next?

Advertising 147

Advertising Freelance Copywriting Agency Creativity 147

Kristi Hines

MARCH 17, 2024

Affiliate programs allow bloggers, content creators, and influencers to generate revenue by recommending products and services to their audiences. It’s just a good starting place to give you ideas about all of the ways you can start promoting your favorite brands for extra income!

Content Creator 162

Content Creator Blogger Content Insurance 162

Nick Ursborne

JULY 15, 2024

That document also includes information about the product or service I’m promoting, plus background onthe company and its brand voice. Then I write this prompt: “Based on the briefing document attached, create an avatar for my ideal customer. Give her the name Brenda, and remember it.”

Freelance Copywriting 209

Freelance Copywriting Copywriter Copywriting Freelance 209

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Once customer meets brand, it’s like connecting with an old friend on Facebook. Use it as your base to speed up the process, and then add in the brand voice during editing. But it doesn’t stop there.

Brand Awareness 144

Brand Awareness Storytelling Keywords SEO 144

Credible Content

MAY 24, 2023

Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. It helps create a distinct voice that resonates with your target audience and sets you apart from competitors.

Copywriter 130

Copywriter Copywriting Entertainment Advertising 130

Elna Cain

JANUARY 12, 2023

Does their brand have a more casual voice? An understanding of different audiences. Learn to adapt your writing to suit the targeted audience you’re writing for. Go ahead and sign up for Medium, a free writing platform where you can practice SEO writing, writing for different audiences, and researching your topics.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

Website 108

Website SEO Search Engine Optimization Architecture 108

Nick Ursborne

DECEMBER 18, 2024

. * Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. (I’ve Market Research and Analysis: Leverage AI to gather insights about your target audience, analyze customer feedback, and identify new market opportunities.

Copywriter 144

Copywriter Copywriting Content Creator Content Creation 144