The Hoth

MARCH 11, 2025

These types of keywords are best for raising brand awareness and building trust with your customers. Theyre called TOFU (top-of-the-funnel) keywords because they exist at the top of your sales funnel (when prospects are learning about your brand and products). What are the Best AI-Powered Keyword Research Tools?

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Keywords Digital Marketing Content Creation Agency 59

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. Content creation. Digital PR also involves creating content to generate traffic, attract links, and attract media attention. Whats digital PR?

SEO 59

SEO IT Social Media Brand Awareness 59

Content Hacker

OCTOBER 26, 2023

Now that you know how to do keyword research, let’s move onto content creation. What is Content Creation? Content creation is the process of developing original and valuable material to share with your audience. Get it out there to your audience and promote the heck out of it!

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Content Creation Content Proofreader Brand Awareness 52

The Hoth

FEBRUARY 4, 2025

As a practice, public relations (PR) has always been about raising brand awareness and attracting media attention, and digital PR simply translates these goals into the digital world. Besides ranking higher, digital PR gurus also want their backlinks to generate referral traffic and raise brand awareness.

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Brand Awareness SEO Promotion Retail 59

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Consumption Metrics.

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IT Content Social Media Brand Awareness 141

ContentWriters

DECEMBER 6, 2024

Whether you dream of a flexible work-from-home career or seek to build your own content-writing business, this guide outlines how to start your journey. What is Content Writing? Content writers create materials that inform, educate, or entertain specific audiences. What Does a Content Writer Do?

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Neil Patel

JANUARY 27, 2021

LinkedIn Newsletters Expand Your Audience. Like most social media algorithms , LinkedIn rewards content that people interact with the most. As a result, you’ll reach a wider audience and build more meaningful connections. LinkedIn Newsletters Help Boost Brand Awareness. It’s the same with newsletters.

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iWriter

JULY 17, 2024

In this blog post, we have compiled a comprehensive website content checklist to make content creation a breeze. Say goodbye to writer’s block and hello to compelling, shareable content with our Website Content Checklist for Success. This knowledge helps you tailor your content to meet their needs.

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Content Creation Website Content Brand Awareness 52

Neil Patel

NOVEMBER 9, 2021

To encourage your consumers to actively share content, consider starting a hashtag contest. Ideally, this interaction can drive your hashtag to trend, which can help enhance engagement and create brand awareness. If your audience doesn’t know you’re going live, how will they know to watch? Tip 3: Include a Call to Action.

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Social Media Media Content Content Creation 145

Content Marketing Institute

SEPTEMBER 21, 2018

People have to know the content exists in order to consume it. If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. GrowthHackers. Blog Engage.

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Promotion Brand Awareness Editorial Team Content 111

Neil Patel

OCTOBER 12, 2020

Create a personalized experience for your audience. With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. You’re going to make better marketing decisions for your audience in seconds. Create Better Content, Faster.

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Marketing Landing Page Content Creation Social Media 136

Content Marketing Institute

OCTOBER 8, 2017

They’re literally saying, “If (brand) does it, it must be worth trying.” The brand gets external links , a huge trust boost, and an increased brand awareness it probably doesn’t need (but never hurts). Cover image by Joseph Kalinowski/Content Marketing Institute. Inherent trust.

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Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ? Because a bad fit doesn’t make anyone happy!

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Agency Content Marketing Marketing Brand Awareness 105

Neil Patel

JULY 1, 2021

Ultimately, this level of organization saves time, keeps the content coming, and ensures every member of your content creation team knows what they’re doing. In fact, some consider planning to be more important than the content production itself. Your editorial calendar is part of your content strategy.

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Credible Content

JUNE 2, 2023

Blogging has become an integral part of online communication and content creation. Daily blogging expands keyword coverage, attracting a diverse audience. Daily blogging captures a wide range of audience interests and search intents. Content-rich websites improve user engagement and reduce bounce rates.

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Neil Patel

FEBRUARY 4, 2022

Consumers trust organic, user-generated content more than they trust traditional advertising. In other words, your audience would rather hear from your customers instead of you. Based on this data, user-generated content is a surefire way to win over your prospects, right? How does UGC make your brand more authentic ?

IT 123

IT Brand Awareness Content Social Media 123

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Once customer meets brand, it’s like connecting with an old friend on Facebook. Use it as your base to speed up the process, and then add in the brand voice during editing.

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Content Marketing Institute

DECEMBER 12, 2018

But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation. Another interesting finding: B2C content marketers are focusing on their customers. 81% of B2C marketers say they’re concerned w/ #content creation that builds loyalty.

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Content Marketing Marketing Content Education 109

BKA Content

APRIL 19, 2024

Professional content companies know how to connect with your audience using search engine optimization techniques and quality writing. What Are Content Development Services? Content development companies create, edit and refine content for websites, social media and marketing materials. Learn More 5.

Search Engine Optimization 94

Search Engine Optimization Content Creation Content Healthcare 94

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. For any smaller company with a low budget, creating video content can seem a little intimidating. I certainly do.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Neil Patel

SEPTEMBER 29, 2020

If you wanted to create engaging blog post content, you’d first need to think about some of the problems or topics that interest your target audience. Your existing audience may be excited to share some of the issues they’re struggling with or what they want to learn more about.

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Marketing Social Media Content Creation Ads 145

Content Powered

JUNE 25, 2022

Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.

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Content Creation Web Content Content Keywords 52

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. Doing so is essential to creating content that resonates with their audience and converts.

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Content Marketing Marketing Storytelling Content 129

Contently

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

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Publisher Publishing Publishing Landing Page 137

BKA Content

AUGUST 18, 2023

However, producing high-quality content requires significant research on topics, keywords, and your target audience. Companies spend an average of $4,000 and 24 days hiring each new employee, so outsourcing your content creation can save you significant cash and manhours. Reach out to site owners with a compelling pitch.

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Post Brand Awareness Collaboration Portfolio 98

Buffer

DECEMBER 5, 2023

And the benefits of repurposing content exceed above and beyond time-saving. Reposting content is when you republish a piece of content on the same platform. For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience. It depends.

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Long Form Content Content Content Creation Social Media 129

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Does your content alleviate a pain point?

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Lead Generation Content Brand Awareness Sales 115

The Hoth

FEBRUARY 18, 2025

Since PR campaigns are so effective at reaching new audiences and swaying public opinion, it should be no surprise that they work well for marketing purposes, too. Thats because nano-influencers (between 1,000 and 5,000 followers) boast the highest engagement rates with their audiences. Webinars and live virtual events. Our suggestion?

SEO 59

SEO Storytelling Social Media Brand Awareness 59

Brafton

JULY 18, 2024

The exact same principle applies to content creation. With it, you can transform a single blog post into dozens of new assets, and use them as a means of connecting with your audience many times over. What exactly is content repurposing? Boosts SEO and traffic: We’ve seen this firsthand with our own content.

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Content Creation Content Brand Awareness SEO 95

The Hoth

DECEMBER 7, 2022

On the other hand, companies targeting Gen Z’ers and millennials will have more success producing video content on social media platforms like YouTube, TikTok, and Instagram. . How do you know which type of content/advertising to focus on? This is where knowing your target audience comes into play. Content creation .

Marketing 101

Marketing Brand Awareness Freelance Content Creation 101

Neil Patel

NOVEMBER 26, 2020

The first step in developing a luxury marketing strategy is to understand your audience. Focus on one or two to start with, particularly if your luxury brand is new to digital marketing. This may be increasing brand awareness, but a better and more measurable goal is an increase in sales. (It’s

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Marketing Digital Marketing Social Media Keywords 145

ContentWriters

MARCH 6, 2024

An effective SEO content brief is crucial in developing compelling online content that engages your target audience and achieves your business goals. Read on to learn everything you need to know about how to write a content brief. What Is an SEO Content Brief? Target audience.

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SEO Writing Content Brand Awareness 98

Buffer

OCTOBER 30, 2023

Factors such as how much time you can dedicate to LinkedIn, your experience with content creation tools at your disposal, your writing skills, and existing connections play a huge role in your success.  Then, use that as a catalyst for your content. It’s unsustainable. 

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Content Creation Social Media Consulting Script 107

Content Marketing Institute

JANUARY 28, 2019

But today, content teams are not only deploying owned media platforms that build audiences – they simultaneously are tasked with being the experts at native content, branded content, and technological, process-driven content strategies that enable these strategies to be governed, managed, and optimized effectively.

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Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content?

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Segment Audience to Increase Engagement. Or, take a look at Copyblogger Media.

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Content Marketing Marketing Content Landing Page 145

Neil Patel

OCTOBER 17, 2020

The platform has recently updated its terms of use to identify and remove fake accounts and is also removing any likes, follows, or comments that come from third-party applications created to grow audiences artificially. Think about your target audience, and make the value of your post clear by tying it to a specific purpose.

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Social Media Entertainment Engagement Education 145